SEO Brisbane

Grow your business with our local Brisbane SEO agency.

Our SEO agency is trusted throughout Brisbane to deliver campaigns that can help your business connect with more customers than ever!

🏆Search Engine Land Awards:
Small SEO Agency of The Year Finalist

Trusted by over 100 forward-thinking brands

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Trusted SEO company made from a team of local specialists.

There has never been more competition online.

If you want your business to stand out in Google’s search results, our SEO experts have you covered.

At Gordon Digital we design SEO Brisbane strategy that is backed by more than 20 years of combined experience. That means we have what it takes to increase organic traffic, grow your rankings and strengthen your business from the ground up.

Chat to us today to find out why hundreds of brands trust us to deliver real SEO results.

Brisbane Team of Trusted SEO Specialists

What our clients say. 

A strategic, nimble and proactive strategy delivering revenue driving organic growth. 

SV Partners is a long-standing SEO client for Gordon Digital. SV Partners provides advice and financial services with regards to personal and business insolvency.

"The team are strategic, nimble and proactive, aligning our brand messaging across different digital platforms, whilst optimising our digital presence which has translated into increased visibility, customer engagement and excellent organic growth.

They are always responsive, patient, and willing to explain their processes in a way that is concise and work with us rather than for us, making us feel like a valued partner rather than just another client."

