Google loves good content, and that is creating new career opportunities for those who love writing. If you get excited about deep-diving into new topics, researching, editing and writing, then working as a content manager may be for you! If you’re asking yourself what the heck a content manager is, don’t stress. Not many people …

Career Spotlight: How to Become a Content Manager – a Day in the Life of Nelli Read More »

SEO is an industry that is not just growing, it’s thriving. Don’t just take it from us – research has found that 53% of all trackable website traffic is from organic search. The SEO industry always evolving with every algorithm update, technology trend and new search behaviour.So, how do you enter this field that’s going …

Career Spotlight: How to Become an SEO Strategist – a Day in the Life of Tyla Read More »

In May 2020, a new Google algorithm update was announced: the page experience update. Any time a Google algorithm update is announced, it shakes up the SEO world – as ranking metrics shift, so do hard-earned website rankings.Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and …

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Keyword research is one of the most important steps when laying the foundations of your SEO campaign. In fact, keywords can make or break your campaign, because they influence the type of traffic you’ll get from SEO. The end goal of SEO is to bring your business more leads or sales, which is why you …

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If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches …

What Is a Long-Tail Keyword in SEO? Read More »