February 10

Marketing for Tradies

Is your phone not ringing? Are you dealing with a lot of tire kickers and jobs that aren’t even worth the drive-out? Joe Blow down the road has business coming out his ears and you don’t know how he does it? We understand marketing for tradies is a tough gig. That’s why we tailored our services to help tradies compete without breaking the bank.

Are you wasting money on tradie comparison sites? 

I need my customers to find me online.

Have you recently done a search for what you do on Google only to find that you can’t find your website? Then it’s safe to say, neither can your customers. If you’re still stuck chasing down opportunities to quote customers on tradie comparison sites, it’s time to reconsider how your customers can find you online.

Stop losing jobs based on price. We help establish you online and clearly show your customers why they should be choosing you based on your service, not your price.

Do you have a website, but that phone isn’t ringing?

I need to get the phone ringing. 

You may have found out the hard way that having a website doesn’t automatically result in your phone line being flooded with new business. Don’t worry, you wouldn’t be the first!

Here’s the deal: your customers are already searching for your services. What we do is use our expertise in the fine details of digital marketing to help them find you!

To get your phone ringing, we help put your business exactly where your customers are looking, when they’re looking.

Are you sick of tire kickers and price shoppers?

I need quality calls consistently. 

We know there’s a difference between “I’m just looking for a quote” and “when can you come out for a service”. It’s usually the time and money tradies waste on price shoppers and spammers when they could be out on a job making money.

A constant flow of quality calls is every business owner’s dream. That’s why our digital marketing strategies are designed to get you more of the customers you truly want. We show you how to give them a reason to choose you and not the el-cheapo tradie undercutting your prices.

Our marketing strategies for tradies include:

Websites for Tradies. 

For tradies looking to revamp their website, or those wanting to become a sole trader, we build websites with trade-based audiences in mind. All websites we build are fully customised as well as mobile and google optimised. Better yet, they are extremely affordable. For our Google Ads clients, we even offer free landing pages designed to get more of your customers calling.

Google Ads is often the most sought-after service, especially for the tradies looking to get some quick wins. We take pride in offering affordable and effective paid ad strategies. To keep ourselves accountable, we track performance with ongoing weekly reports, sent straight to your inbox. You can also schedule regular catch-ups with your Google Ads specialist, who will simplify the whole process for you!

Local SEO for Tradies

For our competitive tradies looking for long-term Google rankings or a competitive edge, we recommend local SEO (search engine optimisation) services. This includes everything from fixing up your Google My Business listing, improving your keyword ranking, and optimising your website to encourage more calls. Local Google searches tend to come from customers who have a genuine intention to buy, so having your website optimised for it pays off!

Some frequently asked questions.

What is the best advertising for tradesmen?

Your customers generally tend to have a pain that your trade solves. Whether that be they have a leaky pipe under their sink or they need a crack repaired in their windscreen, they need your help and will 9 times out of 10 go to Google to find someone to help them. It is important when considering the best source of advertising to understand that ensuring that your business is found during these searches is how you can turn a tap on getting your phone ringing with high-quality customers. 

Should I do Facebook for my trade business?

The short answer is not as your first marketing strategy. There are a large number of ways that a customer can find your business. They may have a friend who recommended you, they may have seen your van in the local area or they found your business during a Google search. We see the difference between your Google presence and social presence as customer intent. 

Your customers searching for your service on Google already have an intent to use the service you offer. With Facebook, you may or may not have that same intent with your customers. Facebook can play an integral part if you are in a competitive trade to retarget to customers on why they should choose your business over your competitors and for every trade can build brand awareness so when people think of a problem your trade can solve they think of your business. 

about the author

Jessica Gordon