With the right strategy for your construction business you could have a healthy pipeline filled with quality prospects ready for your sales team to sell your services to.

The key to understanding what the best advertising platform you should be using to attract these leads is to understand where your prospects are spending most of their time.

Is your service one that people are actively searching for? Ensure you are positioned for those searches on Google.

Are your customers looking for new build inspiration on Instagram and Pinterest? Ensure you have engaging adverts stopping their scroll.

Is your service a high ticket item that takes time to nurture them through the sales journey? Support your sales team with an email sequence that handles customer objections and delivers your portfolio to their inbox.

To determine how much you should spend on marketing your construction business there are a few factors to consider:
1. Your target audience. Is it national or local.
2. The number of platforms you want to advertise on.

The CMO Survey suggests that businesses in the Mining and Construction industry should be spending 6.5% of their annual revenue towards marketing. If you are looking to grow more aggressively you should look to increase this percentage accordingly.

There’s no definitive answer. We’re finding that it takes 9-12 months to see genuine results, but it can take longer for competitive industries.

The time it takes to see results with SEO depends on:

Your SEO budget 👉 More budget = more work being done = faster results.

Your strategy 👉 Some SEO techniques have more impact than others. That comes down to the expertise of the person doing your SEO, and how well they understand your business.

Turnaround time on feedback 👉 If you’re working with an agency then we can only move as fast as you do. The sooner you provide feedback on our strategies, the sooner we can implement changes to your website.

Your current visibility and SEO history 👉 SEO takes extra time if we’re starting from the ground up. It takes even longer when someone else has been doing bad SEO.

Competitiveness in your industry 👉 This is a big one. If you’re up against dozens of businesses all vying for the same #1 spot, it’s going to take more time (and budget) to get ahead.

If you ask me, the fact that it’s taking more time to see results from SEO is actually a good thing.

It shows that Google is focusing on things that actually make a website useful. Years ago it was fairly simple to game the system with technical tricks and garbage content. That’s changing fast.

At the end of the day Google is forcing brands to provide better UX and more useful content, which is good for customers, and that’s ultimately good for our clients too!