Residential and Custom Builders
Attract quality leads. Build a stronger pipeline. Grow your residential construction business with confidence.
We partner with luxury builders, developers, and construction specialists who want quality leads, bigger project pipelines and a marketing team that speaks their language.
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GROW YOUR RESIDENTIAL AND CUSTOM BUILD BUSINESS WITH GORDON DIGITAL
We speak to your ideal clients, make sure they find you first and get them to book.
- We know what a high-value lead looks like.
- We speak your language, and your client’s language.
- We get your sales cycle and the power of a pipeline.
- We deliver hard facts and candid reporting.
From strategy to execution, we’ve helped these brands grow where it counts.
We helped this renovation brand cut their cost per lead by 57% and grow their revenue by 22%
What we did
Built a Google Ads strategy targeting high-intent searches for kitchen renovations
Introduced qualifying forms to week out time-waters and improve conversion
Optimised key service and decision-making pages to boost organic visibility
What changed because of it
- Their website leads went up: we helped get a 4.4x increase in online qualified leads
- Their cost per lead halved: they saw a 57% drop in the cost per lead (from $68.25 to $33.60 in the first 3 months)
- Their annual revenue increased: a 22% rise in annual revenue, going from 132 annual kitchen renovation projects to 155
We helped this Brisbane-based electrical business increase their revenue by 23% and rank #1 for ‘Electrician Brisbane’ on Google.
What we did
- Targeted high-intent keywords through Google Ads and SEO.
- Optimised their ad strategy to attract ready-to-book customers.
- Built a long-term lead generation plan that scaled with their goals.
What changed because of it
- Their revenue went up: we increased their annual revenue by 23%
- They were the top ranked: we got them to #1 ranking on Google for “Electrician Brisbane”
- Their leads increased: up to a 22% increase in online leads from service areas they wanted to target.
And we helped this luxury custom builder grow their project volume by 28% and increase their average build value by $300K.
What we did
- Overhauled their Google and Meta ad strategy to target $1M+ custom build enquiries.
- Implemented location-specific targeting to filter out low-quality leads.
- Built SEO authority through strategic content, local optimisation and technical site fixes.
What changed because of it
- Their revenue went up: with a 31% annual increase
- Their projects increased: with 28% more annual new build projects (from 68 to 94 in the first year)
- And so did their project value: they saw a 69% jump in average project value, from $450K to $750K.
A STRATEGY BASED ON WHAT YOU NEED.
We build successful campaigns around your margins, your service areas and your sales goals.
SEO Services
SEO to help you rank high on Google for residential construction based on how people are searching.
GOOGLE ADS
Google Ads that fill your pipeline with people who are ready to take action.
META ADS
Social Media Ads to build brand trust and land longer-term projects.
What happens next?
01
Book your free strategy call.
02
We’ll build your residential construction marketing game plan.
03
We get to work and you start bringing in leads.
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Owner, McCarthy Homes
