Meta Ads for Builders

Advertising that doesn't just find them. It makes you the builder they trust.

Meta reaches homeowners before they’d think to search, answers the questions they research for months, and keeps your work in front of them while they narrow to two or three builders. By the time they enquire, they’ve already chosen you.

Most of your future clients don't know you exist yet.

Not because your work isn’t good enough. Because a homeowner two years out from building isn’t searching for builders. They’re saving kitchens, following renovation accounts and quietly working out what they can afford. There’s no search term for that, so search can’t reach them.

Meta can. We put your projects, your team and your process in front of homeowners in your build areas, then keep showing up through the whole stretch of research and second-guessing that comes before anyone picks up the phone. By the time they’re ready, you’ve been part of their thinking for a year.

Reach homeowners a year or more before they'd think to search.
Answer the questions they're researching, so you set the standard they judge everyone else against.
Stay in front of them while they shortlist, so the enquiry comes to you first.
Take the enquiry in-platform, qualified on budget, timeline and location, so what reaches you is worth quoting.

This is where the trust is built. By the time a homeowner fills in your form, they’ve watched your team work, heard how you handle a budget conversation and seen what you finished last month. They’re not asking whether you’re any good. They’re asking when you can start.

How Meta Ads works across the whole journey

We find them before they're looking.

Targeting built on your build areas, project value and genuine buying signals. You'll hear from them when they're ready, not while they're still dreaming.

We film your work and let it do the talking.

On your sites, with your team. A homeowner learns more from three minutes of a walk-through than from anything we could write about you.

We stay with them while they decide.

Retargeting through the research, the second-guessing and the shortlist, so you're still there months after the first ad.

We report on enquiries, not impressions.

What we ran, what it cost per qualified enquiry, and what changes next month (every month).

From strategy to execution, we’ve helped these builders grow where it counts.

What working with us actually looks like.

A Brisbane team you can visit. We're in Newstead, and you'll know who's running your account.
You'll talk to the strategist running your campaign, not an account manager relaying messages.
Builders only. Not construction, not trades — builders. It's the whole business.
Content filmed on your sites, with your team, so the ads look like your work and not like stock.
Instant Forms with qualifying built in, so what reaches you is worth quoting.
Reporting tied to enquiries and pipeline, not impressions and engagement.
No lock-in contract. We earn the next month every month.

What our clients are saying:

    
 
 
       Posted on Google  
    Grant 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been really happy with Gordon Digital. The team is easy to deal with, responsive and always willing to explain what they’re doing and why. They’ve taken the time to understand our business and have been proactive with ideas and improvements, rather than just waiting for us to ask. Ed, Danny and the wider team have all been great to work with. I’d happily recommend Gordon Digital to any business looking for a reliable digital marketing team.
  
 
      Posted on Google  
    Super Skips 
 
 
 
 Trustindex verifies that the original source of the review is Google. We came across to Gordon Digital just under 3 years ago from experiencing expensive and no clear objectives with multiple companies claiming to be Brisbane based. Our industry is highly competitive. Gordon Digital took the time to understand our business, set up our website with SEO and Google Ads campaigns that align with our business strategies. Danny has optimised our website, improved our Google rankings for key services, and set up a strategy that continues to deliver results. Our website traffic has grown consistently, our rankings have improved and we are finally getting high-quality leads from Google. If you’re in the construction industry looking for reliable SEO, digital marketing support, or help improving your online presence, this is the team to trust.
  
 
      Posted on Google  
    DANIEL TOUMA 
 
 
 
 Trustindex verifies that the original source of the review is Google. We partnered with Gordon Digital to strengthen our online presence and drive more consistent leads, and the results have been fantastic. From the outset, Jess and her team stood out for their clear strategy, transparency, and genuine commitment to our goals. The Gordon Digital team are responsive, proactive, and take the time to explain what’s happening and why, which has made a big difference for us. Since joining the team , we’ve seen noticeable improvements in both traffic and a much stronger digital presence. I’d highly recommend Gordon Digital to any business looking for a team that not only knows their craft but truly cares about delivering results.
  
