Small business website design

6 Key Components of a Great Small Business Website

We all know businesses need a website to be found online. In fact, 62% of customers won’t consider a small business if they can’t find it online! So, you’re probably all across this, perhaps even with a flash, freshly designed website? But here’s what we want to know: how well is your website serving your …

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What Are Google Ads

Google Ads Fundamentals: What Are Google Ads and How Do They Work?

With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …

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Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads

One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. What this means is that we need to be creative with small budgets to find ways to turn $1 spend into …

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why google adwords

Why AdWords: 5 Reasons Your Business Should Use Google AdWords  

Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …

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2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

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online marketing ideas 2018 drive conversions

3 Online Marketing Ideas to Implement This Year

Studies show Ecommerce is trending upward. Big Commerce reported 67% of Millennials and 56% of Gen X prefer to shop online rather than at a store. Both demographics also spend 50% more time shopping online each week (six hours) compared to Baby Boomers and Seniors (four hours). However, the older demographics are active online too. …

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