What is Digital Marketing?
Digital marketing is the umbrella term we use to describe all marketing activities (e.g., email, social media, SEO) carried out through digital devices (e.g., laptops, tablets, and mobile phones).
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Knowledge Centre
Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow
Authors
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Elliot Thorne SEO Copywriter -
Gareth Duddington Senior Paid Ads Specialist -
Matt Bassos SEO Account Director -
Phoebe Dolan Senior Paid Ads Specialist -
Sarah Halliday SEO Specialist -
Shanu Kumari Paid Ads Specialist -
Tom Stefanou SEO Specialist
External Links and SEO
This article explains how external links improve SEO by boosting website authority and rankings. Discover the benefits of linking to quality sources, building trust with search engines, and enhancing user experience through effective external link strategies to maximise your site’s overall performance.
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Best Practices for Setting Up Instant Forms on Meta
Meta’s Instant Forms, formerly known as Facebook Lead Ads, are a powerful tool for generating leads, building email lists or gathering customer insights from social media campaigns. Instant Forms have a user-friendly design and seamless functionality that allows you to collect user information directly on the platform.
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Mastering Google Search Console
Google Search Console is your ultimate tool for managing your website’s search visibility. From tracking performance and fixing technical issues to optimising user experience, this guide breaks down how to use GSC effectively to boost your site’s rankings and keep it technically sound.
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The Do’s and Dont’s for the Best Meta Creative Strategy
Creative assets are the cornerstone of every Meta Ads strategy. Using stunning images, videos and other visuals is the best way to attract attention from potential customers.
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Top of funnel branding: leveraging paid ads for enhanced brand awareness
Top-of-funnel branding is key to building trust and credibility with your audience. While paid ads drive quick results, long-term success lies in a full-funnel strategy. By expanding audiences and focusing on brand awareness, emerging brands can create opportunities for growth and lead generation, setting the foundation for sustained success.
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