January 12

How to grow your business with an SEO audit on your website

Is there anything more important for your sanity than your first coffee of the day? For the team at GD, the heady aroma of a freshly brewed cuppa in the morning is like a mental aphrodisiac; sharpening our focus and helping us be the best version of ourselves. Search Engine Optimisation (SEO) kinda does the same thing for your website. It works hard every day to improve your website’s performance and grow your small business. 

So, how do you know the SEO on your website is performing to the best of its ability? An SEO audit trawls your website and reveals any SEO issues or errors holding your business back from ranking in search engines. This audit uses a range of tools to conduct a series of checks across your backlinks, domain structure, content, website layout, keywords and more. Conducting an SEO audit on your own can be a time-consuming process shrouded in confusion, as there are a vast variety of digital tools you’ll need to get a grip on, and a whole lot of data to unpack. It’s no easy feat for a small business owner!    

Audits should be part of your ongoing SEO strategy, as your business and search engines are always evolving. If you’re struggling to keep up with your audits or need help creating a targeted SEO strategy from the findings, you might want to get in touch with a specialist. Still unsure how an audit can guarantee your business seedling will sprout into a flowering plant? Below, we’ve outlined three reasons why a competitive SEO audit can improve your website. 

  1. Discover and fix onsite issues 

Your website has killer content, but your readers still aren’t converting into customers. Why? There could be several issues running on your website that you don’t even know about. These include hidden content, spam, backlinks, unfriendly URLs and other errors that prevent people from wanting to spend time with your business online. And at the end of the day, you want your customers to enjoy their time with you, whether it’s IRL or online! An SEO audit can uncover and fix these hidden issues to optimise every page of your website and create a more user-friendly experience. 

2. Evaluate your website for stronger content
An SEO audit analyses a whole bunch of stats on your website, such as page views and bounce rates, to figure out how often readers are visiting your website and what types of content they’re enjoying. Once you understand your customers’ behaviour, you can develop a stronger content strategy that focuses on the style of content you know your readers will resonate with. This improves your website’s search rankings on Google, bringing even more people to your business! 

3. Determine keywords to help you rank higher

One of the features of an SEO audit is determining which keywords are pushing your website higher in Google search results. Once you’ve figured out which keywords are ranking, you can begin to purposefully incorporate them into your content, whether it’s through blogs or service pages on your site. When you start including the appropriate keywords, the chances of your target audience locating your business will soar – increasing your website’s visibility on Google.  

Even if you aren’t a marketing mogul, it will come as no surprise that SEO is a hugely important strategy to bring eyes to your website and grow your business. If you’ve established a website and want to start ranking where you belong, get in touch with the friendly team at Gordon Digital. Our in-house, expert SEO specialists can run an SEO audit of your website and show you the steps to take to improve your search rankings. What are you waiting for? Give us a call or shoot us an email today – we can’t wait to help you grow your brand.  

about the author

Jessica Gordon