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SEO Toowoomba

Search Engine Optimisation (SEO) is the best tool for making sure your business shows up when customers are searching! Our SEO Toowoomba agency designs tailored strategies to reach your audience and outrank the competition.

SEMRUSH Partners

Certified since 2016
60+ 5 Star Reviews

How our Toowoomba SEO works • How our Toowoomba SEO works

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It’s still SEO, just a little bit different.

SEO Strategies Tailored to your Goals

We’re serious about growing together. Our partnership delivers results that make a real impact on your business goals and your bottom line.

Frequent & Transparent Comms

Monthly reports that provide real insight into the performance, not just a bunch of numbers and regular check-ins mean that our SEO experts are always just a phone call or email away.

Direct Access to Specialists

Our clients have direct access to the SEO specialists who are implementing your customised strategy with no middle-men, account managers or off-shoring. Ever.

We’re Specialists, not Generalists.

We use hard data and years of experience in SEO to design strategies that help your business outrank its competitors. Our approach delivers impactful results you won’t find anywhere else.

“I would highly recommend them to trade-based businesses looking to grow through digital marketing.”

Pete, Owner of Pete’s Pest Control

Gordon does Toowoomba SEO that’s designed to grow your business and help you reach Google’s #1 position.

  • SEO
  • Social Media Advertising

McCarthy Homes

McCarthy Homes is a custom home builder based in South East Queensland. They specialise in luxury homes tailored to their clients’ lifestyle and needs.

Over the past 20 years in business, McCarthy has earned a reputation for attention to detail that has made them Brisbane’s go-to builder for custom homes.

51

keywords in position #1

324%

Increase in organic traffic

60%

Increase in monthly leads

Read Study
  • SEO

Kings Patent & Trade Marks Attorneys

Kings Patent & Trade Marks Attorneys (also known as Kings) is an intellectual property firm based in Brisbane. They help businesses, creatives and innovators to protect their intellectual property in countries all over the world.

Kings offer specialty services in mechanical engineering, life sciences, software and ICT, and mining technologies, setting them apart in the industry.

144%

increase in online enquiries

103%

increase in organic traffic

11x

position #1 keywords on Google

Read Study
  • Google Advertising
  • SEO

KS Mobile Diesel Service

Kel Stanton’s Mobile Diesel Service provides repairs and maintenance for diesel vehicles and equipment in Brisbane.

They specialise in mobile diesel servicing for fleets. Kel Stantan and his team have been in business since 2008, offering reliable services that keep Brisbane’s trucks moving.

325%

Increase in organic traffic

46%

Increase in organic website leads

25

Keywords on page 1 of Google

Read Study
  • Google Advertising
  • SEO

Dawson Electric

Dawson Electric is a family owned and operated electrician that works throughout Brisbane. They provide both residential and commercial electrical services.

The Dawson Electric team prides themselves on quality workmanship, honest advice and an on-time guarantee. As one of our oldest clients, Gordon Digital has always had a close relationship with Dawson Electric.
While new competition was putting pressure on the business, the work we’d done in previous years put Dawson Electric in a good position to claim #1 for “electrician brisbane”

3.2x

annual revenue

152%

increase in YOY leads

24%

reduced Google Ads cost per lead

Read Study
  • Google Advertising
  • SEO

Quicksand Supplies

Quicksand Supplies specialises in products for the cleaning and maintenance of timber flooring. They provide expert advice and quality products that help DIYers achieve the perfect result.

Quicksand Supplies is an ecommerce shop that services all of Australia, offering trade-quality products from European manufacturers.

37%

increase in monthly sales revenue

15.69

Blended ROAS

11%

increase in AOV

Read Study

Our Approach to Toowoomba SEO • Our Approach to Toowoomba SEO

SEO is the best way to ensure customers can find your Toowoomba business when they’re searching online.

1.
Set goals

We begin by setting goals and organic growth KPI’s. Our SEO specialists want to understand everything about your business, customers and what you’re trying to achieve.


2.
Website audit

Our tailored SEO strategies start with a website audit. Doing an audit allows us to see how you’re currently performing, the challenges you’re facing, and how we can grow your brand.