 
      Posted on Google  
    Djari Group 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been working with Jess and the Gordon Digital team (Matt and Shey) for over a month now, and they’ve been absolutely amazing. Their attention to detail, transparency, and communication are outstanding, and they keep us informed at every step from setup through to ad performance. Their CRM system has made a huge difference in how we manage leads, and the team is always open to feedback, quick to make improvements, and readily available whenever needed. They also provide thorough training, which makes everything easy to manage on our end. The results speak for themselves, leads have been coming through consistently showing how effective their work is. After meeting with four other companies, I’m so glad we chose Gordon Digital. Their service is worth every penny, and I highly recommend them. Looking forward to continuing working together!
  
 
      Posted on Google  
    Katherine S 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've recently started working with Gordon Digital and I'd highly recommend Jess and the team! They have helped create a smooth transition between agencies, and we've already seen an uplift in the quality of our leads. You can also tell the team is really invested in the success of our campaigns.
  
 
      Posted on Google  
    Renee Llinas 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been working with Gordon Digital for over six years to manage our Google Ads, and the experience has been consistently excellent. The team is incredibly knowledgeable, responsive, and always happy to help. Their ongoing optimisation of our campaigns has delivered high-quality leads and steady growth year after year. I couldn’t recommend the Gordon Digital team more highly.
  
 
      Posted on Google  
    Bridgette 
 
 
 
 Trustindex verifies that the original source of the review is Google. We couldn’t be happier with Gordon Digital. Within just 3 months, they took our leads from around 5 per month to over 100+ per month, a massive turnaround for our business. The results speak for themselves, and the transitional process from one digital agency to Gordon was smooth and professional from start to finish. Making the switch to Gordon Digital was 100% worth it, and we’d highly recommend them to anyone looking to seriously grow their leads and enquiries.
  
 
      Posted on Google  
    Chrissy Coomber 
 
 
 
 Trustindex verifies that the original source of the review is Google. The Gordon Digital team have always deliver great results,, are responsive to client needs, driven by achieving results, professional, and a pleasure to work with.
  
 
      Posted on Google  
    Kellie OBrien 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve worked closely with Danny at Gordon Digital on our SEO, and while the results took some time to build (as good SEO should), they are proving themselves now. Danny’s approach is practical, data-driven and focused on the fundamentals that make a difference. He took the time to understand our business and translated SEO into clear, purposeful actions. We’re now seeing a noticeable improvement in search visibility and the quality of enquiries coming through.

The proof is in our performance:

Revenue Increase

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We measure against revenue and signed contracts, not impressions or engagement.

Builders Grown

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Custom homes, knockdown rebuilds, renovations and design and construct. We’ve seen how each of them sells.

Years in Business

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Long enough to have run campaigns through a boom, a materials crisis and a rate cycle.

Client Retention

0 %

Builders stay because the results compound. There’s no lock-in contract keeping them here.

The campaigns that do it:

What happens next?

01

Book your strategy call.

Half an hour on your build areas, your project value and what you’re spending now.

02

See the plan and numbers first.

What we’d run, what it costs and what it should return, before you commit to anything.

03

You'll have campaigns running in weeks.

We film on your sites and go live. You’ll see enquiries early and better ones as the audience builds.

Meta Ads FAQs

I've boosted posts before and got nothing. Why would this be different?

Boosting pushes a post to a broad group based on limited criteria such as age, location and interests. There is no optimisation toward an action, so Meta has no idea what a good outcome looks like for you and never learns. It delivers to whoever is cheapest to reach, which is usually people who like posts and do nothing else.

