The agency built for home builders
One industry, a full team of senior specialists, and a decade of knowing exactly what fills a builder’s pipeline and what wastes their money.
Since 2015 we’ve worked with custom home builders, renovation builders and knockdown rebuild specialists across Queensland and around the country.
We built the whole agency around one client. Yours.
Most agencies add builders to a list. We took everything else off ours.
That decision is why our team can tell you what a display home enquiry is worth against a knockdown rebuild enquiry, why your cost per lead spikes in January, and what a good conversion rate actually looks like for a builder doing $700k projects against one doing $2M. It’s knowledge you only get by working in one industry, every day, for over a decade.
We work with builders who care about craft, back themselves, and want marketing that pulls its weight. If that’s you, you’ll fit right in here.
You focus on building exceptional homes. We’ll make sure the right people see them.
Marketing isn’t luck, you’ve got to have a strong foundation. Ours is:
Partnership:
we’re your partners in marketing.
Consider us part of your crew for the long-run, not a one-and-done job.
We use clear communication, understand your goals and give honest advice. We work side-by-side with our clients like we’re part of the team.
Because when you grow, we do too.
Tenacity:
we show up ready to work.
You tell us you need help, we’re already there with a plan. We tackle your marketing challenges head-on, pivot when the market does and don’t stop until you reach your goals.
Tenacity is our trade. And we bring it with us to every job.
Excellence:
we don’t cut corners on our work.
From the strategy to the reporting, we hold the line on quality. We give a damn about the details and we’ve built our reputation on getting results that actually move brands in the construction industry forward.
A senior team that works on one industry.
No juniors learning on your account. No generalists guessing at your market. Every person here spends their week on builder marketing.
Jessica Gordon
Elly Smyth
Josh Shephard
Tayla George
Shey Lin Lek
Matt Bassos
Danny Wales
Ed Acosta
Have you met Jess?
I was tired of watching good builders lose money on marketing that was never built for them. So after years working in the industry, I started Gordon Digital in 2015.
Since then we’ve narrowed and narrowed until home builders were the only clients we take. That focus is the whole point. It means when you walk in, we already understand your margins, your seasonality, your build times and the difference between an enquiry and a signed contract. There’s no ramp-up period where you teach us your industry.
We get results because we take the time to understand your business, then build a marketing engine that runs even when you’ve knocked off for the day.
After more than a decade working only with builders, we already know your market. Your budget goes into growth, not our learning curve.
- Custom home builders
- Knockdown rebuild specialists
- Renovation and extension builders
- Volume and project home builders
- Kitchen and bathroom renovators
- Deck, patio and outdoor builders
- Pool builders
- Granny flat and secondary dwelling builders
Meta is the highest-volume channel for builders, and the easiest to waste money on. We run campaigns that reach homeowners planning a build and keep you in front of them through months of research and quoting.
Someone searching “custom home builder” is further down the track than anyone on Facebook. We build campaigns that show up for those searches and filter out the price-checkers.
Homeowners now research builders through AI answers as much as Google results. We make sure you show up in both, and that what they find gives them a reason to enquire.
BUILD YOUR MARKETING CAREER AT GORDON DIGITAL
Where sharp minds, good humans and real impact meet.
Are you looking to join a high-performing team of experts who back themselves, bring fresh ideas to the table and give a damn about the work we deliver for our clients?
You could be working with a close-knit team of digital marketing experts who are driven by four core values:
We’re industrious
We think critically, work strategically and always come with a solution in hand. We move fast, adapt quickly and always aim to make things easier for our clients.
We’re nurturing
When you work with us, you’ll get clear communication, mutual respect and a commitment to learning and upskilling. We listen to understand and always explain the why behind the what.
We’re tenacious
We take ownership, show up with integrity and like to go the extra mile for each other and for our clients. When we commit to something, we follow through with it.
We’re proud
We care about doing things the right way. We lead with integrity and act with transparency. We set realistic expectations and hold ourselves and our work to a high standard.
If our values resonate with you and you’re looking to grow your digital marketing career, send us a message. We’re a small yet mighty team and we’re growing, so talk to us about the positions we have available.
The question every builder asks us first
How much should a builder your size be spending on marketing?
We’ll send you the spreadsheet we use to work it out. Enter your turnover, project value and target growth, and it gives you a monthly figure and what it should return.