3.
Creating a Strategy

The Gordon team designs SEO strategies that are tied to your business goals. If you need leads, conversions, website traffic and bottom line revenue, we’ll make sure you’re getting results.


4.
Website Optimisation

We handle every aspect of website optimisation. Our specialists manage technical SEO, content writing, link building and user experience to help your website reach position #1.


5.
Monthly Reporting

Your SEO strategy comes with monthly reporting. Our Toowoomba SEO specialists will check in to discuss the results and maximise the impact we’re having on your business.


Very knowledgeable and helpful team. Our website is in great hands. Thanks Sarah and Shanu!
Since Gordon Digital took over our SEO, we've seen a massive increase in website traffic and, more importantly, a huge surge in bookings. We've never been this booked up with jobs, and we can't thank Gordon Digital enough!Special mention to Sarah, who has been an absolute rockstar! She's always available to answer our questions and provide guidance. We feel like we're in safe hands with Gordon Digital.If you're looking for an SEO company that truly delivers, look no further than Gordon Digital. We can't recommend them highly enough!
Gordon Digital has been a game-changer for our online timber flooring supplies shop! Since they took over our SEO and Google Ads campaigns, we've seen a significant increase in website traffic and sales. Their expertise and attention to detail have helped us outrank our competitors and reach new customers. We can't recommend Gordon Digital enough - 5 stars isn't enough, we'd give them 10 stars if we could!
Gordon Digital has delivered outstanding results for our business with their tailored marketing strategies and our monthly strategy meetings. Their data-driven approach and creative solutions have significantly improved our engagement and conversion rates. The team's responsiveness and collaborative spirit have made the partnership exceptional, and their commitment to continuous improvement is evident. I would highly recommend Gordon Digital for anyone looking to elevate their marketing efforts.
We've just started working with Gordon Digital as a customer and have been very impressed with their service and level of detail. Many thanks to the Gordon Digital team!
Gordon Digital has managed our Meta advertising for the past 3 years. We have worked with a range of great ad managers over that time including Kristie, Roxy and Tynan. Thank you to all for their continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.
Thank you to Gordon Digital for taking care of my online presence for my electrical trade business.They have looked after everything from Google ads and SEO strategy campaigns through to completely designing and creating my website.Without the help of Sarah, my phone wouldn’t be ringing nearly as much as it does.I look forward to growing my business further with the help of Gordon Digital.
I am definitely glad I made the phone call to Gordon Digital. Our business relies on phone calls and web traffic to gain new customers. Since moving over early march our new customer base has grown on average 2 to 5 customers per day. Beth was very detailed in her research into our industry and ensured the campaign for Super Skips had a competitive edge. Our return on investment has been substantial. I highly recommend Gordon Digital for Google Ads Campaigns. Local business is key.
Jess and the team at Gordon Digital well exceeded our expectations. From the initial consultation to the final product. Their service, communication, and quality finished product were exactly what we needed. Couldn't recommend them highly enough.
Matt and his team at Gordon Digital have so been to great to deal with. Proactive, friendly and professional - the reach they've achieved for our business has been phenomenal in the short time we've worked with them and we always recommend GD to people looking for help in this space.
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Our Services • Our Services

Connecting with customers online doesn’t have to be a challenge. The internet is full of opportunities for your business, and a good SEO strategy can help you make the most of them. The right SEO strategy will make sure you’re visible and that you’re ready to connect with new customers, whenever and wherever they’re searching.

Technical SEO

We’re experts in technical SEO, so we handle onpage optimisation, indexing, site speed and all the details.


SEO Copywriting

Our team includes SEO copywriters who create quality content that helps connect with your audience.


Toowoomba Local SEO

A local SEO strategy is the best way to reach customers who live in Toowoomba and the local region.


Link Building

We offer dedicated link building strategies that improve rankings and boost your website authority.


Generative AI

Generative AI is changing the way we work. We’re investing in new tech to help your budget go further.


Frequently Asked Questions

Can’t find the answer you’re looking for? Reach out to our seo specialist team.

