September 30

Kings Patent & Trade Marks Attorneys

increase in organic traffic

keywords now on page 1

in organic leads YOY

The Problem.

Kings Patent & Trade Marks Attorneys (“Kings”) is an independent law firm based in Brisbane, Australia. The firm specialises in helping creative people and businesses obtain high-quality patents, trade marks and designs. 
When Kings Patent and Trade Marks Attorneys came on board with Gordon Digital, they were a newly launched business needing help to grow their visibility through Google. Based in Brisbane, our client is an independent Patent and Trade Mark law firm that specialises in helping creatives get their hands on high quality patents, trade marks and designs. Directors Jack King-Scott and Clinton Priddle brought more than 20 years of combined legal experience to Kings, but they needed a hand sharing their business and connecting with customers.

Jack and Clinton had just launched a new website when they reached out to Gordon Digital. Despite the beautiful new site, they were struggling to attract traffic, with Kings finding it difficult to make their way up the search rankings on Google. That’s where we stepped in to wave our digital marketing wands and make some magic happen!

The Solution.

Through a combination of our SEO and Google Ads services, we improved Kings’ online visibility, increased the reach of their advertisements and boosted their page ranking on search engines. To hit these targets, we created a detailed timeline that aligned our long-term strategies with their short-term goals. Our Google Ads campaign was the channel where Kings would see the most immediate results, so we started there with a 12 week action plan. In the first month we measured the number of impressions, shares and clicks their Google Ads received, and then used that data over the next two months to increase their website leads.

As part of our SEO campaign, we identified irrelevant search terms to reduce any wasted ad spend, while making a note of which keywords were generating conversions. From there, our team made adjustments to ads and bids, increasing Kings’ online awareness and gradually pushing their website closer to page one. Together we were able to build a strategy that targeted the audience and search terms the client wanted. As we went, SEO strategies and ad campaigns were continually optimised to help us make an even bigger splash on the search rankings.

The results.

A lot of things can be achieved in 18 months, like taking a newborn business and rocketing it up the search rankings! If you want to get technical, our team of digital experts helped increase organic traffic to the Kings IP website by an impressive 507.81%! 

Our SEO specialists worked together to improve the site’s ranking dramatically. Their main search term, 'patent attorney brisbane,’ swiftly climbed to position #6 on Google, pushing competitors further down the search engine ladder.

Within just eighteen months of our partnership, visitors began to flock to their website and make a real impact on the business.

Open and transparent with their strategy

Clinton priddle - partner

Great to deal with. Open and transparent with their strategy and easy to communicate with. Thank you!