social media agency Brisbane

Social Media that delivers business growth beyond vanity metrics.

We’re a social media agency that’s focused on growing your business, not just your follower count.

Rated 5 stars by 50+ real clients

SME lead generation by social media experts.

Likes and followers are nice, but they don’t pay the bills.

The social media game has been pay-to-play for a long time now. But it’s still one of the best ways to advertise your business, connect with customers and generate new leads.

Gordon Digital designs social media strategies that are backed by more than 20 years’ combined experience. We know what it takes to reach customers, generate leads, grow sales and help your business kick its goals.
Get in touch to see how we design campaigns that deliver real ROI!

Brisbane Team of Trusted SEO Specialists

Get results with Gordon Digital

A consistent and ROI driven lead generation strategy for Churchill Education.  

Our ROI focused approach to the Churchill Education's Facebook Ads strategy saw us in the last 12 months increase their leads by 120% while reducing their cost per lead by 48%. Since partnering with Gordon Digital 3 years ago our strategy has continued to deliver consistent lead generation growth for Churchill Educations sales team. 

"Thank you Gordon Digital for your continual enthusiasm, creativity and proactive approach. It's a pleasure working with you."

Leonie Orton

Marketing Communications Manager


increase in leads


decrease in cost per lead

Churchill Education Social Media Agency Case Study

Trusted by over 100 forward-thinking companies

Benefits of social media advertising.

If you aren’t using social media to reach your customers then you’re missing out. There are now more than 21 million Aussies using social media. That means 81% of the population is online, ready to connect with their favourite brands.
With powerful targeting and affordable campaigns, social media advertising is a fantastic tool that allows businesses to:

  • Target the exact types of customers you’re looking for
  • Reach new customers you wouldn’t find any other way
  • Increase brand awareness and recall in those I-want-to-buy moments
  • Support digital marketing efforts with in-depth analytics and customer data

Our proven approach to social media success

We deliver tailored social media strategies that deliver real results, not just likes. We do that by sticking to a 6-step process.

Meeting & Goal Setting

The work starts as soon as we sit down together.
Social media campaigns are only effective when we tailor them to suit your business, goals and customers. That means we want to know everything we can about your brand.
The more we know, the easier it is to design social media campaigns that drive sales, leads and real results.


Once we know more about your business, we’ll put together a strategy that’s based on your goals.
Our social media specialists create campaigns using keyword research, competitor analysis, advanced audience profiling and decades of experience.
We craft strategies that deliver immediate returns and long-term growth. That means we can set you up for success, now and into the future.


Audience Profiling

Did you know that social media platforms collect more data than Google?
That’s a huge amount of information. To help make sense of it all, we’ll work with you to develop audience profiles that best describe your customers.
Whether you’re targeting one type of customer or dozens of demographics, our strategies can put you in front of the perfect audience.

Campaign Creation

With the details squared away we’ll start building out your campaigns.
We segment campaigns by products, services, audiences and goals. That gives us heaps of flexibility in the way we create campaigns, and it helps us collect all the data we’ll need to boost ROI.
After that, we send the campaign live and the hard work can begin!

Optimisation & Testing

Social media campaigns aren’t a set-and-forget kind of deal.
Whether we’re running paid campaigns, pure organic posts or something in between, we’re always testing and optimising based on real data.
The more data we collect, the more we can refine your ads. That equals better targeting, more audience engagement, and plenty of new leads for your business.

Track & Report

Data, data, data. We love the stuff, and we hope you do too!
As part of your campaign, we’ll keep in touch with regular reports showing the progress we’ve made.
Reporting is a great chance to go through the data together. If you have suggestions, questions or new ideas, we’re always ready to tweak your social campaign until it does exactly what it needs to.

Rated 5 stars by 50+ real clients

Our Social Media Services

Facebook Ads icon | Gordon Digital

Facebook & Instagram Advertising

Facebook and Instagram are some of the world’s biggest and most effective social channels!

Our team are experts in all Meta platforms. We design campaigns with stunning creative, detailed targeting and high performing copy, so we can deliver more than just clicks.

LinkedIn Ads icon | Gordon Digital

LinkedIn Advertising

Ready to connect with professionals and other businesses? LinkedIn is the platform for your campaign.

Our LinkedIn campaigns are tailored to suit the niche market. We know how to grab attention and stand out. That means we can turn your social media campaigns into real results.

Social Media Management Icon | Gordon Digital

Organic Social Media Management

Connect with customers and get involved in the conversation with organic social media management.

It’s not enough to run ads on your favourite social platforms. Your brand also needs an authentic social presence. That’s how you’ll connect with customers and turn your social profiles into gold.

Sitting with a client to discuss business SEO

Social media that cuts through the noise!

The world of social media is getting crowded.

There’s no two ways around it – standing out on social media is harder than ever. Luckily, we’re ahead of the game, so we know what it takes to make your social campaigns shine.

With strategies that blend paid and organic, we can make sure your posts get in front of the right people at the right moments.

Meet our Brisbane-based team of social media experts.

Every one of our social media campaigns is designed here in our local office by a team of real Brisbane experts.

Tynan Reeves

Paid Media Account Director

Beth Machin

Paid Media Account Manager

Isabella Raven

Social Media Coordinator

Why Choose Gordon Digital?

