Marketing built for builders. Nothing else.
Builders come to us when the enquiries aren’t converting, the pipeline’s unpredictable, or the last agency sent volume instead of buyers. We build the strategy, campaigns and follow-up that turn enquiries into signed contracts.
BUILT IN BRISBANE. TRUSTED NATIONWIDE.
Builders come to us when the enquiries aren’t converting, the pipeline’s unpredictable, or the last agency sent volume instead of buyers. We build the strategy, campaigns and follow-up that turn enquiries into signed contracts.
Proudly trusted by builders across Australia:
You focus on the builds. We’ll handle the enquiries.
No jargon, no vanity metrics, no waiting a week for a straight answer. Just campaigns built from what we’ve learned marketing builds.
Here’s how we do it:
Reach them early. Stay with them until they're ready.
Meta is the highest-volume channel for builders, and the easiest to waste money on. We run campaigns that reach homeowners planning a build and keep you in front of them through months of research and quoting.
Catch homeowners when they're already looking.
Someone searching “custom home builder” is further down the track than anyone on Facebook. We build campaigns that show up for those searches and filter out the price-checkers.
Build your brand and be the builder they find, and trust.
Homeowners now research builders through AI answers as much as Google results. We make sure you show up in both, and that what they find gives them a reason to enquire.
You're not selling a product, you're selling the biggest decision most people make in their lifetime.
That’s why enquiries can go quiet for weeks, why homeowners compare three or more builders before they commit, and why the timeline shifts with every project size. We build campaigns that work on yours.
Drive higher-quality leads (not just more of them)
Campaigns paced to your project value, not a fixed timeline
Bigger builds take longer to decide
We make sure you're the one they trust most
They need reassurance, not pressure
With follow-up that keeps you close, not chasing
You'll see it in signed contracts
We track through to the work on your board
Marketing for builders? Yep, that’s our thing.
Whether you’re building $2M custom homes or $80K outdoor rooms, the challenge is the same: too many enquiries from people who were never going to buy. We’ve spent years solving that for builders, and only builders.
- Custom home builders
- Knockdown rebuild specialists
- Renovation and extension builders
- Volume builders
- Kitchen and bathroom renovators
- Deck, patio and outdoor builders
- Pool and landscape construction
- Granny flat and secondary dwelling builders
More leads is the easy part. Landing the right projects is what we build for.
We build the strategy, the campaigns and the follow-up that turn enquiries into signed building contracts.
Your goals, the clients you actually want to build for, with the Gordon Digital difference:
We’re specialists. We only market builders
Every benchmark we hold, from cost per lead to quote-to-contract, comes from marketing builds.
You'll know your cost per signed project
Not impressions, not clicks. We track enquiries through your CRM to the work you actually win.
A digital strategist who knows your numbers
You'll have a digital strategist on your account who builds the strategy, runs the campaigns and answers your calls.
The right projects, not just more projects
More enquiries is the easy part. We optimise for the value of what lands, not the count.
The Proof is in the Pipeline
From strategy to execution, we’ve helped these builders grow where it counts.
We tripled this design and construct business's leads while cutting cost per lead by 63%
What we did
- Reset their positioning so the market understood design and construct under one roof
- Filmed on-site video content with Kath and Ashton on brief, budget and project management
- Ran Meta to create demand and Google to capture it, with messaging that handled objections before the enquiry
- Tracked every lead through CRM against clear KPIs
What changed because of it
- 186% more leads year on year — from 7 a month to 20, on the same budget
- 63% lower cost per lead — down from $319 to $117
- Month-on-month growth since launch: 7, 8, 11, 14, 17, 20
- A healthy pipeline of qualified design and construct enquiries from the right homeowners
We helped this architectural building supplier increase annual revenue by 20%!
What we did
Made sure every product category was visible and well-positioned.
Launched new campaigns to help buyers find what they need.
Refined performance in organic and paid spaces.
What changed because of it
They had a 104% increase in leads.
Their cost per lead price dropped 8%.
They had a 20% increase in revenue.
We helped this renovation brand cut their cost per lead by 57% and grow their revenue by 22%
What we did
Built a Google Ads strategy targeting high-intent searches for kitchen renovations
Introduced qualifying forms to week out time-waters and improve conversion
Optimised key service and decision-making pages to boost organic visibility
What changed because of it
- Their website leads went up: we helped get a 4.4x increase in online qualified leads
- Their cost per lead halved: they saw a 57% drop in the cost per lead (from $68.25 to $33.60 in the first 3 months)
- Their annual revenue increased: a 22% rise in annual revenue, going from 132 annual kitchen renovation projects to 155
And we helped this luxury custom builder grow their project volume by 28% and increase their average build value by $300K.
What we did
- Overhauled their Google and Meta ad strategy to target $1M+ custom build enquiries.
- Implemented location-specific targeting to filter out low-quality leads.
- Built SEO authority through strategic content, local optimisation and technical site fixes.
