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2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

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Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

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Database Building Strategies

We Don’t Own Facebook: Why It’s Important To Own Your Audience

If Facebook ceased to exist tomorrow, would your audience disappear with it? Businesses could soon be dealing with a big change to Facebook, namely how they communicate with their audiences. Six countries have seen a very worrying change to the way in which public posts are displayed. Non-promoted posts, i.e. anything that isn’t considered a …

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Facebook update affect small business

Facebook Update: How will it impact your business?

The next Facebook update announced this month will directly impact poorly built websites. Facebook, who will roll out the change over the coming months, now prioritise websites with faster load times. The update will consider things like the user’s current network connection and the overall speed of your business’ webpage. If these signs say your website …

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