There are lots of reasons to build your social media with Gordon Digital! We’re fun, friendly and 100% local, so you can trust our experts to get your social media off the ground.

We Focus on ROI

It’s social media with an ROI focus. We aren’t just collecting clicks and likes, we’ll make a real impact on your bottom line.

Data Driven Strategy & Creative

Our social media creative and strategies backed by real data, so our team can deliver the best returns possible.

Own Your Social Accounts

It’s your business and your audience, so we make sure you’ve always got control by working in accounts you already own.

Genuine Partnership

Gordon Digital is an extension of your team. Your wins are our wins, and we build genuine partnerships to reflect that.

Dedicated Account Manager

Your campaigns are run by a dedicated account manager who’s always free to talk strategy, tweak targeting or have a chat.

No Lock-In Contracts

Our social campaigns come with no lock-in contracts, giving you the flexibility to stay on top of your marketing budget.

Real testimonials from real people

Leonie Orton

Thank you to Gordon Digital for your continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.

Stephen Maitland 

A big thank you to Jessica, Sarah and the rest of team at Gordon Digital. Since moving from our previous underperforming SEO company, we have found Gordon Digitals communications are strong, they are always open for a chat about our needs, and we are constantly being kept in the loop of what is getting done and what’s coming up next.
Great work.

Kyla Sukker

Our website is seeing increased traffic and overall we are gaining more customers from all over Brisbane. Our current SEO manager, Georgia, is professional, knowledgable and communication is always efficient. Jessica and her team are not only true professionals, but they genuinely care about their clients and their businesses.

Ryan Jackson

After an intro meeting with Gordon Digital and getting an understanding of their approach we engaged them initially for SEO. They have since built out a new website for us and have commenced the SEO services. We find them to provide a great deal of transparency and reporting so we have confidence that our money is well spent.

Lesley Condon

Gordon Digitals systematic approach and regular communications allows us to know exactly where things are at with our marketing strategies at any time. They are not scared to dive into new subject matter and are genuinely interested in getting to know your business, brand and what your goals are. Easy to work with and a great bunch of people! So glad we made the switch!

Steve Webb

Since changing over to Gordon Digital our enquiries and sales have increased beyond our expectations. So much so, that we have had to hire more staff and just recently, move to a larger factory. This has all happened in just 11 months!

Frequently asked questions, answered.

You've got questions and we've got answers! There is so much information available online when it comes to social media advertising and it can be a bit of a complex field navigating fact from fiction, so we wanted to clear up some of the most frequently asked questions we hear from clients.

Which social media platform is the most popular?

We measure the popularity of social media platforms by looking at the number of monthly active users. The most popular platforms are:

  1. Facebook – 2.96 million active users

  2. Youtube – 2.2 billion active users

  3. Instagram – 2 billion active users

  4. TikTok – 1 billion active users

  5. X (Twitter) – 556 million active users

  6. Pinterest – 444 million active users

  7. LinkedIn – 424 million active users

What social media platforms should my business be using?

Your business should be active on the same social media platforms as your customers!
Not every business needs an account on every platform. Keeping up with creating content, posting, responding to customers and analysing results can be time consuming. That means it’s best to focus on the platforms with the highest value to your business.

We also recommend choosing a platform that suits your products, services and branding. If you sell products that look fantastic, a visual platform like Instagram may be best. Or, if you’re focused on B2B clients, LinkedIn will offer the best returns.

Which is better, organic or paid social media?

Similar to SEO and Google Ads, organic and paid social media strategies play very different roles in your marketing. If you want to make the most of your budget then you should combine organic and paid social media.

Organic social media is often less expensive and longer lasting than paid strategies. With an organic strategy, you can build genuine connections with your customers, reach a larger audience and strengthen your brand in the long-term.
On the other hand, paid social media typically provides better short-term returns. With the right paid ads, you can generate website traffic, downloads, leads, online sales and more.

Combining the two strategies allows you to generate short-term returns while building long-term customer relationships.

How often should my business post on social media?

We recommend posting on your social media profiles once per day, but 2-5 times per week is a safe minimum. It’s important to stay active on your social media profiles. The less you post, the less your content will be shown to customers, which makes it difficult to generate leads.

Does Gordon Digital help with creating social media content?

Yes! Quality content is a big deal in the social media world. To make your socials stand out, we create visually appealing, on-brand content such as images and carousels.

Of course, you’re welcome to join in on content creation. Social media marketing works best when we have plenty of high quality, up to date content to work with. So don’t be afraid to get out your camera and start snapping photos of your business, products, employees and customers!

If you can’t provide any of that content then don’t worry. We’ll put together something to suit your brand, or we can arrange to visit your business and capture the imagery we need.

Does social media advertising work for B2B businesses?

Yes! Social media platforms like Facebook and LinkedIn capture huge amounts of user data. That allows us to create strategies that ensure your posts show up in front of B2B customers. Plus, the extra engagement and brand awareness you get from social media is a great way to grow your business.

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Get in touch

Forget those free quotes that don’t say anything about your business goals. We focus on results, which means our team will dig in to figure out where your company is headed.

When you get in touch we'll explore every detail and develop a strategy that gets you where you need to go. Fill out the form to find out how!

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