Mike Gavriel

Head of Marketing and Business Automation

61.40%

increase organic traffic

164

#1 keywords

Sohail Shaik
Sohail Shaik
05:02 15 May 24
Thank you to Gordon Digital for taking care of my online presence for my electrical trade business.They have looked after everything from Google ads and SEO strategy campaigns through to completely designing and creating my website.Without the help of Sarah, my phone wouldn’t be ringing nearly as much as it does.I look forward to growing my business further with the help of Gordon Digital.
Andrew Martel
Andrew Martel
23:08 09 May 24
I am definitely glad I made the phone call to Gordon Digital. Our business relies on phone calls and web traffic to gain new customers. Since moving over early march our new customer base has grown on average 2 to 5 customers per day. Beth was very detailed in her research into our industry and ensured the campaign for Super Skips had a competitive edge. Our return on investment has been substantial. I highly recommend Gordon Digital for Google Ads Campaigns. Local business is key.
Tamara Nicholson
Tamara Nicholson
03:36 20 Mar 24
Gordon Digital have revived my belief in digital marketing. The team have been attentive and proactive and we are seeing real results from their efforts. The leads are exactly what we wanted, it's good to know we aren't spending money on unwanted hits. Thank you to Beth and team. Great work.
Kellie Ashton
Kellie Ashton
01:31 19 Mar 24
Jess and the team at Gordon Digital well exceeded our expectations. From the initial consultation to the final product. Their service, communication, and quality finished product were exactly what we needed. Couldn't recommend them highly enough.
Tom Kimber
Tom Kimber
08:56 05 Mar 24
Mohammad Ilyas
Mohammad Ilyas
14:29 16 Feb 24
Matt and his team at Gordon Digital have so been to great to deal with. Proactive, friendly and professional - the reach they've achieved for our business has been phenomenal in the short time we've worked with them and we always recommend GD to people looking for help in this space.
Camilla Barlow
Camilla Barlow
02:27 07 Feb 24
We engaged Gordon Digital to assist in creating engaging websites as well as digital marketing and social media advertising management for multiple projects.The Digital performance Director, Design team and Technical teams always maintained a high level of detail, attention and clear and effective communications in all aspects of the projects - creation of social media content, videos, ads, landing pages, customer engagement forms and websites.Time lines were clearly communicated and always met, even with multiple changes involved. Onboarding, maintenance, monthly reporting and handovers at project completion were all handled with transparency, patience and clarity.We will continue to work with the Gordon Digital team in the future and would highly recommend them to any business wanting a professional but personal connection with unique creative design and attention to detail.
Peta Partel
Peta Partel
03:40 31 Jan 24
Driveline Services Australia would like to recommend Sarah, she has been very professional to work with and on call for over two years, over that time she has developed an excellent personal understanding of our business and its needs (we are quite niche so not an easy feat) and has actually delivered in charting a course forward towards successful SEO outcomes over our competitors. I would say her guidance on performing keywords and website optimisation is not a gimmick and couldn't recommend her enough. For us to start from scratch and see our relevant product pages begin to rank well and continue upwards is invaluable.
Mike Zweck
Mike Zweck
00:13 23 Jan 24
FP Lawyers would like to commend Gordon Digital and particularly Sarah Halliday for all their expert assistance throughout the year. Our ratings on Google have improved enormously thanks to Sarah's hard work throughout the year. We highly recommend Gordon Digital.
Katherine Parasyn
Katherine Parasyn
23:35 28 Dec 23
Matt from Gordon Digital is exceptional. Highly recommended for anyone looking to improve their digital marketing game. A true asset to the team at Gordon Digital.
Working with Gordan Digital has been a game-changer. Sarah, Matt, and Tynan have been fantastic to work with. Their customised approach, expertise across various digital marketing channels, and transparent communication make them stand out. They've significantly improved our website traffic and online presence. Their data-driven approach has led to an impressive ROI. Plus, they are responsive and dedicated. I highly recommend Gordan Digital for top-notch digital marketing services.
Milo
Milo
03:30 26 Oct 23
We couldn't be happier with the exceptional service we've received from Gordon Digital Marketing.Georgia in the SEO department has been a true superstar. Her expertise and dedication to improving our online presence have been nothing short of remarkable. She took the time to understand our unique needs and goals, and her strategies have resulted in a significant boost in our search engine rankings.Beth, who manages our Google Ads campaigns, is equally outstanding. She's helped us make the most of our advertising budget, optimizing our ads for maximum impact. Thanks to Beth, we've seen a substantial increase in leads and conversions from our Google Ads campaigns.Highly recommend!
