Google AdWords

How to close a lead from Google

Small Biz Banter: How to Close a Lead from Google, with Dawson Electric’s Kristine Dawson

So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …

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What Are Google Ads

Google Ads Fundamentals: What Are Google Ads and How Do They Work?

With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …

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Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads

One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. This means that we need to be creative with small budgets to find ways to turn $1 spend into $2 in …

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why google adwords

Why AdWords: 5 Reasons Your Business Should Use Google AdWords  

Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …

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2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

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How to set marketing goals guide

How to Set Marketing Goals: a Complete Guide

How to Set Marketing Goals?At the beginning of a new financial year, it is the perfect time to set or revise your marketing goals. The truth is, if you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised …

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Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

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girl with blonde hair throwing money in the air

5 Hacks to Stop Wasting Money on Google AdWords

Does it feel like the money you are putting into your Google AdWords campaign is going down the drain with nothing to show for it? Implement these 5 hacks and turn your campaign from bringing random searches for cat videos into actual paying customers. Main points for Google AdWords: 1. Don’t use broad keywords A finance broker advertising on Google using …

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