ME Migration - Case Study
ME Migration is a migration agency that helps people looking to stay in or move to Australia by aiding in compiling applications for visas. They can also help to appeal visas that have been refused or cancelled. Behind ME Migration is Madalina Eisenstat, who as an immigrant to Australia herself has firsthand experience in the migration process. She understands the difference a skilled agent can make towards an application.
- The Objective
- The Solution
- The Result
As a new business Madalina engaged Gordon Digital with no prior web presence. Unsure of the look and design she wanted to go for we established in her kick off meeting that she wanted her website to achieve two key things:
1. It needs to be simple and easy to navigate
2. Include content that sympathises with her customers.
Our approach to the project for ME Migration took into account that there is limited brand assets to work with. We broke the project into three areas.
We put together a mood board of design ideas to help lead the direction for the website project. Through this we determined that Madalina resonated with clean lines with pops of colour.
We produced a clean simple 6 page website design that clearly identifies what ME Migration offers and why they are the preferred migration advise provider. The website is fully responsive for desktop, tablet and mobile, creating a seamless user experience across all devices.
The process of migrating to Australia can be stressful and complicated for many, therefore the copy needed to reassure and sympathise with the user.
Our content manager sent Madalina a detailed content questionnaire that helped us understand the pain points a person would face when attempting to migrate to Australia and wrote full website content addressing each of these pain points while also ensuring it will be found on Google for searches people do when facing this pain. .
As a service provider that requires a large amount of trust we recommended that Madalina engage us for a personal branding photo session. Nelli our content manager helped guide Madalina throughout the session to assist in providing some candid imagery that helps create a connection with her audience online. This imagery helped complete the tone and feel of the website.
"Thank you so much girls. I really, really appreciate your support. You are the best! Once again, congratulations for the gorgeous website! I keep receiving great feedback and questions about who did such a great job."