So, what on earth is this SEO that every Digital Marketer in your orbit keeps making a fuss about?! This is a question we hear often, which speaks to the fact that many small business owners struggle to keep up with the flood of changes that the digital era is bringing about. The smart phone …
What is SEO and How Does It Work? The Right Way To Get Rankings Read More »
With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …
Google Ads Fundamentals: What Are Google Ads and How Do They Work? Read More »
One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. What this means is that we need to be creative with small budgets to find ways to turn $1 spend into …
Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. While there are many highly technical elements of SEO, most on-page techniques can be managed by the everyday user. Here are just a few simple tools you can start …
Are you among the many small business owners still not leveraging Google AdWords to boost your SEO efforts? If you are, read on to see why Google AdWords should be a crucial element in your SEO strategy.Google, the most popular search engine in the world, shows listings of websites when someone searches for something on …
Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …
Why AdWords: 5 Reasons Your Business Should Use Google AdWords Read More »
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …
2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan Read More »
It’s almost mid-January… where does the time go!? Our main goal this month at Gordon Digital is to get on top of the new year. Laser focused goals and a few adjustments to the way you manage your workflow and workzone will get your business in shape to tackle a massive year. It’s all about …
Studies show Ecommerce is trending upward. Big Commerce reported 67% of Millennials and 56% of Gen X prefer to shop online rather than at a store. Both demographics also spend 50% more time shopping online each week (six hours) compared to Baby Boomers and Seniors (four hours). However, the older demographics are active online too. …
Now you have your short-term goals sorted (thanks to part one of our example marketing goals series) it’s time to look at the long-term picture. Here are a few suggestions for what you should be keeping an active focus on, well into the future of your business. Example Marketing Goals: Long-Term Brand Recognition This should be …
