- Case Study
- Helios Design and Construct
We tripled this design and construct business’s leads while cutting cost per lead by 63%
Results Overview
- 186% more leads year on year
- 63% lower cost per lead
- Same monthly ad spend
The Client
Helios Design and Construct is a Brisbane design and construct business specialising in premium renovations and character home transformations across the inner suburbs. Kath designs, Ashton builds, and the entire project — concept to handover — runs under one roof. Average project values sit between $600k and $800k. The work was excellent. The marketing just wasn’t telling anyone clearly enough.
The Strategy
Helios had a positioning problem before they had a lead problem. Their previous agency hadn’t refreshed the creative or the strategy in months, and the enquiries reflected it — people who didn’t understand whether Helios designed, built, or both, and plenty who were never the right fit.
We started with positioning, not ad spend. Using our Pipeline to Profits system, we got clear on exactly who the Helios client is — what a Brisbane homeowner sitting on a tired Queenslander actually wants, and what they need to see before they’re ready to book a paid design consultation.
Then we built content that told that story. We filmed on site at their Scarborough project, with Kath and Ashton speaking to camera about how they hold a build to the client’s brief and their budget at the same time, how they manage the trades to keep a project on schedule, and what design and construct under one roof actually means for a homeowner. We shot a customer testimonial and high-quality project imagery alongside it.
That content did two jobs across two channels. Google captured the demand that already existed — making sure Helios showed up when Brisbane homeowners were actively searching for a renovation builder. Meta created demand and did the convincing — putting the work, the process and the people in front of the right homeowners well before they were ready to enquire, and handling the objections that usually stop someone picking up the phone.
All of it tracked through CRM with clear KPIs. No SEO. No CRO. Just content and paid ads — which is exactly why these results matter. This is what’s possible on a focused retainer.
"the team is really invested in the success of our campaigns"
“We’ve recently started working with Gordon Digital and I’d highly recommend Jess and the team! They have helped create a smooth transition between agencies, and we’ve already seen an uplift in the quality of our leads. You can also tell the team is really invested in the success of our campaigns.”
The Results
Twelve months ago, Helios was getting 7 leads a month at $319 each. Same market, same budget, a year later they are attracting 20 leads a month at $117. That’s a 186% increase in leads year on year and a 63% drop in cost per lead, with no increase in spend.
The growth wasn’t a spike. It built month on month from the moment we launched in January: 7, 8, 11, 14, 17, 20 and into May the campaign delivered 23 leads off the back of the on-site video content, with the landing page ads pulling more than double the click-through rate of everything else.
For a business with $600k–$800k average project values, the number that matters isn’t the cost per lead, it’s the quality behind it. At $117 a lead, that’s not a cost. It’s an investment. And the enquiries now come from homeowners who understand exactly what design and construct means, and want it.