Yes, Gordon Digital has been part of the Google Partners program for years. We work closely with Google to make sure our Ads campaigns are always performing at their best.

As Google Partners, we have access to the latest insights, tools and support. That means our experts have everything they need to design campaigns that attract the high quality leads you’re searching for!

If you’re just starting out, you can launch a campaign on as little as $5 a day. We always recommend a daily budget that’s suitable for your business, taking into account the number of search phrases you want to show ads for, competition and how aggressive you want your online presence to be.

Google Ads campaigns can run indefinitely. An effective ads strategy will more than pay for itself. That means your ads should always be generating a profit for your business.

The locations your ads will show depends on the goals of your campaign. Some campaigns are designed to show up in Google’s search results, while others can show up all over the internet.

We provide monthly reports showing how your Google Ads campaigns are performing. In between, your dedicated account manager is always available via phone call or email if you want to talk strategy or make a change to your ads.

If you want the best returns on your Google Ads campaign then you’ll need to do a bit of homework. Understanding how the system works is the best way to make an impact on your customers. So let’s go back to basics. At the broadest level Google Ads is an auction system. Google runs a mini auction every single time ad space becomes available, like on Google’s search results page or an advertising partner’s website. The auction compares all the potential ads and selects the ones that are the most relevant to the person who’s viewing the page. The Google Ads auction system is complex. There are dozens of things Google looks at when deciding where to place your ad, and your bid is only a small part of the equation. Remember that Google makes money by providing relevant results to its customers. Google doesn’t just serve the ad with the highest bid, it tries to show the most useful ads possible. That means you don’t need the biggest marketing budget to make Google Ads work for your business! With the right campaign settings, strong keyword research and a bit of practice, you can use Google Ads to consistently generate new leads.

Effective digital marketing campaigns begin with keyword research, and Google Ads is no different! Google only serves ads that are relevant to the person they’re being shown to. It does that in a few different ways, but keywords are one of the biggest factors. When creating Google Ads you get to choose which keywords and phrases you want to bid for. This system is incredibly powerful. It allows you to show up for anything you want, from broad phrases to narrow searches in super niche fields. Choosing keywords for a Google Ads campaign requires practice. You want to avoid paying for ads that won’t turn into leads, so you need to focus your ideas and select keywords that your customers actually use. We build keyword lists by putting ourselves in your customers’ shoes. We figure out what they’re looking for, how your business can help and how they use Google. That helps us select keywords that give you the best bang for your buck and turn potential customers into serious leads!

Google’s instant auction system has gotten bigger and better over the years. As Google tries harder to serve ads that will actually help their customers, the system has gotten better at weeding out low quality ads. That’s good news for advertisers because it means it’s easier to create a great ad campaign without spending a fortune. Of course, Google doesn’t have enough employees to manually review every ad that gets submitted. It does this using an automated system that assigns ad rankings based on 5 main factors: 1. Ad Quality There’s nothing more important to Google than the quality of your ads. Google needs to provide the best info possible to its customers, or those people would start using a different search engine. The quality of your ad is summarised into a Quality Score. A higher Quality Score means an ad is more relevant and more likely to show up during a search for that particular keyword. 2. Ad Context Context matters when it comes to Google Ads. Google doesn’t just want to show ads that are relevant to the searcher, it wants to show ads that are relevant right now. Google figures out the context of each search by looking at the keywords the searcher used, the time, their location, the device they’re using, the nature of their search terms and more. For example, if you search for “coffee shops” using your phone, you’ll get ads from nearby cafes. If you performed that same search from home you’d get entirely different results. 3. Expected Impact of the Ad Google does its best to help you generate leads. It does this by looking at past data to figure out whether your ad will be effective or not. Ads that are expected to have a bigger impact are more likely to show up highly in the search results. One of the best ways to improve the expected impact of your ads is to include additional Ad Assets like your phone number, address or links to specific pages on your website. 4. Your Bid Google Ads uses a flexible bidding system that lets you stay in control of your budget. It’s important to understand that the highest bid doesn’t always win an auction. Because Google prioritises the quality of ads, it’s possible to win an auction with lower bids than your competitors if your ad is highly relevant. You’ll often end up paying less than your maximum bid, and you’re free to change your bid or bidding method at any time. 5. Ad Rank Score Your Ad Rank Score is a value that Google uses to figure out where your ad will appear on a page (if at all). Ad Rank is calculated based on all the factors we talked about above. You can think of your Ad Rank as a score that helps Google figure out whether your ad is relevant to the person who’s searching. The higher the Ad Rank, the more likely your ads are to show up in that prized #1 spot!

The Google Ads system uses a complicated algorithm to figure out whether your ads are high quality. Google issues a Quality Score of 1-10 for each of your ads to give you a sense of how your ad quality compares to your competitors’. A higher Quality Score means your ads are more relevant and useful than the ads you’re competing against. Your Quality Score is calculated based on 3 main factors: 1. The expected clickthrough rate. Your expected CTR is the likelihood that someone will click on an ad when it’s shown. 2. Relevance. This is a measure of how closely your ad matches a searcher’s keywords and intent. 3. Landing page experience. Whether your ad clicks through to a landing page that’s relevant to the people who click on it. Quality Score is provided on a keyword level. That means every ad receives a Quality Score for each keyword it’s targeting. You can then use your Quality Score to figure how your ads, landing pages or keyword selection can be improved.