Digital Marketing for Education
Grow your enrolments with digital marketing by industry experts.
Our Approach to Digital Marketing for Education • Our Approach to Digital Marketing for Education
Its marketing for education, delivered differently.
Digital marketing helps you reach prospective students through social media, search engines and strategic advertising. We use these tools to engage students, drive brand awareness and increase enrolments.
We focus on attracting new students and enrolments
Every education provider needs new students. We design holistic marketing systems that consistently grow your student enrolments.
We help you stay ahead of the competition
The education industry is extremely competitive. Our approach helps you get ahead of the competition and stand out to new students.
We guide students through the entire journey
Prospective students have lots of questions, so we design marketing strategies that guide them through the decision making process.
We design strategies for all educational institutions
Gordon Digital partners with schools, Registered Training Organisations, early education centres and every type of education provider.
Our Clients
Our Clients See Real Results
Get Started Today
Whatever industry you’re in, we can tailor a strategy to suit your business goals. Fill out the form to see what your business can achieve.
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Our Services • Our Services
We’re a specialist digital marketing agency that can help your education business increase its occupancy and fill your facility with a flood of new enrolments.
Google Ads
Drive enrolments fast and ensure maximum visibility during peak periods with Google Ads. Our team of industry specialist Google ads experts can help your centre get to the top of Google instantly.
Social Media Advertising
Strategically engage with prospective students and nurture them along your sales journey with a social media advertising strategy that educates and encourages them to enrol.
Search Engine Optimisation
Stay ahead of your competitors and outrank them on Google with an SEO strategy that ensures that when your students are search Google that that your business is first in search results.
Frequently Asked Questions
What is the best for advertising for an education business?
The key to understanding what the best advertising platform you should be using to attract these students is to understand where are they spending most of their time.
Are your students actively search for your service or course? Ensure you are positioned for those searches on Google.
Are your students looking for evidence of past students success or behind the scenes of life at your centre on Instagram or Facebook? Ensure you have engaging adverts stopping their scroll.
How much should an education facility be spending on marketing?
1. Is your target audience national or local?
2. The number of platforms you want to advertise on based on where your students are spending their time.
The CMO Survey suggests that businesses in the Education industry should be spending 11.50% of their annual revenue towards marketing. That means that if you are turning over 1million in revenue per year you should consider a marketing budget of $115,000 for the year. If you are looking to grow more aggressively you should look to increase this percentage accordingly.