What changed because of it
- Their revenue went up: with a 31% annual increase
- Their projects increased: with 28% more annual new build projects (from 68 to 94 in the first year)
- And so did their project value: they saw a 69% jump in average project value, from $450K to $750K.
Who you'll work with
A team that spends every day on builder marketing strategies, and nothing else.
We run builder campaigns every day, across different markets and project values. That means we spot the shifts early. What’s driving cost per lead up, which channels are working, where enquiries are coming from now. We bring that to your strategy before you have to ask.
Are we the right fit?
We’re here to help you:
- Attract enquiries from people who can genuinely afford you
- Quote from a position of choice, not a full-diary panic
- Win the right jobs, not just more jobs
- Know where next quarter's work is coming from
We help you best if:
- You're turning over $2M+ and ready to grow
- You're losing time on enquiries that were never going to buy
- You're done with agencies that sent volume instead of buyers
- You want a partner who knows construction, not a generalist
Let’s Build Together
Book a strategy call and we’ll tell you what’s working for builders like you and whether we can help. If we don’t think we can grow your business, we’ll say so.
What our clients are saying...
We're not the biggest agency. But we are the one builders recommend to other builders.
That means turning down work outside our lane, keeping the team small enough that you know everyone’s name, and staying close enough to the numbers to spot a problem before you do.
It’s a slower way to build an agency. It’s also why our clients stay.
Frequently Asked Questions
We’ve tried digital marketing before and it didn’t work. What makes you different?
Usually it’s not the ads, it’s the fit. A campaign built for a plumber or a gym doesn’t work for a builder, and most builder campaigns only chase the small slice of people ready to enquire today.
At any given moment, only a fraction of the homeowners who’ll build with you in the next two years are actively looking for a builder. The rest are earlier, sitting on a block they bought last year, saving, arguing about whether to renovate or knock down, watching what the neighbours did. Most campaigns ignore all of them and bid against every other builder for the few who are ready now. That’s why cost per lead climbs and why the enquiries that do come through have already spoken to three others.
We build for the whole journey. Meta reaches homeowners while they’re still working out what they want and keeps you in front of them through months of research and quoting, so when they’re ready you’re the builder they already know. Google catches them at the point they’re actively searching. Content gives them a reason to trust you before they’ve met you. The early work is what makes the late work cheaper.
The other difference is that we’re not learning your business on your budget. We know what a $1.2M custom build enquiry is worth compared to an $50K outdoor deck, why your quote-to-contract ratio matters more than your lead count, what a realistic sales cycle looks like at your project value, and which enquiries were never going to sign. Every campaign is designed around your project value, your sales cycle and the jobs you actually want to win.
How soon will I see results?
Our builders typically see their first enquiries within the first four to six weeks.
Signed contracts however do take longer, and how much longer depends on your project value. For example a deck project moves faster than a $2M custom home project.
Our team will set clear expectations upfront and track your pipeline the whole way through, so you know what’s working before the projects land.
How much does it cost to work with you?
The better question is what you should be investing, and that depends on your turnover, your average project value and how much you want to grow. We built a calculator that gives you a realistic number in about two minutes, based on what actually works for builders at your size. Run yours, then we’ll talk through what that buys on your strategy call.
Are we locked into a contract?
No. Month to month, no lock-in.
We’d rather earn the next month than hold you to a contract. That said, it’s worth knowing what to expect on timing before you judge the work. Builders have a long sales cycle and an enquiry generated in month one might not sign until month four, so the leads we’re producing now show up on your board later. If you’re looking at month two and asking why the contracts haven’t landed, the honest answer is that they’re still in the pipeline. We’ll tell you upfront what should be moving and when, so you’re measuring the right thing at the right time rather than calling it early. And if it isn’t working, you can leave. Most don’t.
Am I going to get passed to a junior after I sign?
No. You’ll work directly with the digital strategist running your campaign, from a team based in Brisbane. They build the strategy, they run the campaigns, and they’re the person you call. You’ll always know what’s happening, why, and what’s next.
Do we need professional photos and video?
Yes, and we shoot it. We come to site, film you, and use it in your campaigns.
Most builders are sitting on a genuine asset and don’t realise it — completed projects, and a director who can explain how they build. Homeowners choosing a builder are making a decision they can’t reverse, with a company they’ve never worked with, spending more than they’ve ever spent. Seeing the person who’ll be running their build talk about budget, timelines and how variations get handled does more to move that decision than any headline we write. That’s why we don’t outsource it. We know what the campaign needs before we turn up, so the shoot is built around the ads rather than handed to us afterwards and made to fit. A half day on site usually gives us enough for months of content.
Do you only work with builders?
Yes.
Custom homes, renovations, kitchens and bathrooms, decks and patios, knockdown rebuilds. It’s the only industry we work in, which is why we know what your enquiries should cost and what a good one looks like before you quote it.
The question every builder asks us first
How much should a builder your size be spending on marketing?
We’ll send you the spreadsheet we use to work it out. Enter your turnover, project value and target growth, and it gives you a monthly figure and what it should return.