Why SEO is important for Toowoomba businesses?

Local search is now a huge business! More than 48% of the searches that come through Google have local intent. That means people are searching for businesses, products and services that are right around the corner, and SEO is how you reach those customers.

If you want to connect with more customers then it’s time to work with a local SEO agency. A good SEO agency knows all the tips and tricks. They’ll be able to optimise your website and make sure it shows up at the top of Google’s search results. And that’s no small thing! Showing up higher on Google means lots more visitors to your website, and you can turn those people into real customers.

SEO is one of the best digital marketing tools available. If you’re looking to find new customers, grow your brand and kick some goals, SEO can help you get there. The best part is that SEO is perfect for small, medium and local Toowoomba businesses! Whether you’re a tradie or a multinational corporation, SEO is the best way to get your business in front of the customers you’re trying to reach.

How much should I budget for SEO?

Small and medium businesses in Toowoomba can expect to pay between $1,000 to $5,000 per month for SEO services. A bigger brand should budget more like $5,000 to $20,000 per month. That sounds like a lot, but the cost of SEO services varies widely. There’s no one-size-fits-all answer, so the actual amount you should budget depends on what you need.
If you’re looking at those numbers and thinking that SEO is a serious investment then you’d be right. But SEO consistently pays off! For businesses that want to grow and reach new customers, SEO is one of the most effective tools on the market. A good SEO strategy can boost your website to the top of search engines like Google and Bing. It will take some time, but once you’re there you’ll be able to attract enough customers to kick any goals you have in mind.
The amount you pay for Toowoomba SEO services is based on how much time your agency spends working on your website. Each month your agency will do things like copywriting, on-page optimisation, building backlinks and more. That means there’s no simple answer to how much you should budget for SEO. If you want a more concrete idea you’ll need to ring around and ask your SEO agency for a quote.

Should I do SEO over a Google Ads campaign?

If you’re getting started with digital marketing then we usually recommend doing both SEO and Google Ads. They’re very different tools, but they work together to help you reach customers and grow your business.
Google Ads is a great option for businesses of every size. It’s a paid strategy, which means you pay a small fee each time someone clicks on your ad. The biggest benefit is that you’ll see instant results! Your ads start running as soon as your campaign goes live. People can then click on the ads and you can turn those clicks into customers.
Where Google Ads offers short-term results, SEO is focused on the long-term. Instead of paying to run ads, your SEO agency will optimise your website so that it shows up higher in Google’s search rankings. You can also attract way more customers with SEO than with ads, and you don’t have to pay for every site visitor! The only downside is that SEO can take a few months to show results. That’s why we like to run SEO and Google Ads together to grow your brand today, tomorrow and in the future.

How do I find a good SEO expert?

You’re going to spend a lot of time working with your SEO agency. So it’s important to pick a team that understands your business! There’s no simple way to pick the right SEO experts. Your goals are unique, so it’s up to you to find a company that offers the performance you’re after.
There’s lots of variation between SEO agencies. We all work differently, and some agencies specialise in certain areas that can make a big difference to your results. When hunting for an SEO agency make sure you keep an eye out for:
  • A team that understands your business and goals
  • How their contracts are structured
  • Case studies that show off their past results
  • A team that gets along with your staff
  • SEO strategies that take a long-term approach to growing your business and hitting your goals
  • How the agency measures success and whether those results matter to your bottom line

    Make sure you do your research before choosing an SEO agency. Shortlist the best candidates and get in touch with them. A simple conversation should give you a better idea of whether their team is a good fit with your business. Remember, SEO is a big investment that can set you up for serious success, so make sure you’re thrilled with your choice!
  • What does an SEO Toowoomba expert do?

    SEO Toowoomba agencies specialise in optimising your website so it shows up higher on search engines like Google and Bing. This is done using a variety of techniques that help search engines (and your customers!) understand your site better.
    Search Engine Optimisation (SEO) isn’t just one tool. It’s a whole discipline that’s centred around improving the way your website works. These days search engines are run by AI-powered robots. If you want to show up higher in the search rankings, you need to make sure the robots can understand your website easily.
    It sounds simple enough, but good SEO takes serious effort. An SEO Toowoomba expert will use a huge range of tools. That includes things like content writing, code optimisation, User Experience (UX) improvements and backlink building. These things improve the way your website works and make it easier for AI robots to understand. With enough time, an SEO expert can get you to the top of Google where you’ll be able to connect with the customers you’ve been searching for!

