Are you among the many small business owners still not leveraging Google AdWords to boost your SEO efforts? If you are, read on to see why Google AdWords should be a crucial element in your SEO strategy.
Google, the most popular search engine in the world, shows listings of websites when someone searches for something on the web. These website listings are ranked by Google in order of what they consider to be the most relevant to the user’s search. If you are like me, and most “Googlers”, then when you are searching for something on Google you won’t usually look past the first page of results. This makes it extremely important to ensure your business is showing on page 1 for the users you want to get in front of.
So how does Google’s paid advertising platform, AdWords, fit into this?
AdWords can determine your converting keywords for seo
You may have a decent understanding of what your customers are looking for when they need you, but do you know what they are searching for in Google when they become a customer. Often I find businesses investing time and money into an SEO strategy without the data they need to support the keywords they are investing in. This essentially is like driving in the dark with no headlights.
SEO is a long-term strategy and you may spend 6 months building a keyword’s rank only to find out that keyword is not providing you with the right kind of traffic. Using Google AdWords, you can attract first page results instantly for keywords you wish to test and determine in weeks (rather than months) if this keyword will convert into paying customers. Once you have this data on your converting keywords, you will be armed with the knowledge that your investment of time and money into SEO will have a higher return.
Get immediate results while building Your seo organically
Building up your ranking on Google organically can take some time. Depending on the competition of the phrases you are aiming to rank for, it can take up to 12 months to achieve page 1 results. Now I don’t know about you but if my business didn’t have any leads coming in for 12 months, I wouldn’t have a business. What Google AdWords provides is immediate page 1 visibility. You can have control over what keywords you show for at the very top of a page when a customer is searching. Basically, AdWords removes the pressure of building your organic ranking; you can show on page 1 as soon as you start advertising, while still putting in the work behind the scenes to establish your organic rank and build authority – which brings me to my next point…
seo & adwords combined Establishes Authority
When the time comes that your SEO (Search Engine Optimisation) efforts have awarded you with page 1 organic results for the keywords you have been working towards, you might think it’s time to stop using Google AdWords. In doing this, you will be losing valuable real estate on a search that may be soon taken up by your competitors. Imagine for a second that a customer is searching and your advert shows up in one of the top 3 positions of paid ads as well as in the top section of the organic results. Having visibility on page 1 of Google multiple times will establish authority in your customers’ eyes and help your business finish on top of your competitors when the potential customer is weighing up their options.
Are you investing time into SEO without Google AdWords? Book in a 15-minute discovery call today and turn on the headlights in your SEO strategy.
Jessica is the founder of Gordon Digital and a specialist in e-commerce digital marketing. She helps business owners in the fashion, decor and lifestyle industries to grow their online stores traffic and convert that traffic into paying customers and repeat business.