So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …
We all know businesses need a website to be found online. In fact, 62% of customers won’t consider a small business if they can’t find it online! So, you’re probably all across this, perhaps even with a flash, freshly designed website? But here’s what we want to know: how well is your website serving your …
6 Key Components of a Great Small Business Website Read More »
So, what on earth is this SEO that every Digital Marketer in your orbit keeps making a fuss about?! This is a question we hear often, which speaks to the fact that many small business owners struggle to keep up with the flood of changes that the digital era is bringing about. The smart phone …
What is SEO and How Does It Work? The Right Way to Get Rankings Read More »
With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …
Google Ads Fundamentals: What Are Google Ads and How Do They Work? Read More »
One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. This means that we need to be creative with small budgets to find ways to turn $1 spend into $2 in …
Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. In this post, we’re going to provide you with 7 free and easy-to-use SEO tools.We understand professional SEO management is a big investment for many businesses. Yet, getting your …
“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google …
Do Google Ads Help SEO? 4 Ways Ads Improve Rankings Read More »
Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …
Why AdWords: 5 Reasons Your Business Should Use Google AdWords Read More »
We’re nearly at the start of a new decade… where does the time go!? Here at Gordon Digital, we’ve set ourselves some ambitious business goals for 2020. Do you also want to grow your small business in the coming year? With laser-focused goals and a few adjustments to the way you manage your workflow, your …
Grow Your Small Business: Updated 2020 Checklist Read More »
Studies show Ecommerce is trending upward. Big Commerce reported 67% of Millennials and 56% of Gen X prefer to shop online rather than at a store. Both demographics also spend 50% more time shopping online each week (six hours) compared to Baby Boomers and Seniors (four hours). However, the older demographics are active online too. …
