If a Google AdWords campaign is the sprint, SEO would be the marathon.
SEO provides your business with improved online visibility by helping your customers find your online store on Google. Your brick and mortar store may only open 9 to 5 but your online store has the potential to turn traffic into online sales 24/7.
Optimising your website for search engines, like Google, is one of the most affordable online marketing strategies you can use. Google Adwords and other paid advertising can provide a quick ROI but it can come at a higher cost. Think of SEO as a long term investment with a higher return.
Coupling SEO with a solid paid online advertising campaign is a surefire way to get your business on track for steady, measurable growth. Gordon Digital’s SEO experts can offer strategic tactics to have you ranking on well on Google’s search for years, providing a long lasting result.
Our three SEO pillars.
Our experts use a range of tactics to ensure your website is ranking high in searches, attracting quality customers and converting these visits into sales. Our SEO strategies are built around three pillars.
This is the process of analysing what is required to implement the essential elements Google is looking for to ensure you are ranking well and indexed in the best way possible.
We create regular and engaging content that is shareable and like-able. We also work on readability and quality keyword insertion, so your content is working to improve your SEO score, not harm it.
We spend time generating high quality links through favourable websites in your industry. This point is essential to show Google that your website needs to be ranking high in a search.
Frequently asked questions.
How long does it take to rank?
This is one of the most common questions we get. The truth is SEO is an ongoing process and a tactic you should continue to use for as long as your site is live. You’re relying on Google algorithums to pick up your site and rank it in searches, so you can’t use any shortcuts to speed up the process without getting penalised and black listed! As long as you’re implementing strong, quality SEO practices you will gradually see your business jump higher and higher on that search page.
How can I measure success?
In your initial strategy session with Gordon Digital, we will establish key objectives to measure success with you. Once we understand what is important to your business, we set targets relating to those goals and you can measure success using our detailed customised reports.
How long should I run SEO for?
Your online marketing will grow and evolve as your business grows and evolves. Your campaign should run as long as your business is running.
How do you report on performance?
We manage your SEO campaigns like we would if we worked in-house. Our account managers are available for questions via phone or email should you need explanations on customer acquisition, revenue, browser behaviour, trending keywords or anything else that comes to mind. As well as regular updates via phone and email from your account manager, you will also receive a monthly report recapping the progress of your campaign.
How do I get started?
Simple! We can’t wait to help you grow your business using a quality, measurable SEO strategy. To get started, contact us directly on 0731240257 email us at email@example.com or if you scroll down you can browse our packages with a link to get started. Once you reach out to us, your new account manager will be in touch with 24 hours to get your campaign going.
Here is a real SEO success example.
Lalabazaar is an online clothing boutique that sells Australian label clothing both domestically and internationally. In January 2018 Gordon Digital rebuilt the Lalabazaar website and begun optimising their website to improve its rankings on Google.
Our search engine optimisation team performed an audit on their current rankings, implemented a content marketing and link building strategy which led to an increase of 54.35% in online sales and 86.44% growth in revenue via their organic channel.
Get in touch.
Speak to our SEO experts about how optimising your website can increase your rankings on Google for the search phrases your customers are searching for. Call us on 0731240257 for more information.