Madelein Tracy
Madelein Tracy
04:16 25 Sep 23
The team at Gordon Digital have been a wealth of knowledge over the past 5 years, they are great at what they do! The team are all super friendly, great communicators, very responsive and always happy to help. Highly recommend!
Kel Stanton
Kel Stanton
07:16 22 Sep 23
I’d highly recommend any business who is looking to improve their SEO in Brisbane to work with Gordan Digital. Since Matt and the team starting working on the SEO for our website, I’ve seen consistent improvements in our rankings for the training courses we offer. The AdWords management lead by Beth has been effective to promote our new products and done within the budget we can afford. Thanks again
Nicholas Wardle
Nicholas Wardle
10:27 18 Sep 23
Over 20 years in business we have partnered with many digital marketing companies. However for the past 3 years we have been using Gordon Digital and they have taken our business to the next level. If I had to name the 3 top reasons for our business success they would be one of them. A big thanks to all the team at GD!
Wendy Morgan
Wendy Morgan
02:03 18 Sep 23
I feel totally taken care of by Gordon Digital. I engaged them to manage my SEO and Google Ads, which has been totally worth it. Within a few months, my business had tripled. The team are young, vibrant, professional and they know what they're doing. I couldn't be happier. Thank you guys, keep up the good work!
Cat Bee
Cat Bee
04:14 07 Sep 23
A big thank you to Jessica, Sarah and the rest of team at Gordon Digital.Since moving from our previous underperforming SEO company, we have found Gordon Digitals communications are strong, they are always open for a chat about our needs, and we are constantly being kept in the loop of what is getting done and what’s coming up next.Great work.
Air Doctor
Air Doctor
00:55 09 May 23
We have been working with Gordon Digital over the past few years. The SEO strategies that have been implemented have been working great for our business and we are very happy with the results. Our website and google my business page are both seeing increased traffic and overall we are gaining more customers from all over Brisbane. Our current SEO manager, Georgia, is professional, knowledgable and communication is always efficient. The few issues we’ve had with our website and emails have been rectified without delay. Jessica and her team are not only true professionals, but they genuinely care about their clients and their businesses.
Kyla Sukker
Kyla Sukker
03:23 13 Apr 23
Great agency to work with, they have a great team of experts and are very transparent on how they work. Even if you're not a digital marketing expert the guys can explain everything in way that just makes sense. Highly recommend getting in contact if you have any questions about how to grow your business and get results form your digital spend.
Steven Orr
Steven Orr
02:47 08 Mar 23
Really stoked with how well Google Ads has worked for my PT business.Usually the monthly amount that I was after was too low so most digital marketing companies don't take you on as a client.Gordon Digital were happy to take on a smaller business and the results have been great.Almost have to turn the leads off as I won't be able to service them all soon.Beth has been fantastic and is truly great at what she does.Give it a couple of months to work it's magic. But give it a go and you won't be disappointed.
Phillip G
Phillip G
20:22 12 Jan 23
So much better than the previous digital marketing agency I used - explained everything to me in 'ordinary speak' and not confusing technical jargon that it was assumed I should know.Now my business is starting to see some real tangible improvements in our SEO. Thanks Gordon Digital!
Christian
Christian
22:46 13 Dec 22
Our family business has worked with Jess and the team at Gordon Digital for a number of years. They have been nothing short of amazing and incredibly supportive towards the growth of our business. We would highly recommend to anyone in need of their digital marketing services.
Natalie Hopkins
Natalie Hopkins
07:27 04 Dec 22
I engaged Gordon Digital to do SEO for my business and I am really happy with the service they provide and the results they are achieving for my business. I would highly recommend them to trade-based businesses looking to grow through digital marketing.
Gordon Digitals systematic approach and regular communications allows us to know exactly where things are at with our marketing strategies at any time. They are not scared to dive into new subject matter and are genuinely interested in getting to know your business, brand and what your goals are. Easy to work with and a great bunch of people! So glad we made the switch!
Lesley Condon
Lesley Condon
06:50 28 Sep 22
We recently worked with the team at Gordon Digital to completely update our website. They managed the process really well and once we went live the performance of the website has been truly outstanding. We are getting so much positive feedback and genuine increases in quality traffic and enquiries are up 300%. I highly recommend their work and process.
