So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …
So, what on earth is this SEO that every Digital Marketer in your orbit keeps making a fuss about?! This is a question we hear often, which speaks to the fact that many small business owners struggle to keep up with the flood of changes that the digital era is bringing about. The smart phone …
What is SEO and How Does It Work? The Right Way to Get Rankings Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. In this post, we’re going to provide you with 7 free and easy-to-use SEO tools.We understand professional SEO management is a big investment for many businesses. Yet, getting your …
“Do Google Ads help SEO?” “Which one should I do, SEO or Google Ads?” These are questions we get asked almost daily. We’re more than happy to answer, and here’s why: so many small business owners are still not leveraging Google Ads to boost their SEO efforts! So, read on to find out why Google …
Do Google Ads Help SEO? 4 Ways Ads Improve Rankings Read More »
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …
2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan Read More »
How to Set Marketing Goals?At the beginning of a new financial year, it is the perfect time to set or revise your marketing goals. The truth is, if you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised …
Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …
Digital Marketing Strategies: What To Do Before Paid Traffic Read More »
Have you claimed your Google My Business listing? Did you know having a comprehensive, regularly updated listing can improve your SEO score? Not only that, your Google My Business listing can also help create authority and trust with your customers, so it’s important you’re in control of content. Google My Business is a FREE listing …
So, you’ve heard about SEO and understand why you should hire an expert to begin optimising your website. Now you’re probably wondering how to choose the right company, which can feel scary and intimidating. After all, there’s time and money on the line, both of which are scarce for the small business owner. We’re well …
How to Choose an SEO company – Warning Signs for Bad SEO Read More »
Search Engine Optimisation is an essential tactic when growing your business. So how do you improve SEO for your online store or service based website? Here we look over fundamental optimisation strategies, and share a few uncommon or maybe unknown practices and mistakes that can greatly affect your Google Ranking. Here is our 2-Phase plan …
