Search Engine Optimisation is an essential tactic when growing your business. So how do you improve SEO for your online store or service based website?

Here we look over fundamental optimisation strategies, and share a few uncommon or maybe unknown practices and mistakes that can greatly affect your Google Ranking. Here is our 2-Phase plan to improve SEO:

Phase One

Let’s start with a refresh of the basics:

1. Provide useful, well-written and highly relevant content on your website to ensure your visitors hang around for a bit and are less likely to bounce. Make sure your content is easy to digest too, and relevant to how your audience wants to consume content.

2. Ensure you optimise images correctly to improve page load time, and in-turn improve SEO as you’re less likely to have a high bounce rate. Quick Tip: Are you enriching the user’s experience by providing them with differing multimedia like video, slideshow or audio?

3. Make sure your website is scalable for viewing on different devices; having a Mobile Optimised site is key.

4. Correctly use Header Tags and Text Formatting for your content to improve user experience and SEO ranking. Search Engines like Google rate keywords in Headers higher than body text, so it’s important to use keywords in your header – relevantly of course.

5. Insert a few inbound links (within your website) and a few outbound links to useful, we-respected websites throughout your website copy – wherever it is relevant and don’t overload your copy with them.

6. Invest in designing Easy-To-Navigate website architecture – can users find what they’re looking for quickly and easily? This also goes into ensuring your formatting and typography is clear and easy to speed-read, by using bold and colouring strategically.

7. Provide a Contact Us page with sufficient details and About Us page with useful information to provide likeability and trust with your audience (and Search Engines!).

Phase Two

Stage one under control? Now it’s time to go deeper with 3 SEO mistakes you need to address:

8. Broken Links

Heard of a 404 page? This is an error code that websites automatically display when the link the user has clicked either no longer exists or is being redirected to the wrong place. If your website has a large number of these broken links tells Search Engines like Google that your website is old and neglected – not something that will help your SEO! Luckily you don’t have to go page-by-page to check these, the Gordon Digital team can do a quick audit to see where you need to improve.

9. Going Against Best Practice

Thinking about “stuffing” in a bunch of keywords to get you ranking higher? Do. Not. Do. This. You will only get penalised by Google and other Search Engines and undermine your readability. Get those keywords in, but be creative with it and use proper grammar. This is where it’s essential to invest in quality copywriting; ask about our in-house copywriter.

10. Neglecting Social Media

Get your content out there. Every time you Share on Facebook, Pin on Pinterest, Tweet, Snap or ‘Gram, you’re opening up opportunities to improve SEO. Social Drives Sales, shown in this study by Vision Critical, where they found;

  • Social drives roughly equal amounts of online and in-store sales
  • Nearly 4 in 10 Facebook users report that they have at some point gone from liking, sharing or commenting on an item to actually buying it
  • 43% of social media users have purchased a product after sharing or favoriting it on Pinterest, Facebook or Twitter

But it’s important to get the basics sorted before you tackle social sharing, as the new Facebook update can impact how your business connects with its followers.

Want to improve SEO but don’t want to do the leg work? Ask us how our team can help.