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Woman in office researching how important is social media in marketing

How Important Is Social Media in Marketing

When starting out, many small businesses turn towards social media for their marketing. How important is social media in marketing your business, though? Depending on what you do, there’s a chance it shouldn’t be the focus of your marketing efforts. Controversial, we know!So, how important is social media in marketing, really?In an increasingly competitive business …

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Woman working in an office with a headset smiling

Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads

When a client approaches us needing help with their Google Ads, one of the most common obstacles we run into is a lack of budget. This means that we need to be creative with small budgets to find ways to turn $1 spend into $2 in our client’s pocket. Now, we’re going to show you how …

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How to set marketing goals guide

How to Set Marketing Goals: a Complete Guide

How to Set Marketing Goals?At the beginning of a new financial year, it is the perfect time to set or revise your marketing goals. The truth is, if you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised …

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Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

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