One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. What this means is that we need to be creative with small budgets to find ways to turn $1 spend into …
Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads Read More »
Christmas is the time of year that every e-commerce and retail business should be more aggressive with their marketing plan to reach their audience and capture their attention. As a business owner, your digital marketing strategy should be methodically planned in order to achieve success and growth year on year. We as marketers can tell …
Can You Pass the E-commerce Sales at Christmas Test? Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. While there are many highly technical elements of SEO, most on-page techniques can be managed by the everyday user. Here are just a few simple tools you can start …
Are you among the many small business owners still not leveraging Google AdWords to boost your SEO efforts? If you are, read on to see why Google AdWords should be a crucial element in your SEO strategy.Google, the most popular search engine in the world, shows listings of websites when someone searches for something on …
Navigating the slow season as a small business owner can be tough. If you’re struggling to keep your head afloat or simply need to realign your focus, make sure you think about these three factors: Be Patient & Overcome Fear Starting a small business could be compared to entering the stock market; there is an …
There are many good reasons to undergo a rebrand, and the off-season is the perfect time to get analytical about your current branding. If you’re thinking about a rebrand, first ask yourself these questions: 1. Does your brand tell a story about you? Customers seek personal connections with brands. Think about how you are engaging …
The slow season is the perfect time to start preparing for the rest of the year. Keep up the momentum you’ve been building in the Christmas period with these tactics: Database Growth While you’re not pushing specific products or offers, now is the ideal time to undertake some database growth tactics. Your EDM can be …
January and February feel like the slow ‘power on’ for the year. Everyone is gradually getting back into the swing of things and trying to pay off their newly obtained credit debt from Christmas and New Year celebrations. So, if you’re finding sales and leads are stalling, here’s a few tactics to try out over …
Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …
Why AdWords: 5 Reasons Your Business Should Use Google AdWords Read More »
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …
2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan Read More »
