Marketing for Service-Based Businesses

Here’s the deal - marketing a professional service is very different from marketing products. That’s why you want someone like us, who specialises in service-based small businesses, to craft your strategy. At Gordon Digital, we have a long history of partnering with service-based small businesses to help them grow. We differentiate you from your competition, making you the number one choice for your clients.

Is your industry saturated with competition?

We help you stand out from your competitors.

When you partner with us, we become your internal marketing strategy unit. We get to know your story, your unique offerings and your customers to create targeted campaigns. Our strategies are in line with your short-term and long-term goals, helping you create a killer online presence for your business.

With us, you’re more than just a number. We don’t just provide you with our services, but also with our expertise and knowledge in digital marketing. Seeing you kick your goals is our goal!

Have you experienced a decline in bookings?

We help you get more leads.

We get it – you rely on consistent, quality leads to keep your business going. And if you want to scale up, leads are even more crucial! As a business owner, you’re probably wearing a lot of hats, including sales and marketing. Let us simplify things for you.

We have a proven track record of helping service-based small businesses attract consistent, quality leads with targeted digital marketing campaigns. We free up your time and energy to do what you love most instead of chasing leads!

Are you sick of time wasters and discount-shoppers who don't value your services?

We help you avoid those price shoppers.

Do you keep getting inquiries from people who are just looking around for the cheapest deal? Are you hoping to get more of your dream-work, as opposed to the one-off gigs that are barely worth your time? This is where we can help! The key is to compete on value, not price. Our digital marketing strategies make it clear to your customers why you should be their number 1 choice.

Whether it’s with ads, SEO or your website, we help people find you and choose you. By truly getting to know your business, we make your value clear to your customers.

Our marketing strategies for service-based businesses include:

Websites for service-based businesses

Service-based businesses must build trust to get people booking. The best way to do that is with a user-friendly, informative and attractive website! Our custom WordPress websites are affordable to suit small business budgets. They’re built with consumer psychology and user behaviour in mind, not to forget the Google algorithm.

Google Ads for service-based businesses

Google Ads is an extremely effective marketing strategy that brings you quick ROI. By targeting your ideal customers when and where they’re looking for your services, we bring you quality leads. As part of your Google Ads management package, you’ll receive a free landing page, designed to convert browsers into bookings and inquiries. With weekly reports and regular catchups with your account manager, our Google Ads management service is radically transparent.

Local SEO for service-based businesses

Do you have ambitions to grow your service-based business? Then local search engine optimisation (SEO for short) is for you! SEO gives you 24/7 visibility right in front of your customers, so it’s an edge over the competition if there ever was one. As part of your SEO campaign, we improve the user-friendliness of your website, optimise it to increase your rankings and fix up your Google My Business listing. You’ll enjoy monthly reports from your account manager, as well as quarterly strategy catchups with our SEO team.

Lets chat about your marketing. 

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