About Gordon Digital

Are you looking for a digital marketing agency that does things a little differently? Well welcome my friends, you have landed in the right place. 

We are here to shake things up.

We want to talk about the things other digital agencies don't want you to know about. Our biggest goal is be as transparent as possible and explain what we do and why we are doing it each step of the way. We think it is important to nurture the relationships we have with our clients. That’s why we take the time to educate our clients on how our marketing fits in with their bigger picture.

We pride ourselves on being a small business that understands small business, so you can be assured that when we say your successes are our successes – we mean it.

Meet our team

Jessica Gordon | Gordon Digital

Jessica Gordon

Managing Director

Jessica founded Gordon Digital back in 2015 after working in a large agency and seeing a need to really help small businesses succeed online. She grew up surrounded in a small family business and combined this understanding of the challenges a small business faces, with her knowledge of marketing online to achieve positive returns on marketing investments. 

Elly Kennedy

Head of Sales & Projects

Elly has over 10 years in experience working in sales within Australia and the UK. Having come from an operational background, she is focused on connecting clients with the right service to support and achieve their business goals.

Ngawai Mason

Head of Digital Performance

Ngawai (pronounced Nah-Why) currently leads our Digital Performance team here at Gordon Digital. She established her career in sales roles where she gained  an extensive understanding on customer journeys and pairs this strength with her passion for digital marketing, obsession with data and knack for nailing the journey to conversion to help small businesses scale using Google Ads

Toby Burke | Gordon Digital

Toby Burke

Head of Digital Experience

Toby has been in the digital marketing industry for over seven years now, working both in-house and agency side. Having worked across various industries and for global and local companies has given Toby keen insight into how search works from multiple angles. Given his years of experience, Toby has also managed to acquire knowledge of how other channels in the digital marketing world operate, allowing him to devise strategies with a holistic approach in mind.

Roxy Lorac

Digital Performance Account Manager

With a passion for Digital Marketing, Roxy thrives in a fast-paced environment and loves wearing multiple hats as our Digital Performance Account Manager. She takes pride in keeping up with social trends and creating beautiful, engaging content for her clients. Her ambitious and positive attitude allows her to adapt quickly to the ever-changing digital world and keep her clients at the forefront of their industries.

Tyla Kanasa | Gordon Digital

Tyla Kanasa

Digital Experience Account Manager

Tyla has spent most of her SEO career agency side and cut her teeth back in 2016 building quality back-links for her clients . With a Marketing and Creative Writing degree behind her she incorporates a strong content focus into her strategies. Currently leading our SEO team mentoring the next generation of SEO she is as algorithm-savvy as they come, and an ace at spotting opportunities to improve visibility and conversions for our clients 

Sarah Googe | Gordon Digital

Sarah Googe

Digital Experience Account Manager

Sarah has worked in the SEO world for over three years, cutting her teeth with one of Australia's most well-known digital marketing agencies. Her background in Public Relations and Brand Management gives her unique insight when it comes to developing and implementing digital marketing strategies. Experienced in all aspects of Search Engine Optimisation, Sarah enjoys sharing her knowledge with her clients and the next generation of digital marketers.

Dimitri Filippakis | Gordon Digital

Dimitri Filippakis

Website Developer

Dimitri heads up our Website Development team, ensuring that customers website designs and developments are his highest priority. With a Bachelor of Information Technology (Majoring in Information Systems and User Experience) it has provided him with a unique skillset, which is perfect for understanding the needs of customers.

Todd Ritchie

Digital Experience - Account Executive

As a newcomer to the digital marketing industry, Todd joins the Digital Experience Team here at Gordon Digital in a supporting role as an account executive. He has gained specialist knowledge from over 20 years’ experience in a range of industries, including sales, hospitality, freight forwarding, government and aviation. With a history in customer service, Todd brings strong skills in culture, procedures, process and systems management to his role.

Beth Machin

Beth Machin

Digital Performance Account Manager

Alex Donaldson | Gordon Digital

Alex Donaldson

Office Assistant & Projects Coordinator

Alex is the first face you see when you walk through the Gordon Digital door and the first voice you will most likely hear when you call. As our office assistant she ensures that our open door policy means you'll be greeted with that much needed coffee. Alex heads up our project coordination and ensures that if you are working on a web or branding project with us that it is delivered on time and you know where the project is at each step of the way.

Our values

Our team and culture is underpinned by these four key values.


Communication  |  Respect  |  Education

‌We communicate the what & the why; demystifying the jargon. We dig a little deeper & listen to understand. We respect our team, our clients & our community


Determination  |  Ownership  |  Accountability

‌We go above & beyond in our service to our clients & each other. We own our part and we take responsibility for our outcomes & our development. 


Solutions Focused  |  Trusted Advisor  |  Analytical

‌We always have a plan b. We come with a solution to every problem. We lighten the load.


Integrity  | Honesty  |  Ethical  |  Transparent

‌We do the right thing. We proactively set realistic expectations. We are small but mighty, just like our clients.

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