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How Important Is Social Media in Marketing

Conversion, Ecommerce, Facebook

When starting out, many small businesses turn towards social media for their marketing. How important is social media in marketing your business, though? Depending on what you do, there’s a chance it shouldn’t be the focus of your marketing efforts. Controversial, we know!So, how important is social media in marketing, really?In an increasingly competitive business …

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Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Conversion, Ecommerce, Facebook, Google AdWords, Google Analytics, Landing Pages, SEO

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

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