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Can You Pass the E-commerce Sales at Christmas Test?

​Christmas is the time of year that every e-commerce and retail business should be more aggressive with their marketing plan to reach their audience and capture their attention. As a business owner, your digital marketing strategy should be methodically planned in order to achieve success and growth year on year. We as marketers can tell …

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2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

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Christmas Online Shopping Trends

Christmas Online Shopping Trends: Tactics For The Final Christmas Marketing Push

Christmas is almost here, but it doesn’t mean your Christmas Marketing should stop. As far as Google is concerned, the week prior to Christmas is when shoppers really go nuts. It’s the week after most office break-ups; consumers realise how much shopping they still need to do, and they finally have the time to do …

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