Marketing for health businesses
Are you experiencing a drop in your bookings and not sure what happened? Do you wish you could rely on consistent business to hire more staff and grow your business? We understand health service businesses face unique challenges when it comes to marketing. That’s why our team of digital marketing experts becomes your strategy unit, crafting an action-plan tailored to your goals.
Is word of mouth not getting you enough bookings anymore?
I need my customers to find me online.
Have you tried searching for your business on Google only to realise you can’t find it? That means new customers won’t be able to find it either! Maybe you’re sick of trying to push for referrals, or word of mouth isn’t bringing in enough business. It might be time to consider new methods to expand your reach.
We use digital marketing strategies to build your business an online presence that attracts customers. What makes us different is the fact that we shape everything we do around customer intent, showing them the reasons to choose you.
Do you need to fill up your calendar?
I need to get more bookings.
It can be a rude awakening to find out that simply having a website doesn’t mean you’ll get swamped with new inquiries. It’s not you, it’s just the way things are!
Let’s face it: people are searching for your services, but it’s hard to stand out in a cluttered online world. This is where we come in. We use our knowledge in the nitty-gritty of digital marketing to help your business get found online.
To get your calendar filled with bookings, we place you right in front of your customers when they’re looking for you!
Are you sick of people price shopping around?
I need to have my calendar consistently full.
For a health service business, the difference between “what are your prices” and “when can I come in” is enormous. Dealing with bargain hunters isn’t the best way to spend your time and won’t help grow your business.
A calendar filled with bookings day in and day out is the dream of every health business owner. We get to know your business inside and out to attract you more of the customers that you love to work with. Your business is different from every other business out there, so we help your customers see just that.
Our marketing strategies for health services include:
Websites for health businesses
Whether you’re looking to become a sole trader or simply to freshen up your tired old website, our affordable small business websites are for you. We build all websites fully customised, mobile optimised and with the Google algorithm in mind. Even better, we dig a bit deeper to tailor your website to your audience’s behaviour, making it easy for them to become paying customers.
Google Ads for health businesses
Google Ads bring results fast, making them the most sought-after digital marketing service for health businesses. Our Google Ads strategies are affordable, effective and come with free landing pages designed to get your customers to book in. You’ll get transparent information on your ad campaigns, with reports sent to your inbox weekly. You’ll also enjoy regular catch-ups with our Google Ads specialist, who’s always at the other end of the phone to answer your questions.
Local SEO for health businesses
For ambitious health businesses looking for 24/7 Google rankings and an edge over the competition, we recommend local SEO (search engine optimisation) services. Organic Google rankings position you as an authority in your industry, instantly gaining the trust of your customers. Our SEO management includes everything from fixing up your Google My Business listing, improving your keyword ranking and optimising your website to encourage bookings. Local Google searches come with strong buying intentions, so having your website optimised for your customers pays off!
Kind words from our clients.
Love working with Gordon Digital. They have made the whole process so easy with our SEO and Adwords. They have great knowledge of AHPRA regulations for advertising in healthcare and are super responsive and helpful. Great work team!
Kathryn Al-Dhafeeri - Practice Manager
Dentistry On George
Gordon Digital have helped us get noticed on the web. We have increased our staff hours in 4 months to cope with extra demand.
Bryan Dowse - Owner & Dentist