M H
M H
22:33 16 Sep 22
I cannot recommend enough! The results for our business prove it all!
Harveys Towing Service
Harveys Towing Service
04:39 09 Sep 22
I have been Using Gordon Digital for my digital marketing now for 4 years. I consider them a partner in my business. They have helped my business grow significantly. I highly recommend Gordon digital for your marketing.
Kristine Dawson
Kristine Dawson
10:12 31 Aug 22
Gordon Digital partnered with our business during a rapid phase of rejuvenation and development. This also coincided with the advent of COVID and our collective world being turned on its head. Jess and the team were instrumental in helping my business navigate this time with our communications in the marketplace. We faced challenges that needed subtle and eloquent handling in the public domain, GD delivered with success around these challenges time and time again. We grew our business during our time with Gordon Digital and certainly increased our footprint and effectiveness in the Digital space. If growth and partnership are what you are looking for in your business then I highly recommend Gordon Digital as your Marketing partner.Liam GaskinManaging DirectorDowntown Toyota
Liam Gaskin
Liam Gaskin
18:58 02 Jun 22
Gordon Digital were great to work with. They were responsive, provided updates and kept us on track for our launch date. Very professional from day one.
Dee Clarke
Dee Clarke
06:16 15 Feb 22
Gordon Digital helped our cricket club build a new website from the ground up. No request was too small or edit too minor to carry out to see the final version live. Thank you guys from the Bulimba Cricket Club committee.
Shane Pritchard
Shane Pritchard
04:48 09 Feb 22
We had been looking for a digital marketing company for some time now. Gordon Digital were the first to make us feel truly heard, and valued.From the first meeting Elly was able to explain clearly what they could for us, and how they would do it.Since signing with them Sarah has been incredible in keeping me updated, and explaining the what, and the why of what they are doing.The pricing is great value, for all they do I think we are underpaying them.If you are looking for an amazing digital marketing company who won't rip you off. Check out Gordon Digital.
Ash Klemm
Ash Klemm
20:57 03 Oct 21
Working with the team at Gordon Digital was an absolute pleasure! I couldn't be more pleased with the outcome of my company's rebranding and new website. The team understood exactly what I was after, provided great advice and their approach was very professional which made the whole process run smoothly. Would highly recommend their services! Proelek Electricians
Luxe Blackbook
Luxe Blackbook
04:03 17 Jul 21
Thank you Kristie from Gordon Digital for your continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.
I've been using Gordan Digital for only few weeks now and I couldn't be happier with the progress they've made in such a short time. I genuinely didn't think I'd see this much of a return over the whole campaign let alone in such a short amount of time, but they've done it! Not only that they're a great bunch of people in general and very easy to deal with. 10/10 Highly recommend.
Rian Stephens
Rian Stephens
07:22 29 Apr 21
It was a big decision to get an Digital Marketer onboard. After an intro meeting with Gordon Digital and getting an understanding of their approach we engaged them initially for SEO. They have since built out a new website for us and have commenced the SEO services. We find them to provide a great deal of transparency and reporting so we have confidence that our money is well spent.
Ryan Jackson
Ryan Jackson
08:08 12 Mar 21
Ngawai has gone above and beyond for me; I feel more confident in how my business presents itself to customers and the direction it's going for growth. After previous marketing agency experience, I can easily say Gordon is the best I've had. Every question I've had was answered honestly and no task is too big or small for them to tackle.
Jessica Kingston
Jessica Kingston
11:31 10 Feb 21
Wow! What a PROactive, PROductive and knowledgeable marketing team! Ngawai has been an incredible help in assisting our business with improving our website/ google ads and increasing optimisation of online exposure. Nothing is ever a hassle or too hard for Ngawai. She is quick to reply to emails and clearly steps us through how to navigate what can be an overwhelming platform at times. Thank-you Ngawai and Gordon Digital!
Laura Kirkland
Laura Kirkland
00:12 10 Feb 21
Jess and her team are great to work with. I have no idea about digital marketing and Jess was able to explain the processes to me in a way that made sense. They are knowledgeable in their industry and very prompt.
Debbie Salter
Debbie Salter
04:56 22 Oct 20
Sky jellyfish Video has been dealing with Gordon Digital since Jessica was a one (wo)man band a few years ago and have used them off and on when required. Our business recently re-engaged Jess to manage our Google ads which have shot us right to to top or search results with good quality enquiries coming through. I highly recommend the team at Gordon Digital.
Sky Jellyfish
Sky Jellyfish
