Google are constantly improving their algorithm in order to best serve the user. Over the last 10 years, Google has had several major updates that have contributed to the ever-changing industry that is SEO. Here is a look at some of the more important updates of the last decade, how they have impacted SEO and …
The Last 10 Years of Google Algorithm Updates: What has changed? Read More »
There has been a lot of news lately about the changes that are happening at Facebook. From the tracking Armageddon that is hurtling down upon advertisers with the release of iOS 14.4 (read more here https://smartmarketer.com/best-practices-for-campaign-structuring-in-2021/) from Apple to the removal of “news” from Facebook in Australia. We have seen “big blue” make, and face …
Facebook Is In Trouble! | It’s time to diversify your marketing efforts. Read More »
You may wonder what are the best social media platforms for business? There’s no doubt that it’s a necessity to use social media marketing for your small business. It can help create brand awareness, increase sales and leads, as well as engage your customers. However, it can be confusing to know which platforms you should dedicate …
What are the best social media platforms for business? Read More »
When starting out, many small businesses turn towards social media for their marketing. How important is social media in marketing your business, though? Depending on what you do, there’s a chance it shouldn’t be the focus of your marketing efforts. Controversial, we know!So, how important is social media in marketing, really?In an increasingly competitive business …
Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …
Digital Marketing Strategies: What To Do Before Paid Traffic Read More »
