Google Ads Fundamentals Training


The Google Ads fundamentals training gives you the practical know-how needed to navigate the Google Ads platform. With seats limited to 6 per session, it’s an intimate training setting designed for best learning results.

There’ll be morning tea and plenty of coffee to go around, just BYO laptop.

Held from 9:00 am – 1:00 pm at our Morningside studio in Brisbane.


Google Ads is kind of like jumping the queue at the fun park. Your customers are probably already looking for you on Google, and Google Ads will shoot you right to the top of the search page, all eyes on you.

Sound good? Here’s the catch – you want to show up in front of the right people, at the right time, with the best return on your investment. This is where our Google Ads training comes in.

We’re a Google partner agency *shines nails on shirt*, and over the years we’ve built quite the reputation for helping our clients grow their businesses on Google. In this intimate, 4-hour workshop, we’ll cut to the chase to give you the know-how for successful campaign building.

What we’ll cover on the day:

  • Introduction to Google Ads
  • Google Ads terminology
  • How to do effective keyword research
  • Basic optimisation techniques
  • Persuasive copywriting techniques
  • Basic Google Ad campaign build
  • Campaign checklist to take home
  • Q&A Session


  • Keyword research in practice
  • Copy analysis
  • Build your own campaign

Your workshop host:

Ngawai Mason is the in-house Google Ads specialist here at Gordon Digital. With a real passion for strategy and data, Ngawai can break down complicated information in a straightforward way. If you’re wondering how to build campaigns that convert, she’s your gal.

Location: Gordon Digital Studio, 2b/643 Wynnum Road, Morningside 4170 QLD

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