01:50 18 Sep 20
Could not be happier with the final result of my website. The team at Gordon digital have gone above and beyond. Jess, Rhianna and Nelli have been a pleasure to deal with.I highly recommending their services.
Stewart Bell
Stewart Bell
20:30 18 Aug 20
Great to deal with. Open and transparent with their strategy and easy to communicate with. Thank you!
Clinton P
Clinton P
22:10 28 Jul 20
We engaged Gordon Digital to develop a new website for our counselling practice
Alexandra Geelan
Alexandra Geelan
01:25 23 Jul 20
The team at Gordon Digital gave us the right guidance and recommendations when we had them build us a new website. They addressed all of our concerns and their response times were excellent. Highly recommended!
Wayne Baker
Wayne Baker
03:11 05 Jun 20
Amazing experience working with Rhianna! Highly recommend their services!
Madeleine Murdoch
Madeleine Murdoch
03:37 18 May 20
An absolute pleasure to deal with in every respect. From building our beautiful new website to ongoing Adwords and SEO management they are the best. A young local team focused on service and delivery. Would highly recommend this company.
Doug Murdoch
Doug Murdoch
06:47 07 May 20
Gordon Digital is a great digital marketing company. Jessica is a true professional and has a great team around her creating great results for her clients. I have found in the past digital marketing can be a lot of smoke and mirrors but instead Jessica takes the time to explain what she is trying to do, develop a strategy and then execute it really well. Great job Jess - 10/10.
John Postle
John Postle
09:00 07 Dec 19
Nelli & Ngawai I would just like to send a big thank you to you both and the team for taking over our SEO and Adwords.Since changing over to Gordon Digital our enquiries and sales have increased beyond our expectations. So much so, that we have had to hire more staff and just recently, move to a larger factory. This has all happened in just 11 months! I just can’t believe the difference it has made to our business, since changing managements. You have all put your heart and soul into doing the best you can for us and it certainly shows in our business growth. We are very excited to see where you take us next in 2020.Thank you all so very much and it has been such a pleasure.
Steve Webb
Steve Webb
03:14 03 Dec 19
After > $2,500 + advertising over 6 months Gordon Digital was not able to produce any viable leads & will not give refund.
Dai Reynolds
Dai Reynolds
00:13 03 Dec 19
Love working with Gordon Digital. They have made the whole process so easy with our SEO and Adwords. They have great knowledge of AHPRA regulations for advertising in healthcare and are super responsive and helpful. Great work team!
Kathryn Al-Dhafeeri
Kathryn Al-Dhafeeri
07:07 11 Nov 19
I joined Gordon Digital after leaving another Adwords Management Company. I love the one to one attention that I got from them. My Ads started performing way better, and now I have to scale my Ads back because they generate way too many leads!Highly recommended bunch of pros!
Hamish Oudney
Hamish Oudney
07:08 09 Oct 19
A big thanks to Rhianna for our website design. We were very happy with the final product!
Ryan Birch
Ryan Birch
02:28 02 Aug 19
We have been using Gordon Digital to do our adwords and SEO for 1 year and are very happy with the service and results. SEO and Adwords are a critical part of our business. We had tried many companies before finding Gordon Digital. and we wern't happy with the lack of visibility or the results. I would highly recommend Gordon Digital for your SEO and ADWORDS>
DAWSON ELECTRIC
DAWSON ELECTRIC
03:33 19 Jul 19
Jessica and her team at Gordon Digital are absolutely the bee's knees! We are really impressed with the turnaround on our project and the level of support and professionalism receieved. Can't recommend highly enough and we look forward to working with the team again.
RTL Trades
RTL Trades
23:57 13 Mar 19
Gordon Digital have helped us get noticed on the web. We have increased our staff hours in 4 months to cope with extra demand.
Bryan Dowse
Bryan Dowse
08:20 18 Feb 19
Praphilius
Praphilius
01:15 12 Oct 18
Highly recommend Jessica and her team. Honesty and care is their priority to help small businesses like mine. Seen awesome results in only a month. Thanks again
Michael Mckellar
Michael Mckellar
04:54 09 Jul 18
Teddy Li
Teddy Li
04:32 05 Apr 18
Highly recommend. Industry leaders. My business has tripled since using Gordon Digital
Michael Parfitt
Michael Parfitt
11:16 12 Mar 18
Jessica has done amazing work with marketing our business on social media. Her creativity, vision and strategy planning are an asset to her business and mine. She manages our businesses Facebook page for us and she never misses a response when my customers comment or message me on my page. I can focus on running my business knowing my customers are taken care of and she is always available when I have questions on things I don't understand. I would recommend her and Gordon Digital to anyone looking for results in online marketing from someone who genuinely cares.
Gina Mountfield
Gina Mountfield
04:07 22 May 16
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Our proven approach to SEO success.

