If you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised first so that your marketing efforts are not made in vain.
Having clear goals, a refined focus, will make success much more likely than if you are simply “winging it” with a Facebook campaign. Your goals can be weekly, monthly or yearly targets. Once your goals are set, you can determine what marketing channels will help you get there.
Here are some examples of short-term marketing goals. Where does your business fit?
Example Marketing Goals: Short-Term
Increasing website traffic is a pretty common goal in the digital age. Set weekly, monthly or yearly goals for the increase you’d like to see. For example, a 10-15% increase in traffic each month, or 40-45% increase by mid-year, etc. We believe all businesses require a digital presence. If you don’t have a website yet (or don’t have a good quality website), before you start thinking about traffic, set goals on how you can improve your online presence. If you don’t want to invest in a new website, ask us about the power of Landing Pages.
Getting customers to convert is the end goal in any sales or lead-driven business. If raising conversions is your marketing target, there are a number of techniques that can be employed. For example, Lead Magnets, PPC campaigns, Remarketing, etc. First decide on the revenue increase you require, then you may determine how aggressive your strategy needs to be.
Creating a community may seem to be the least urgent goal, but harnessing your very own band of loyal ambassadors can be priceless for your business – and one of the most successful marketing tactics in the social media world. Try boosting your presence on social media by staying on top of engagement with followers. For example, decreasing the time it takes to respond to a message or incentivising your followers to share your brand’s offers to their friends and family.
It’s important to focus on growing your own subscriber list too, as we don’t own Facebook. A Lead Magnet can help here, and ensuring your EDM strategy suits your audience and offers them valuable messaging. For example, special subscriber-only discounts, informative emails that don’t always put on a hard-sell, etc. Decide how you want to use your email marketing, then come up with relevant goals from there. Ask us about how to put together a successful EDM strategy.
Head to Part Two where we discuss long-term digital marketing goals to complement your short-term strategies.