SEO
Unlocking Insights with Google Trends
- Jessica Gordon
- 8 minutes
Understanding consumer behaviour is the key to digital marketing. Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act. That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, […]
Google Ads
Differences Between Google Search, Partners & Display Network?
- Jessica Gordon
- 8 minutes
Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world. Google does this usings its extensive Search Partner and Display networks. The Search Partner and Display networks are […]
Google Ads
What is Quality Score & Ad Rank?
- Jessica Gordon
- 10 minutes
The challenge is that Google Ads is a complex ecosystem. Executed correctly, Google Ads can be a time and cost-effective source of new leads for your business. Executed poorly, Google Ads can be an expensive and time-consuming exercise. If you want to make the most of your Google Ads campaigns, it’s a good idea to […]
Digital Marketing
How to Build a Digital Marketing Funnel
- Jessica Gordon
- 17 minutes
Every business needs a steady flow of new customers. But where do those customers come from? How do you guide them from clicking on an ad to actually making a purchase? How do you turn a one-off purchase into repeat business? The answer lies in digital marketing funnels. […]
Google Ads
What is Paid Search and PPC?
- Jessica Gordon
- 11 minutes
We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing! […]
SEO
How Does Google’s Search Algorithm Work?
- Danny Wales
- 10 minutes
Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm. […]