Industry
- Ecommerce
- Education
- Health
Article Tags
- Google Ads
- SEO
Helping Nourish Baby Achieve #1 Ranking and Revenue Growth
Nourish Baby is an accredited provider of online antenatal classes. They offer clinically proven information that helps clients navigate pregnancy, labour, birth and early childhood.
Nourish Baby also maintains an extensive database of blog content and resources that’s developed by their team of early childhood and medical professionals.
RESULTS OVERVIEW
14%
increase in sales revenue
#1
position for ‘online antenatal classes Australia’
5.3%
increase in engagement rate
The Details • The Details • The Details • The Details
Nourish Baby aims to educate. While they sell digital products, our strategy also needs to deliver accurate information to anyone who’s searching.
The Client’s Goals
- Increase the quality of website traffic
- Rank higher for valuable keywords
- Increase online sales and conversions
- Showcase the value of Nourish Baby’s content
Our Challenges
- A relatively small budget requires creative thinking to ensure we’re delivering real value
- Nourish Baby is competing against government agencies and other businesses with very high search authority
- Converting website traffic into digital purchases is challenging when similar resources are available for free
The Strategy • The Strategy • The Strategy • The Strategy
Nourish Baby has been with Gordon since 2020. We’ve seen consistent growth by delivering helpful content that truly connects with their audience.
Project Overview
Campaign Reporting Period
Our SEO campaign is based around content. They have an extensive catalogue of over 180 resources, some of which date back to 2012. As part of our campaign, we create new content, update old content and work with Nourish Baby to ensure their resources are evergreen.
Increasing the value of their resources has been an excellent tool in attracting new users. Once a customer is on the website, our CRO optimisations make it easier to connect and convert.
These optimisations drove a 738% increase in revenue, which has put Nourish Baby in a growth position.
Services Used
Google Advertising
Instantly gain top of page visibility on Google. Our Google Advertising specialists use compelling copywriting and conversion optimisation strategies to create a tap of leads and sales for your business.
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
Our SEO campaign has helped Nourish Baby to grow in a changing market. We’re thrilled with the results so far, and it’s only the beginning.
Results Overview
14%
increase in sales revenue
Our SEO campaign has been successful in growing Nourish Baby’s organic revenue. By capturing high-traffic keywords, we’ve been able to boost their revenue by 13.8% over the past 6 months.
#1
position for ‘online antenatal classes Australia’
Our biggest win is getting Nourish Baby to the #1 position for their core keyword. This search brings in consistent traffic from users with serious purchase intent.
5.3%
increase in engagement rate
Nourish Baby loves to educate their clients. We wrote high-quality content that has delivered a 5.3% increase in user engagement rates, with the total engagement rate now sitting above 98%!