    How often should SEO be done?

    SEO is an ongoing process. It should be done continuously for the life of your business. Professional SEO agencies will spend time working on your website every month. Consistent effort keeps you ahead of the competition and on top of Google’s search rankings!
    SEO isn’t a one-and-done kind of service. If you want to grow your business then you need to show up at the top of search engines like Google. But that’s tricky, because Google is always changing, and your SEO strategy needs to keep up. If you aren’t doing SEO continuously then you risk losing your progress, and your competitors will easily be able to overtake you.
    Professional SEO agencies work on your website consistently. Each week they’ll spend time optimising your code, building backlinks, improving how the site works and writing engaging content. These little tweaks have a snowball effect. The longer you keep at it, the more effective your SEO strategy is, and the higher you’ll show up in Google’s search results! If you keep at it for long enough you’ll eventually have a website that sits on the coveted #1 spot and attracts a steady stream of customers.

    Will SEO exist in 5 years?

    Yes! It’s true that the internet is evolving, but all the evidence says SEO will continue to exist for the foreseeable future. In 5 years the SEO landscape will look very different. But that has always been true. SEO morphed over the past 5-10 years, so it’s not surprising that it will continue to change.
    Want to know why we think SEO will be around in 5 years? It’s because the internet is always growing! Getting around the internet would be almost impossible without some sort of search engine. Even if search engines work totally differently in 5 years, people will still rely on them to find the businesses, products and services they’re searching for.
    The biggest changes to SEO are coming from things like AI and voice search. This new tech is already having an impact, but it’s also presenting heaps of new opportunities. That’s why SEO is such an important investment. The SEO you do now will continue delivering results even as the landscape changes, so you’ll be able to stay ahead of the competition and grow your business.

    How long does it take for SEO to work?

    It takes about 4-6 months to start seeing results from your SEO strategy. Your early results will be relatively small, and they might not have a huge impact on your business. That’s especially true if you work in an industry where your competitors are also investing in SEO. But SEO has a snowball effect, and the longer you do it the higher you’ll show up in the search rankings.
    4-6 months might seem like a long time to wait, but remember that SEO is a long-term investment! SEO works best when it’s performed continuously for years. When it comes to climbing through the search rankings there’s no replacement for consistent effort over long periods of time. The longer you keep at it, the more chances you have to build authority in the eyes of Google.
    The amount of time it takes to see big results from your SEO campaign depends on your business. Your customers, products, services and competitors all have an impact. In some cases you could see a huge increase in business during the first few months. Other times, it could take up to a year to make a real difference. The only way to tell how long it will take for SEO to show results is to have a chat with a professional. They’ll be able to assess your business and give you a rough idea of how long the process will take!

    How does Gordon Digital differ from other SEO agencies in Towoomba?

    Every business is a little different. No two brands share the exact same goals, and your SEO strategy has to reflect that. Designing high performing SEO strategies can be tricky. For us, the most important part of the process is building a partnership between your business and our team. When creating your SEO campaign we’ll take the time to learn about your business, customers, industry, products and goals. The more we know, the easier it is to create an SEO strategy that’s perfect for you.
    Once we’ve sorted out the gritty details we get onto the real work. We use a mix of white hat SEO tools to boost your Google rankings and help you reach more customers than ever! Along the way we’ll overhaul your online presence with a mix of website optimisation, speed boosts, link building and content writing. These things take time, but they help us make sure you’re visible in all the right places.
    And don’t stress if things start to get complex! Our SEO specialists are never far away if you have questions or want to talk strategy. Your success is our success, so we’re happy to help you make the most of every opportunity.

    Let’s Work Together

    It’s digital marketing done different. Book a tailored strategy session to see how we can help you kick your business goals.

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