Marketing for E-commerce & Online Store Businesses
Have you launched your online store only to hear crickets? Perhaps you’re scoring some wins but struggling to make the online side-hustle your full-time gig? Or maybe you’re the sales queen/king, but wanting to grow more and beat the competition?
You’ve come to the right place, my friend.
As your local Google experts specialising in the Australian market, we know how to use the power of search to grow e-commerce businesses. With marketing strategies tailored to your budget and needs, we help your business grow well into the future.
We help get your online store found
“Build it and they will come.” If only it were so easy!
Kicking off an online business is just the first step, growing it and making it profitable is a whole other challenge. And that’s why we’re here.
Search is a powerful way of getting your products right in front of your target market. When a person is searching for a product on Google, they’re in the research phase of the buying cycle. That means they’ve already identified a need and are close to making a purchasing decision. For this reason, your store must show up on search when potential customers look for your products!
If it’s not, we can guarantee your competitors are.
We help you make more sale online & in your bricks and mortar store.
So many digital marketers out there will ramble on about visibility and brand awareness. While those two are an important part of your online presence, we understand that conversions make a business thrive.
At Gordon Digital, our focus is on conversions. It’s what makes us different! We don’t stop at visibility but keep identifying new ways to boost your conversion rates as well as ROI. Our strategies include conversion-rate optimised designs, compelling copy, seamless buyer journeys, and more.
Whether you’re selling products, a subscription or a membership, our job is to maximise the number of purchases your customers make. And we don’t stop there – we use strategies such as re-marketing and content marketing to keep them loyal to you. Whether it be through organic traffic, paid traffic or a converting website design, we partner with you to help your business grow.
We help you scale your ecommerce business
Got plans to grow and beat the competition? Our team of digital nerds crafts out long-term strategies to help you reach your goals.
Our first step is to listen to you: where you are now and where you want to be in a few years. Then, we carve out a path to get you there. You’ll receive regular reports on your campaigns, as well as catchups with your account manager. Our team is always here for a chat!
Our in-house digital strategists look at the big picture, tapping into buyer psychology to create a holistic plan to get you noticed. We identify the low-hanging fruit as well as the ways to reach your ultimate goals. Our focus is to make you the trusted, go-to business for your target market.
Our marketing strategies for e-commerce businesses include:
Websites for e-commerce
Our responsive websites offer your customers a seamless shopping experience across all devices. To get people buying, e-commerce stores must build trust and offer a hiccup-free customer journey. Our in-house developer, web designer, and copywriter work together to craft your site. They make sure your website represents your brand in a way that resonates with your customers. What’s more, with each e-commerce build, we set strong foundations for SEO.
Google Ads for e-commerce
We are SEM (search engine marketing) specialists – our roots as a business are in Google Ads, and we’re a Google partner agency. The Google Ads network offers many options for e-commerce businesses. Think search, shopping, display, re-marketing… We tailor our PPC strategy to your clients' search and buying behaviour, reaching industry-leading conversion rates.
Local SEO for e-commerce
The thing that will truly set your e-comm business apart from the competition is organic search engine rankings. Getting there is more of a marathon than a sprint because organic rankings can’t be bought, but that precisely is their power. Ranking on page 1 of Google will not just increase your traffic, it’ll immediately build trust with your target market.
Kind words from our clients.
“The team at Gordon Digital have been so professional, so easy to communicate with and best of all totally transparent! I have used previous SEO specialists with very mixed results and always ended up not understanding where my dollar spend was going. With Gordon Digital, you know they have your businesses best interest at heart. I have full confidence in the SEO services Jess and her team are providing StyleFast and I am getting the results that come from their hard work. Jess goes above and beyond to ensure we understand the strategy and we are always on the same page.”
Stylefast - Ecommerce & Store Owner
Frequently Asked Questions
Absolutely. We’ve seen incredible results for e-commerce businesses both in Google Ads and SEO. While people might first discover your brand on social, they turn to search when they’ve identified a specific need or a problem. And we’ll show them how your product will solve it!
When it comes to choosing an e-commerce platform, the devil is in the details. Most of them offer the same basic features, but you might be surprised later on when you realise which extra features your shop needs.
We start all web projects with a full consultation where we go over the functionality your site will need. Then we recommend the best platform for you out of Shopify or WooCommerce.
At this point, we don’t recommend using Wix or Squarespace. While they’re easy for DIY’ing your online store, as your business grows, you'll eventually run into limitations. If you've already built a site on one of these platforms, don't worry. Inquire about our affordable small business web builds.
Ideally, both! Consumers often need several (even as much as 7!) points to convert. Yet, we understand it might not be possible for you to get started on everything right away. The best strategy will depend on your business, so why not get in touch with our team for a marketing chat? We partner with our clients in the long haul, creating and implementing a marketing plan that changes and grows with your business.
We’re very transparent in how we work. Our Google Ads clients receive a weekly campaign performance report and for SEO a monthly report. Whether you’re getting a website, SEO campaign or an ad campaign, you can contact your account manager anytime if you have questions. With SEO and ads, we track conversions and the channels they’re coming from, so you know exactly what you’re getting out of our services.
We know some of our clients love to get all services under one roof, so we do also offer a social media management service. Or, if you prefer, we can recommend some of our industry peers to partner with on that side of your marketing. The choice is yours.