SEO

Link Building Strategies

Website authority is one of the most important things Google measures when it’s ranking your website.  Authority is Google’s way of judging how helpful the content on your site is. The higher your authority, the higher your ranking. In most cases, high authority scores are earned by having strong hyperlinks between your website and other

Google Ads

Types of Google Ads Campaigns

Whether you’re a seasoned pro or a small business just getting into digital marketing, Google Ads campaigns offer huge value for money. Google has digital ads down to a fine science, and they power the whole thing with advanced AI and more data than you can poke a stick at. For advertisers it means one

Digital Marketing, Small Business

Small Business Marketing Challenges & How to Overcome Them

Running a small business is one of life’s great challenges. You’ve got the ideas and the drive to build the business, but you won’t always have the time or budget to match. Even still, loads of businesses make it happen, and they do a fantastic job of getting into digital marketing any way they can!

SEO

A Guide to Blog Content Creation

Thanks to search engines like Google, the whole internet is pretty much built around content. The actual words that appear on your website play a huge role in whether or not people can find you online. Pick the right words and you’ll be easy to spot. Pick the wrong ones and you could end up

Small Business, Website Design

Do I Need a Website For My Business?

Let’s get it out of the way: most businesses now need a website. Australia is a nation of internet addicts. More than 90% of the population regularly uses the internet, and 81% of people now do research online before they make a big purchase. Truth is, the internet is hard to avoid! You’re carrying around

Digital Marketing

How to Build an Effective Marketing Funnel

Your business is run for one reason: your customers. They’re the reason you exist, and you’ll need a steady stream of new faces if you want your business to grow. But finding customers one at a time is too much work, and running ad campaigns one after the other can be time consuming and expensive.