Keep up to date with the latest Gordon Digital news and a selection of articles we think you’ll find helpful for building your business.
“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases covered. The […]
Keyword research is one of the most important steps when laying the foundations of your SEO campaign. In fact, keywords can make or break your campaign, because they influence the type of traffic you’ll get from SEO. The end goal of SEO is to bring your business more leads or sales, which is why you need to choose […]
You may wonder what are the best social media platforms for business? There’s no doubt that it’s a necessity to use social media marketing for your small business. It can help create brand awareness, increase sales and leads, as well as engage your customers. However, it can be confusing to know which platforms you should dedicate your […]
Imagine this… you’ve been pondering buying a new pair of jeans for this winter season and finally decide it’s time to make the deal. At the shops you visit two stores; one is disorganized, clothes have fallen off the shelves or hangers, you’re not greeted by staff and overall, the atmosphere is underwhelming and uncomfortable. The […]
If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches a month? If you’re […]
The average person spends 6 hours and 42 minutes online each day. That speaks volumes on how important it is for businesses to show up online through digital marketing. But what is digital marketing? Arguably the most important form of marketing of our time. What is meant by digital marketing? Digital marketing stands for all marketing activities […]
