Facebook has hit us with another update in 2017… well five more updates to be exact. This time they will affect both the advertisers and the general users. Here are the five September Facebook Updates to look out for:
1. Goodbye Power Editor
Facebook are combining the best of Power Editor to Ads Manager to create one platform that does it all. You’ve probably already started to see some changes to the Ad Manager interface and have maybe come across some issues or glitches during the changeover. Don’t worry the update to Ads Manager will offer the same familiar feel but will now harness all the expert capabilities of Power Editor – particularly keeping the automatic drafts feature, phew! It’s a win-win situation. Check out all the info for the new Ads Manager Power Editor hybrid here.
2. Facebook Ads Date Comparison
Part two of the Ad Manager update which I hope you’ll all be using is the date comparison capability. You can graph your performance in comparison to the previous period of your choice, and look at the graphs to see the differences. If you’re clearly tracking your amendments you can easily see what’s working and what isn’t. Performing custom split tests? Then the reporting area can show you the percentage change vs the previous period for that ad set. Basically, it will be a much faster way to determine whether your changes are working.
3. No More Job Titles
Job titles are no longer a targeting option when creating audiences for your campaigns. This is apparently due to the fact it was being abused by users. Users have been able to create their own job titles, which was prompting some heinous and inappropriate names in some cases – I’ll let your imagination do the work there. So now Facebook have removed that privilege. There’s talk of set job titles being implemented instead for users to choose from or another process to prevent this from happening again, so keep an eye out for another update. Propublica has the scoop on why Facebook made the move.
4. Stamp of Approval
Now on the other side, general users will also see some updates in their Facebook groups. Moderators and admins now get a tick of authority in groups so you can easily see who’s in charge.
5. Link Happy
You can also add a little extra something to your next recommendation. Facebook updated things a while back to allow other users to like and comment directly on other comments, and tag other users or pages in the body content of the comment, but now you can also add a proper link to other Facebook Pages. So, if you’re posting a link to a webpage to recommend an excellent new restaurant, you can add more info by linking your comment directly to the restaurants Facebook page once you’ve posted.