The trusted name in construction marketing
We don’t just know great marketing,we know construction.
Our team partners with premium builders, trades and suppliers across Queensland and beyond, using search-first marketing strategies to deliver quality leads, reliable results, and real business growth.
We don’t work with just any construction brand. We partner with brands that hold themselves to the same standard we do.
For over 10 years, we’ve been helping builders, trades and suppliers grow with strategy-led marketing that gets results. Based in Brisbane and working with clients nation-wide, our team is made up of senior, construction-focused marketing experts. We understand your industry, your margins and your market because we’ve been in it with you.
We’re looking for construction brands who care about craft, back themselves and want marketing that pulls its weight. If that sounds like you, you’ll fit right in here.
You focus on creating exceptional service. We’ll make sure the right people see it.
Marketing isn’t luck, you’ve got to have a strong foundation. Ours is:
Partnership:
we’re your partners in marketing.
Consider us part of your crew for the long-run, not a one-and-done job.
We use clear communication, understand your goals and give honest advice. We work side-by-side with our clients like we’re part of the team.
Because when you grow, we do too.
Tenacity:
we show up ready to work.
You tell us you need help, we’re already there with a plan. We tackle your marketing challenges head-on, pivot when the market does and don’t stop until you reach your goals.
Tenacity is our trade. And we bring it with us to every job.
Excellence:
we don’t cut corners on our work.
From the strategy to the reporting, we hold the line on quality. We give a damn about the details and we’ve built our reputation on getting results that actually move brands in the construction industry forward.
A premium marketing team helping you build your brand’s success.
Jess Gordon
15+ years in digital marketing.
Jess started Gordon Digital because builders deserved better than a generalist agency that didn’t understand their world. Everything the agency does, from the framework to the team she’s built, is designed to take serious building businesses and help them grow.
Elly Smyth
16+ years branding partnerships.
Elly is the reason our client relationships run as well as they do. She brings the kind of commercial nous that makes sure you’re not just another account, and that the partnership you have with us is built to grow alongside your business.
Matt Bassos
13+ years in digital marketing.
Matt is the person accountable for your results. He leads the team behind your campaigns, keeps strategy sharp and delivery tight, and makes sure the work we do translates into real pipeline growth for your building business.
Danny Wales
5+ years in SEO and digital marketing.
Danny knows that ranking on Google doesn’t happen by accident, especially in a competitive industry like building. He builds the kind of search strategies that put builder brands in front of the right homeowners at the right time, and keeps them there.
Shey Lin Lek
8+ years in paid advertising.
Shey runs the kind of Google and Meta campaigns that actually fill a builder’s pipeline. From the first ad impression to a booked consultation, she manages every detail that turns ad spend into real enquiries for your building business.
Ed Acosta
8+ years in paid advertising.
Ed builds ad accounts the way good builders build houses: every element has a purpose and nothing is left to chance. He manages the kind of Google and Meta campaigns that consistently bring serious enquiries through the door for building businesses.
Luca Mason
2+ years in digital marketing
Luca brings something you can’t teach: he’s lived the world our builder clients operate in, and that shows in everything from the campaigns he runs to the content he produces. Still early in his career, but already the kind of person who gets it in a way that makes a real difference.
Joshua Shephard
6+ years in copywriting and content.
Joshua writes the words that make builders’ phones ring. With a background spanning creative copywriting and technical precision, he crafts ad copy, landing pages, and content that speaks directly to what your ideal client is looking for and moves them to act.
Tayla George
5+ years in paid advertising and digital marketing.
Tayla brings sharp paid media instincts to a team that lives and breathes builder marketing. She knows how to build campaigns that perform and hits the ground running with the kind of experience that makes a difference for building businesses from day one.
Have you met Jess?
I was tired of seeing good construction businesses lose money on bad marketing. So I started Gordon Digital after years of working in construction. Since 2015, we’ve become the go-to for marketing strategies that work in the real world for construction brands.
I’ve spent over a decade helping builders, tradies and suppliers get in front of the right people, in the right areas, with the right message. No guesswork. No leaving it to chance. Just clear strategy, smart decisions and solid outcomes.
My team and I get results because we take the time to understand your business, including your margins, your market, and your goals. Then we build a marketing engine that runs even when you’ve knocked off for the day.
We’re a strategy-led marketing agency behind Queensland’s premium construction brands.
Our client list includes:
- Custom home builders
- Renovation builders
- Pool builders
- Patio and deck builders
- Architects, engineers and drafting firms
- Suppliers and manufacturers
From website optimisation to content and local SEO, we focus on making your brand visible to the people you want.
We create engaging campaigns that speak to your audience, qualify your leads, and fill your pipeline, all while making your reach work for your budget.
We use precision targeting and conversion copy so your Google Ads show up at the right time, in the right place, targeting the people you want to hear from.
BUILD YOUR MARKETING CAREER AT GORDON DIGITAL
Where sharp minds, good humans and real impact meet.
Are you looking to join a high-performing team of experts who back themselves, bring fresh ideas to the table and give a damn about the work we deliver for our clients?
You could be working with a close-knit team of digital marketing experts who are driven by four core values:
We’re industrious
We think critically, work strategically and always come with a solution in hand. We move fast, adapt quickly and always aim to make things easier for our clients.
We’re nurturing
When you work with us, you’ll get clear communication, mutual respect and a commitment to learning and upskilling. We listen to understand and always explain the why behind the what.
We’re tenacious
We take ownership, show up with integrity and like to go the extra mile for each other and for our clients. When we commit to something, we follow through with it.
We’re proud
We care about doing things the right way. We lead with integrity and act with transparency. We set realistic expectations and hold ourselves and our work to a high standard.
If our values resonate with you and you’re looking to grow your digital marketing career, send us a message. We’re a small yet mighty team and we’re growing, so talk to us about the positions we have available.
WE’VE MADE IT EASY TO CALCULATE YOUR SPEND
Figure out your marketing spend in minutes with our simple lead generation calculator.
