Conversion

Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads

One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. This means that we need to be creative with small budgets to find ways to turn $1 spend into $2 in …

Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads Read More »

2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan Read More »

How to set marketing goals guide

How to Set Marketing Goals: a Complete Guide

How to Set Marketing Goals?At the beginning of a new financial year, it is the perfect time to set or revise your marketing goals. The truth is, if you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised …

How to Set Marketing Goals: a Complete Guide Read More »

Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

Digital Marketing Strategies: What To Do Before Paid Traffic Read More »

How important is google my business

How Important is Google My Business?

Have you claimed your Google My Business listing? Did you know having a comprehensive, regularly updated listing can improve your SEO score? Not only that, your Google My Business listing can also help create authority and trust with your customers, so it’s important you’re in control of content. Google My Business is a FREE listing …

How Important is Google My Business? Read More »

Why Use Google Analytics

6 Reasons Why You Should Be Using Google Analytics

You’re probably here because every digital marketer you know keeps telling you about Google Analytics, and you’re wondering if you should be spending more time on it. We get it: Google Analytics is one of those platforms that most people know of but might struggle to grasp how to reap the full benefits of. Here’s …

6 Reasons Why You Should Be Using Google Analytics Read More »

Jessica Gordon optimising website for conversions

Increase Conversions: 5 Elements of Converting Landing Pages

Are you driving relevant traffic from your Google AdWords campaigns to your website but not converting it? Here’s how to change Increase Conversions. You may have created your Google AdWords campaign yourself or have gotten some help from an expert, but you are sure that the only traffic being generated is people searching your product or service …

Increase Conversions: 5 Elements of Converting Landing Pages Read More »

Scroll to Top