Social media isn’t new. It’s been around for decades, and businesses have been using it to build their brands and drive sales since the very beginning. The real news is how big social media audiences have gotten over the past few years. We’re all connected to the internet all the time. Take out your phone and you can load up Facebook in just a few taps. It’s so accessible that scrolling social feeds now takes up about one-third of the total time Sydney residents are spending online.
For businesses, social media ads are now a must-have marketing strategy. The customers you want to reach are online, and they’re expecting to find you on platforms they already like to use. There’s good news though: social media advertising remains one of the most cost-effective marketing strategies available. Platforms like Facebook and Instagram now come loaded with heaps of features that make it easy for advertisers to get their money’s worth. You can even build ecommerce right into your campaigns, giving you the best chance of converting customers and growing your business!