We might be biased, but digital marketing is the strongest way to build a bold and booming business in 2021. Combine a global pandemic with the rise of TikTok and a demand for authentic content, and you’ve got a quickly changing marketing landscape in your blender. If you want your small business to break through …
Did you know that it only takes seven seconds to make a first impression of another person? Now, think of your website like the face of your small business. Do you want your customers’ first encounter with your company to be with a welcoming, professional and easy-to-use website or a series of clunky, slow and …
Welcome to the first monthly installment of the GD monthly wrap up, an open invitation for you – our amazing clients – to discover everything that’s been going on in the GD office in July. As a team of digital marketers, we’ve got a knack for keeping up with the latest virtual trends, Google news …
Google are constantly improving their algorithm in order to best serve the user. Over the last 10 years, Google has had several major updates that have contributed to the ever-changing industry that is SEO. Here is a look at some of the more important updates of the last decade, how they have impacted SEO and …
The Last 10 Years of Google Algorithm Updates: What has changed? Read More »
There has been a lot of news lately about the changes that are happening at Facebook. From the tracking Armageddon that is hurtling down upon advertisers with the release of iOS 14.4 (read more here https://smartmarketer.com/best-practices-for-campaign-structuring-in-2021/) from Apple to the removal of “news” from Facebook in Australia. We have seen “big blue” make, and face …
Facebook Is In Trouble! | It’s time to diversify your marketing efforts. Read More »
Every business needs a website. Nope, a Facebook page or a directory listing won’t do it! Luckily these days it’s easy and affordable to build one with one of the various CMS’s (Content Management Systems) available. However, for businesses looking to compete online, it’s essential to have a website that is technically foolproof, easy to navigate, …
Career Spotlight: How to Become a Web Designer – a Day in the Life of Rhianna Read More »
SEO is an industry that is not just growing, it’s thriving. Don’t just take it from us – research has found that 53% of all trackable website traffic is from organic search. The SEO industry always evolving with every algorithm update, technology trend and new search behaviour.So, how do you enter this field that’s going from …
Career Spotlight: How to Become an SEO Strategist – a Day in the Life of Tyla Read More »
PPC, pay-per-click, SEM, Google Ads, Facebook Ads… you’ve probably heard a few of these words thrown around on the interwebs, especially if digital marketing and business strategies are on your radar. Paid media is on the up and we don’t see this trend coming to an end anytime soon. So, how to enter this booming …
Career Spotlight: How to Become a Paid Ads Specialist – Day in the Life of Ngawai Read More »
In May 2020, a new Google algorithm update was announced: the page experience update. Any time a Google algorithm update is announced, it shakes up the SEO world – as ranking metrics shift, so do hard-earned website rankings.Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and …
What Is the Page Experience Google Algorithm Update? Read More »
“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases …
