7 SEO tools for the un-expert

3 ways adwords fits into your seo

When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. While there are many highly technical elements of SEO, most on-page techniques can be managed by the everyday user. Here are just a few simple tools you can start using now to improve your SEO game:

1. Google Analytics

Before you get deep into keyword insertion, first it’s crucial to get to know your traffic. Google Analytics is a web based analytics tool that can be installed for free on your website, and linked directly to your AdWords account. It allows you to learn about the intricacies of your audiences’ online behaviour. It can tell you things like, where your audience searches from (their geographical location), peak traffic times on your website, how users are finding you and on what device, the most popular pages on your website, how long users spend on your site, and much, much more. It’s important to know what your customer looks like as an online user so you can make strategic decisions in your SEO strategy. Get your Google Analytics code here. Need some help installing your code? We can help

2. Keyword Planner

Google’s Keyword Planner, which can be found in your Google AdWords account, helps you find the keywords that are most relevant to your business. You can start by searching with any phrase you’re interested in using, then the Keyword Planner will not only show you the keyword search volume for that phrase, but it will also suggest other similar phrases and outline their search volumes. After searching for all your desired keywords, you’ll be able to compile a list of highly relevant search terms with their projected search volumes, and an estimate of how competitive it is to use each keyword.

screen grab of Google adwords keyword planner

3. Google Trends

Particularly useful when deciding on topics for blog posts, Google Trends can tell you exactly what is trending on the net in real time. But Google Trends is also useful when completing keyword research by determining the interest in a keyword over time. Google Trends shows the relative popularity of a search, so it eliminates repeated searches from the same user in a short period of time to give you a more accurate depiction of the popularity of that term. However, it only has the most popular search terms, if you’re looking for something more specific then the Keyword Planner estimate of the average monthly searches is where you can look to. 

Screen grab of google trends

4. Keyword Tool

If you’re wanting to go even deeper into your keyword research, this Keyword Tool is your next step. It’s perfect for researching keyword variations, with the free version providing more than 750 long-tail keyword suggestions for every search term. 

Screen grab of keywordtool.io

5. Mobile friendly checker

Ensuring your website is mobile optimised is crucial, as mobile is quickly becoming the preferred device for web searches. Accessibility and usability are taken into account by Google when ranking your website. Because of this, you need to ensure your pages perform well on all devices. Luckily, Google has a free tester online – you can find the mobile friendly checker here.  Simply enter your page URL and see how well you score.

Not so good? We can help fix your mobile friendliness. 

6. Load speed checker

Your web page load time is also taken into account when determining your SEO rank. Google’s Page Insights developer tool analyses your website’s performance and makes suggestions for improvements. The evaluation compares your website against best practice techniques and gives you a score between 1 and 100. Your score will be categorized as Good, Medium or Low and you’ll only receive suggestions relevant to your evaluation. Check your websites load speed here.

7. Copyscape

Duplicate content can harm your SEO work and can damage your authority. Duplicating content a big issue as it can make things confusing for Google; it can’t tell which website is home to the original content, which version to show in a search, or where to direct the link metrics. Copyscape is an excellent tool for cross checking whether or not your content is original. You can also see if other websites are stealing your content and republishing it as their own. Copyscape is particularly useful if you are purchasing content from a contributor; with a couple of clicks you can see if they have sold identical content to other websites. 

If even these tools have your head spinning or you're not sure how to use these tools in your SEO strategy then give our team of SEO experts a call and we can make sense of your data.

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Jessica is the founder of Gordon Digital and a specialist in e-commerce digital marketing. She helps business owners in the fashion, decor and lifestyle industries to grow their online stores traffic and convert that traffic into paying customers and repeat business.