We’ve helped hundreds of businesses kick their goals with tailored SEO strategies. We do that by sticking to a simple 4-step process.

Comprehensive Website Audit

Every strategy begins with an audit. This is where we sit down with your team to find out what is and isn’t working for your business. We want to know every detail about your brand, products, customers and competitors. The more we know, the easier it is to design your SEO strategy that delivers real results.

Strategy Presentation

The data is gathered we need to build a killer SEO strategy.
We deliver strategies based on in-depth keyword research, competitor analysis and decades of experience. Our SEO professionals focus on long-term growth strategies, that are flexible enough to take advantage of new opportunities along the way.
Once you’re happy with the strategy, we’ll move onto the hard part!

SEO Execution

This is where the work happens!
Our SEO strategies are delivered by the in-house team at our Brisbane office. We handle all the website optimisation, link building and content creation you need.
Our work is matched to your branding, customers, industry and products. That means it fits into your website seamlessly, improves the user experience and helps to boost you up through Google’s rankings.

Customised Report

An SEO strategy is only as good as the data behind it.
Every month you’ll receive a full report on our progress. We show things like rankings, keyword movement, site traffic, conversions and much more.
You’ll also have the chance to go through the results with your Brisbane SEO account manager. That makes it easy to ensure the results are having a real impact on your bottom line.

Rated 5 stars by 50+ real clients

Our reports measure more than just rankings.

Search rankings are a big part of SEO, but they aren’t the only thing that counts.
You’ll receive monthly reports as part of our SEO strategies. Each report shows rankings, leads, website traffic, conversions and anything else you need to run your business. That makes it easy to see your progress, identify new opportunities and keep track of every dollar you’re spending.

Organic Traffic

Every website visitor is another chance to capture a lead or make a sale. Our SEO campaigns increase organic traffic and track which pages are performing best, allowing you to see where the opportunities lie.

Page Performance

Website performance plays a huge role in capturing new leads and customers. We track page performance across your entire site, so we can optimise the user experience and design high-converting customer journeys.

Goals & Conversions

Looking to attract leads? Phone calls? Product sales? We track the goals and conversions that matter most to your business. That puts you in control of building your brand and managing your marketing ROI.

Search Rankings

Search rankings aren't everything, but they're still a big part of what we do! If you're looking to outrank competitors and hit that #1 spot, we can design a campaign that helps you make your way to the top.

Real testimonials from real people

Kristine Dawson

Business Manager - Dawson Electric

I have been Using Gordon Digital for my digital marketing now for 4 years. I consider them a partner in my business. They have helped my business grow significantly. I highly recommend Gordon digital for your marketing.

Stephen Maitland 

Business Owner - Airconditioning Doctor

A big thank you to Jessica, Sarah and the rest of team at Gordon Digital. Since moving from our previous underperforming SEO company, we have found Gordon Digitals communications are strong, they are always open for a chat about our needs, and we are constantly being kept in the loop of what is getting done and what’s coming up next.
Great work.

Kyla Sukker

Business Owner - Access Auto Electrics

Our website is seeing increased traffic and overall we are gaining more customers from all over Brisbane. Our current SEO manager, Georgia, is professional, knowledgable and communication is always efficient. Jessica and her team are not only true professionals, but they genuinely care about their clients and their businesses.

Ryan Jackson

Managing Director - Procurement Co.

After an intro meeting with Gordon Digital and getting an understanding of their approach we engaged them initially for SEO. They have since built out a new website for us and have commenced the SEO services. We find them to provide a great deal of transparency and reporting so we have confidence that our money is well spent.

Lesley Condon

General Manager - UAV Training

Gordon Digitals systematic approach and regular communications allows us to know exactly where things are at with our marketing strategies at any time. They are not scared to dive into new subject matter and are genuinely interested in getting to know your business, brand and what your goals are. Easy to work with and a great bunch of people! So glad we made the switch!

Steve Webb

Business Owner - TMGC

Since changing over to Gordon Digital our enquiries and sales have increased beyond our expectations. So much so, that we have had to hire more staff and just recently, move to a larger factory. This has all happened in just 11 months!

Why Choose Gordon Digital?

Working with the right SEO agency can make all the difference to your SEO success.

The Gordon Digital team takes serious pride in how we work. Our specialists operate as an extension of your business, and that gives us the insight we need to achieve results that actually matter.

No Lock In Contracts

It’s long-term SEO, but without the lock-in contracts. That means your SEO strategy can be as flexible as you need it to be.

Ethical & Safe SEO Tactics

We’re in it for the long haul. We only use approved SEO tactics that ensure your rankings are secure, now and into the future.

Dedicated SEO Account Manager

Your SEO strategy is run by a dedicated account manager. They’re only a phone call away if you have questions or want to chat!

Complete Transparency

Your tailored SEO strategy includes details about all the work our experts have planned, helping you keep track of every dollar.

Excellent Communication

Quarterly strategies, monthly reports and regular check-ins mean that our SEO experts are always in touch with your business.

Genuine Partnership

We work as an extension of your team. Your wins are our wins, and that’s why we focus on achieving results that really matter.

Trusted by over 100 forward-thinking companies

Your Brisbane based team of SEO Professionals

At Gordon Digital, every bit of work is handled by the SEO specialists in our Brisbane office. Come and meet the wonderful faces that will put together your winning SEO strategy!

SEO Account Director

Jose Navas

Web Developer

Georgia Attwell

SEO Account Manager

SEO Copywriter

SEO Account Manager

Frequently asked questions, answered.

You've got questions and we've got answers! SEO can be a bit of a complex field, so we wanted to clear up some of the most frequently asked questions we hear from clients.

How much does SEO cost?

A small to medium business can expect to pay anywhere between $1,000 to $5,000 a month for SEO. Larger businesses could expect to pay between $5,000 to $20,000 per month.

Why is SEO important?

The biggest benefit of Search Engine Optimisation (SEO) is that it makes your website more visible on Google, Bing and other search engines. The higher you are in the search rankings, the more opportunities you’ll have to attract customers to your site. That creates a steady stream of traffic to your website and helps you grow your business!

What is local Brisbane SEO?

Local SEO is a type of Search Engine Optimisation that helps you find customers in Brisbane. With 46% of all Google searches containing local intent, it has never been more important to increase your visibility in the areas around your business.
You’ll need a tailored strategy to make the most of local Brisbane SEO. With the right strategy, your SEO campaign will find people who live in your area and connect with nearby customers!

How does SEO differ from Google Ads?

SEO is a tool that helps your website appear higher in Google search results. Google Ads is a type of paid advertising that allows you to bid for space amongst Google’s search results. The biggest difference is that you have to pay for every Google Ad you run. Meanwhile, SEO gives you an “organic” rankings boost. That means you can show up higher in the search results without having to pay for the position.
For most businesses, the best tactic is to use SEO and Google Ads together. Google Ads provides short-term returns, while SEO gives you a long-term boost to organic traffic, effectively doubling the chance that someone clicks on your website!

What is White Hat SEO?

White Hat SEO is the collection of search engine optimisation techniques that are approved by Google. Using White Hat SEO techniques means your website will appear higher in the search results and that you’ll stay there for the long haul.
White Hat SEO includes things like content writing, on-page optimisation and non-spammy link building.

What is Black Hat SEO?

Black Hat SEO is a group of search engine optimisation techniques that are against search engine rules. Black Hat tactics are designed to trick the system into giving a website an undeserved rankings boost. Using Black Hat SEO results in penalties and a loss of rankings.
Black Hat SEO includes things like the use of invisible text, keyword stuffing and adding unrelated keywords to a page.

What is Technical SEO

No surprises here, Technical SEO is a tactic that improves the technical aspects of your website. The better your technical aspects, the easier it is for Google to crawl and understand your website.

Technical website optimisations include increasing site speed, repairing dead links, structuring content and using a sitemap. All of these things make it easier for Google to understand each webpage. The better Google understands what’s on the page, the more likely it is that page will rank highly. Technical SEO isn’t just good for Google either. It also makes your website easier to navigate and simpler to understand for humans! Things like logically structured content make it easy for a visitor to find the information they want at a glance.

Technical and other on-page SEO techniques are some of the best ways to boost your rankings. If your website is built well and structured properly then it can be simple to make these optimisations. If it’s built poorly, or built using a platform that doesn’t mesh well with SEO, technical optimisation can be very challenging.

What is the Google Algorithm

Google’s search algorithm is incredibly complex. Every time someone performs a search, cutting-edge AI and powerful supercomputers figure out which results to display in a fraction of a second. To do that, Google has developed an algorithm that determines where each website ranks.

Google continuously updates their algorithm to keep up with changes in technology and the way people use search engines. This allows Google to provide the best results, but it also means it’s challenging to keep up with the changes. Algorithm Management is a component of your SEO service. Your will stay across the updates that Google makes to its algorithm. With each new update, your SEO consultants will develop strategies that make the most of the new changes.

Algorithm Management ensures your SEO strategy is up to date and that your website continues to rank well even as things change.

What is Local SEO

SEO isn’t just for big and global companies! The right local SEO strategy can help you find people who are right on your doorstep.

