Christmas is the time of year that every e-commerce and retail business should be more aggressive with their marketing plan to reach their audience and capture their attention. As a business owner, your digital marketing strategy should be methodically planned in order to achieve success and growth year on year. We as marketers can tell …
Can You Pass the E-commerce Sales at Christmas Test? Read More »
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. While there are many highly technical elements of SEO, most on-page techniques can be managed by the everyday user. Here are just a few simple tools you can start …
Are you among the many small business owners still not leveraging Google AdWords to boost your SEO efforts? If you are, read on to see why Google AdWords should be a crucial element in your SEO strategy.Google, the most popular search engine in the world, shows listings of websites when someone searches for something on …
The slow season is the perfect time to start preparing for the rest of the year. Keep up the momentum you’ve been building in the Christmas period with these tactics: Database Growth While you’re not pushing specific products or offers, now is the ideal time to undertake some database growth tactics. Your EDM can be …
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …
2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan Read More »
Now you have your short-term goals sorted (thanks to part one of our example marketing goals series) it’s time to look at the long-term picture. Here are a few suggestions for what you should be keeping an active focus on, well into the future of your business. Example Marketing Goals: Long-Term Brand Recognition This should be …
If you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised first so that your marketing efforts are not made in vain. Having clear goals, a refined focus, will make success much more likely than if you are …
Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …
Digital Marketing Strategies: What To Do Before Paid Traffic Read More »
Have you claimed your Google My Business listing? Did you know having a comprehensive, regularly updated listing can improve your SEO score? Not only that, your Google My Business listing can also help create authority and trust with your customers, so it’s important you’re in control of content. Google My Business is a FREE listing …
So, you’ve heard about SEO and understand why you should hire an expert to begin optimising your website. Now you’re wondering how to tell the difference between bad SEO and good SEO… Like any industry there are agencies out there who are willing to use negative tactics to try for quick results that will only …
