The next Facebook update announced this month will directly impact poorly built websites.
Facebook, who will roll out the change over the coming months, now prioritise websites with faster load times. The update will consider things like the user’s current network connection and the overall speed of your business’ webpage. If these signs say your website will load quickly, then your link will appear higher in that scroller’s Newsfeed. If not, expect to see a decrease in traffic from Facebook.
So what does this mean for your business? It’s now more important than ever to ensure your site is fully optimised and mobile responsive.
Why mobile specifically? Well, a study conducted by Google and Galaxy in June 2015 saw 74% of Australians choose their smartphones as much as their desktops when searching for information. While a recent Google Consumer Barometer Survey found 40% of millennials reach for their smartphones to research a purchase. Being mobile ready is no longer optional, it’s essential.
First things first: Test your website’s load time.
Along with a lower ranking on Facebook newsfeeds, slow load times will often lead to higher bounce rates, plus make your site incredible difficult and irritating to use. You don’t want to annoy a potential customer before they’ve even got to know you! Here are a few things you should look into straight away to address a high load time:
- Upgrading to a mobile optimised theme, like DIVI
- Installing a caching plugin
- Optimising your images for the web so they take up less space
On top of load time, there are a few other factors you need to consider to ensure you are mobile responsive like scalable content (including images and graphics) for different sized screens and orientations, ease of navigation no matter the resolution, content prioritisation, and touch responsiveness — all which Gordon Digital can help with.