Our team of digital marketing specialists have curated a bank of SEO, Google Ads ands Social Media Ads resources including articles, how to guides, videos and more to help your business grow.
SEO
There’s lots of little details to learn when it comes to meta tags. Right now, all you need to know is that they can have a big impact on your SEO strategy.
While meta tags might seem like a minor detail, things like page titles have a huge influence over potential keyword rankings. Similarly, things like the robots meta tag are used to control search engine crawlability, and they can prevent your website from being found at all.
Published on March 20, 2024
Google Ads
Understanding the Google Ads auction system is crucial to maximising your marketing budget. Mastering the auction process can significantly improve the success of your advertising campaigns, reduce the amount of money you’re spending, and deliver the sales and leads your business wants.
Published on March 7, 2024
SEO
It’s now possible to find any information you want online. You just have to sort through billions of web pages to get it.
When the information you want is buried under millions of other pages, locating the right website can be a challenge. That’s why we rely on search engines.
Over 90% of online experiences now begin with a search engine. Search engines allow us to use simple queries to sift through millions of results and find the right results instantly.
This creates a fantastic opportunity for businesses that want to increase their visibility online.
Published on February 29, 2024
Digital Marketing, SEO
Understanding consumer behaviour is the key to digital marketing.
Whether you are building a website, running Google Ads or creating SEO content, it’s your job to know how customers think and act.
That’s easy to say, but it can be difficult to do. Consumer behaviour is always changing. Worse, the digital marketing landscape evolves quickly, and previously successful strategies can become outdated.
The only way to avoid this issue is to stay ahead of the curve.
Published on February 28, 2024
Google Ads
Google Ads is one of the best ways to connect with your target audience and maximise the reach of your ads. That’s because Google Ads can be placed on millions of websites from all over the world.
Google does this usings its extensive Search Partner and Display networks.
The Search Partner and Display networks are an initiative where third-party websites sell advertising space to Google.
Published on February 28, 2024
Google Ads
Google now handles about 8.5 billion searches per day. That’s millions of people who are turning to Google to help find the information we need. This presents a key opportunity for businesses. Your customers are online, and they’re using Google to search for brands, products and services just like yours.
Published on February 15, 2024
Digital Marketing
Every business needs a steady flow of new customers. But where do those customers come from? How do you guide them from clicking on an ad to actually making a purchase? How do you turn a one-off purchase into repeat business? The answer lies in digital marketing funnels.
Published on February 14, 2024
Google Ads
We live in a world that’s permanently connected. Average screen time is up to 6 hours and 58 minutes per day. That‘s 6 hours and 58 minutes of looking at work computers, smartphones, tablets and TV’s. So how do you reach them? The answer is paid search marketing!
Published on February 14, 2024
SEO
Google’s main goal is to serve the best search results possible. When Google provides relevant results, customers are more likely to use the search engine, which helps Google make money! But there’s over 50 billion websites in Google’s database, so how does it know which results to show? The answer is the Google Search Algorithm.
Published on February 14, 2024
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