Did you know that more than 46% of Google searches contain local intent? That means people are frequently searching for businesses, products and services that are nearby. Since Google wants to do its best to give searchers what they want, it detects local intent and prioritises search local search results. If you want to show up in local results then you need a local SEO strategy.

A local SEO strategy focuses your website to help people who are close by. The right mix of content, on-page SEO and technical SEO means you’ll rank highly during when someone performs a local search. Local SEO doesn’t just help you rank for searches in your city, you can even use your strategy to target specific suburbs. For businesses like restaurants, trades and professional services, local SEO makes it easy to attract customers who are in your exact area!

What is a Google My Business Profile

Google My Business (GMB) is a free Google business listing that helps your business show up during searches - especially on Google Maps. Optimising your Google My Business profile is a simple way of increasing your brand’s visibility. Because GMB is closely tied to Google Maps, optimising your profile is especially important for local businesses.

GMB is full of powerful tools that allow you to make info about your business easily available. A fully optimised GMB profile shows off things like your name, location, opening hours, products and reviews. These things are then displayed in Google’s organic search results and during Google Maps searches. That means you don’t have to pay for them. Your business can also use its GMB profile to appear at the top of the page where it’s easily visible!

GMB optimisation is a major part of local SEO. With 96% of people using search engines to find nearby businesses, it’s important to show up at the right moments. An optimised and up to date GMB profile can dramatically improve your visibility. GMB also works with the rest of your local strategy to increase the amount of traffic to your website.

What is Link Building in SEO

Google uses links between websites and between the pages on your own site to figure out whether your content is relevant and useful. Links are a huge part of SEO and they’re one of the best tools for teaching Google that your website is high quality. In fact, links are so important that your SEO agency will always be doing some form of Link Building work.

When combined with the rest of your strategy, Link Building is an effective way of increasing your site’s visibility. You don’t just want to spam hundreds of links though. These days, Google is more interested in the quality of each link, rather than the number. Link Building is all about attracting high quality, relevant and authentic links. In practice that means you need other websites to link to your own, ideally from within your own industry.

Link Building is part of your long-term SEO strategy. It takes consistent time and effort to reach out to other people and ask them to place links to your website on their own. The good news is that Link Building has a snowball effect. If you can get the ball rolling, you’ll show up more during searches, and you’ll start attracting backlinks without having to do any work.

What is E.A.T in SEO

Expertise, Authority and Trust (EAT) are a common theme throughout Google’s guidelines. When we say Google loves a high quality website, we mean Google loves sites that have a high level of EAT. EAT describes the three main categories that Google uses to determine search rankings. Improving your EAT factors is major part of your SEO strategy that includes:

Expertise - This is a measure of the content you publish about your specialist subjects. For instance, a plumber whose website is full of useful plumbing information would have a high expertise score. In-depth, helpful, well written and well researched content increases your Expertise in the eyes of Google.

Authority - Authority looks at the reputation of your brand among other experts in your industry. When others see your website as an expert source, your Authority increases. Google checks things like reviews, references, news articles and expert recommendations to determine Authority.

Trustworthiness - This is about being legitimate, accurate and transparent. Trustworthiness can be built by including plenty of information about your business on your website. A website that displays contact information, the names of content authors and credible information sources will have higher Trustworthiness.

What is a Your Money, Your Life Website in SEO

Websites that offer products, services and advice about happiness, health, finance or safety are categorised as Your Money, Your Life (YMYL) by Google. YMYL content is anything that has the potential to seriously impact someone’s life. Especially with topics about medical and financial advice, Google wants to make sure your content is accurate, reliable and useful.

In a time where you can find any info you want online, users are increasingly demanding reliability. No matter where the info comes from, website visitors expect it to be accurate and come from credible sources. When it comes to YMYL content that means you need to focus on providing info that helps people and makes them feel safe.

The YMYL update from Google made an important change to the way websites ranked. The new rules saw some websites rise through the rankings, while others fell from their previous position. Your SEO marketers can design a strategy that takes advantage of the YMYL rules. For businesses that deal with YMYL topics, a tailored SEO strategy makes sure your content ranks highly on Google.

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