Team profile

Beth Machin

  • Paid Media Account Manager
  • M.A. in Business and Marketing 
  • 3+ Years Experience in Google Ads 
  • 4+ Years Experience in Digital Marketing

"I love helping clients (present & future!) achieve their business goals through digital marketing - watching them grow into an EVEN MORE awesome business is truly rewarding in my role!"


Beth originally headed to uni with her heart set on studying fashion. She got stuck into her degree, but was quickly drawn in by the glitz and glam of the business world. It wasn’t long before Beth pivoted her degree to a Masters in Marketing.

Beth jumped into the digital marketing world before she’d even completed her study. She worked her way up through Organic Social Media roles in the fashion and events industry. In search of her next challenge, Beth made the leap to agency life at Gordon Digital, and that’s where she found her true calling: Google Ads.

Running Google Ads campaigns has been Beth’s bread and butter for a few years now. The shift in her career has opened up a whole new world of things to learn, but Beth has become our go-to when clients need calls, sales, leads and fashion tips!

A typical day for Beth.

As a Google Ads specialist, Beth sits in our Paid Performance team. She manages a diverse portfolio that includes clients in hospitality, trade, construction, professional services, technology, ecommerce and pretty much every industry you can think of.

On any given day you can find Beth digging through Google Ads data, designing new campaigns, building landing pages or optimising ads to help clients achieve their goals.

Digital Performance Team | Gordon Digital

Beth outside of Gordon Digital.

You’d never guess it from the accent, but Beth was originally born in the UK! She made her way to Australia by way of Singapore in 2017 and has never looked back. Building a life in Australia is one of Beth’s greatest achievements.

When she’s not at work you can find her hanging out at the beach with friends, indulging her foodie side or hitting the road to explore more of what Australia has to offer.

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