How to close a lead from Google

Small Biz Banter: How to Close a Lead from Google, with Dawson Electric’s Kristine Dawson

So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …

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What Are Google Ads

Google Ads Fundamentals: What Are Google Ads and How Do They Work?

With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …

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Behind the Scenes: How we made our client $132 for every $1 spent on Google Ads

One of the biggest obstacles we face here at the Gordon Digital studio when a client approaches us needing help with their Google Ads campaigns is a lack of budget to spend with Google. This means that we need to be creative with small budgets to find ways to turn $1 spend into $2 in …

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why google adwords

Why AdWords: 5 Reasons Your Business Should Use Google AdWords  

Did you know we’re a Google Partner Agency? Even though we spread the net wide, offering services for SEO, Content Marketing and Web Design, Google AdWords is our speciality. It’s our star pupil, or favourite child (don’t tell the others); which is why this year we’ve decided to hone in on Google AdWords Management as …

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