A campaign works differently. You tell Meta the outcome you want, which for a builder is a completed enquiry form from someone in your build areas. Every impression becomes training data. Meta learns which behaviours precede an enquiry and shifts spend toward those people, and the cost per enquiry falls over the following weeks as it gets better at it. Boosted posts cannot do this because there is no outcome defined for them to learn from.

That is the whole difference. Same platform, same budget, completely different result, and it is why builders who have written Meta off after boosting are usually judging the platform on something that was never designed to generate work.

Won't reaching people two years out just fill my inbox with tyre-kickers?

No, because reaching someone early and generating an enquiry are two separate things. Early reach costs very little and produces no enquiry at all. It builds an audience of homeowners who know your work, which is an asset that sits there until they are ready.

The enquiry only happens when they choose to fill in a form, and that form has qualifying questions built into it covering budget range, timeline, suburb and project type. Someone who is not ready or cannot afford your range will not complete it.

The early work is actually what makes the later enquiries better. A homeowner who has watched your walk-throughs for a year already understands roughly what a build with you costs. They have self-selected before they ever reach you. The builders who get poor quality enquiries from Meta are usually running lead ads to a cold audience with no qualifying and no context, which is the opposite of this.

How much do I need to spend?

Work backwards from your numbers rather than starting with a budget. If your average project is worth $600,000 in revenue and you convert one in four qualified enquiries, one enquiry is worth $150,000 in expected revenue to you. Against that, most builders find they can afford considerably more per enquiry than they assumed.

As a rough shape, builders turning over $2 million or more are usually spending somewhere between 3% and 5% of turnover on marketing in total, with Meta taking a meaningful share of that where the work is residential. The exact figure depends on how competitive your build areas are, how much of the audience already knows you and how fast you want to grow.

Below is a calculator that takes your turnover, project value and growth target and gives you a monthly figure along with what it should return. We will work through it properly on the call.

Calculate your marketing investment →

How soon will I see enquiries?

Expect first enquiries within the first few weeks and reliable enquiry quality by around month three. The first fortnight is Meta learning who responds, so early results are not representative of anything.

The longer answer is that Meta operates on two timeframes at once. There is the short one, where people already close to ready see an ad and enquire within weeks, and there is the long one, where you are building an audience of homeowners twelve to twenty four months from starting. The second is where the real value sits and it does not show up in a monthly report for a while. It shows up as enquiries that arrive already convinced, shorter sales conversations and being the only builder someone is talking to.

Given a residential build takes most homeowners a year or more to commit to, judge Meta on a quarter rather than a month, and judge it on enquiry quality and conversion rate rather than volume.

Do I have to be on camera?

It helps a great deal, and most builders find it far easier than they expect once they have done it once. Homeowners are choosing someone to trust with the largest purchase of their life, and seeing the person who will run their build explain how they handle a budget or a variation does more than any amount of finished project photography.

If you would rather not, we build around your site supervisor, your project manager, your finished work and your past clients. Client footage is particularly effective because a homeowner talking about their experience carries more weight than a builder describing their own service.

We film on your sites, usually in a half day, and you get the footage to use anywhere else you want it.

What do you need from me to get started?

Access to your Meta Business Manager and ad account, a half day on a site for filming, and someone who responds to enquiries quickly.

That last one matters more than most builders expect. Meta enquiries arrive from people on their phone in the evening and they go cold fast. Builders who respond within the hour convert several times better than builders who get to it two days later. Before we launch, we work out who is handling enquiries and how, because the best campaign in the world will not survive a slow follow-up.

Do I get to approve everything before it goes live?

Yes. Creative, copy, targeting and budget. We will tell you what we think will work and why, based on what we have seen across other builders, but you have the final say every time and nothing runs that you have not seen.

They're already on Meta. Let's get you in front of them.

Half an hour on your build areas, your numbers and what a campaign would look like. You’ll leave with a figure whether you work with us or not.

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Meta Ads for Builders

Advertising that doesn't just find them. It makes you the builder they trust.

Most of your future clients don't know you exist yet.