There has been a lot of news lately about the changes that are happening at Facebook. From the tracking Armageddon that is hurtling down upon advertisers with the release of iOS 14.4 (read more here https://smartmarketer.com/best-practices-for-campaign-structuring-in-2021/) from Apple to the removal of “news” from Facebook in Australia. We have seen “big blue” make, and face …
Every business needs a website. Nope, a Facebook page or a directory listing won’t do it! Luckily these days it’s easy and affordable to build one with one of the various CSM’s (Content Management Systems) available. However, for businesses looking to compete online, it’s essential to have a website that is technically foolproof, easy to navigate, …
Career Spotlight: How to Become a Web Designer – a Day in the Life of Rhianna Read More »
SEO is an industry that is not just growing, it’s thriving. Don’t just take it from us – research has found that 53% of all trackable website traffic is from organic search. The SEO industry always evolving with every algorithm update, technology trend and new search behaviour.So, how do you enter this field that’s going …
Career Spotlight: How to Become an SEO Strategist – a Day in the Life of Tyla Read More »
PPC, pay-per-click, SEM, Google Ads, Facebook Ads… you’ve probably heard a few of these words thrown around on the interwebs, especially if digital marketing and business strategies are on your radar. Paid media is on the up and we don’t see this trend coming to an end anytime soon. So, how to enter this booming …
Career Spotlight: How to Become a Paid Ads Specialist – Day in the Life of Ngawai Read More »
In May 2020, a new Google algorithm update was announced: the page experience update. Any time a Google algorithm update is announced, it shakes up the SEO world – as ranking metrics shift, so do hard-earned website rankings.Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and …
What Is the Page Experience Google Algorithm Update? Read More »
“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases …
Keyword research is one of the most important steps when laying the foundations of your SEO campaign. In fact, keywords can make or break your campaign, because they influence the type of traffic you’ll get from SEO. The end goal of SEO is to bring your business more leads or sales, which is why you …
You may wonder what are the best social media platforms for business? There’s no doubt that it’s a necessity to use social media marketing for your small business. It can help create brand awareness, increase sales and leads, as well as engage your customers. However, it can be confusing to know which platforms you should dedicate …
What are the best social media platforms for business? Read More »
Imagine this… you’ve been pondering buying a new pair of jeans for this winter season and finally decide it’s time to make the deal. At the shops you visit two stores; one is disorganized, clothes have fallen off the shelves or hangers, you’re not greeted by staff and overall, the atmosphere is underwhelming and uncomfortable. …
If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches …
