If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches …
The average person spends 6 hours and 42 minutes online each day. That speaks volumes on how important it is for businesses to show up online through digital marketing. But what is digital marketing? Arguably the most important form of marketing of our time.What is meant by digital marketing?Digital marketing stands for all marketing activities …
When starting out, many small businesses turn towards social media for their marketing. How important is social media in marketing your business, though? Depending on what you do, there’s a chance it shouldn’t be the focus of your marketing efforts. Controversial, we know!So, how important is social media in marketing, really?In an increasingly competitive business …
Ranking on search engines is a great way to drive traffic to your website, resulting in more leads and sales. So, you’re probably here because you’re wondering how to check the rankings of a website? Good question, you! It’s fundamental to know where you’re starting at to be able to measure success. In this article, …
What is the one thing every business has in common? Easy: the never-ending struggle to generate business leads. We can throw around all that marketing lingo about impressions and brand awareness, but at the end of the day, the goal of your marketing is probably to generate more quality leads. And we know this because …
SEOs around the world hold their breaths each time Google rolls out an algorithm update. Yet, the May 2020 Core Update was particularly ground-shaking. And not in the least because it got rolled out right in the middle of the Covid-19 pandemic! Now that Google has officially finished rolling it out around the world, the …
Google May 2020 Core Update – What You Need to Know Read More »
Link building has to be one of the most confusing and highly debated areas of SEO. Even many SEO professionals find it to be the most challenging part of their job. However, don’t worry – it’s actually not as complicated as it may first seem. The focus of link building has changed over the years, …
Online shopping is here to stay. It was already on a steady upward trend, and the social distancing measures put in place in 2020 have further sped up the move online. So, whether you have only just started your e-commerce business, or your business has been around for a while, you’re probably here because you’re …
So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …
We all know businesses need a website to be found online. In fact, 62% of customers won’t consider a small business if they can’t find it online! So, you’re probably all across this, perhaps even with a flash, freshly designed website? But here’s what we want to know: how well is your website serving your …
6 Key Components of a Great Small Business Website Read More »
