So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get people sending you […]
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Keep up to date with the latest Gordon Digital news and a selection of articles we think you’ll find helpful for building your business.
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. In this post, we’re going to provide you with 7 free and easy-to-use SEO tools. We understand professional SEO management is a big investment for many businesses. Yet, getting your website […]
“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google Ads (previously known as Google […]
So, you’ve heard about SEO and understand why you should hire an expert to begin optimising your website. Now you’re probably wondering how to choose the right company, which can feel scary and intimidating. After all, there’s time and money on the line, both of which are scarce for the small business owner. We’re well and truly […]
Read time: 5.2 Minutes Does it feel like the money you’re putting into your Google Ads campaign is going down the drain with nothing to show for it? Try these 5 hacks (plus one bonus hack!) and your campaign will start to bring in actual paying customers, instead of random searches for cat videos. How […]
Are you driving relevant traffic from your Google Ads campaigns to your website but not converting it? Here’s how to change Increase Conversions. You may have created your Google Ads campaign yourself or have gotten some help from an expert, but you are sure that the only traffic being generated is people searching for your […]