by Jane Schon | Jan 17, 2018 | Conversion, Facebook, Google AdWords, Landing Pages, SEO
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled,...
by Jane Schon | Nov 28, 2017 | Conversion, Ecommerce, Google AdWords, Google Analytics, Landing Pages, SEO
If you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised first so that your marketing efforts are not made in vain. Having clear goals, a refined focus, will make...
by Jane Schon | Nov 22, 2017 | Conversion, Ecommerce, Facebook, Google AdWords, Google Analytics, Landing Pages, SEO
Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place...
by Jane Schon | Oct 13, 2017 | Google AdWords, Landing Pages
It’s not enough to have a website any more. If you’re in business to make sales or generate leads, you need to design an effective Landing Page to do some of the work for you. This is particularly true if you’re running Google AdWords Campaigns. Have you ever clicked...
