If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches …
The average person spends 6 hours and 42 minutes online each day. That speaks volumes on how important it is for businesses to show up online through digital marketing. But what is digital marketing? Arguably the most important form of marketing of our time.What is meant by digital marketing?Digital marketing stands for all marketing activities …
Ranking on search engines is a great way to drive traffic to your website, resulting in more leads and sales. So, you’re probably here because you’re wondering how to check the rankings of a website? Good question, you! It’s fundamental to know where you’re starting at to be able to measure success. In this article, …
What is the one thing every business has in common? Easy: the never-ending struggle to generate business leads. We can throw around all that marketing lingo about impressions and brand awareness, but at the end of the day, the goal of your marketing is probably to generate more quality leads. And we know this because …
SEOs around the world hold their breaths each time Google rolls out an algorithm update. Yet, the May 2020 Core Update was particularly ground-shaking. And not in the least because it got rolled out right in the middle of the Covid-19 pandemic! Now that Google has officially finished rolling it out around the world, the …
Google May 2020 Core Update – What You Need to Know Read More »
Link building has to be one of the most confusing and highly debated areas of SEO. Even many SEO professionals find it to be the most challenging part of their job. However, don’t worry – it’s actually not as complicated as it may first seem. The focus of link building has changed over the years, …
So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …
So, what on earth is this SEO that every Digital Marketer in your orbit keeps making a fuss about?! This is a question we hear often, which speaks to the fact that many small business owners struggle to keep up with the flood of changes that the digital era is bringing about. The smart phone …
What is SEO and How Does It Work? The Right Way to Get Rankings Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. In this post, we’re going to provide you with 7 free and easy-to-use SEO tools.We understand professional SEO management is a big investment for many businesses. Yet, getting your …
“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google …
Do Google Ads Help SEO? 4 Ways Ads Improve Rankings Read More »
