by Jessica Gordon | Mar 19, 2018 | SEO
When I say, “Search Engine Optimisation”, do you feel your brain fading into sleep mode? Stop! SEO doesn’t have to be as daunting as it sounds. While there are many highly technical elements of SEO, most on-page techniques can be managed by the everyday user. Here are...
by Jessica Gordon | Mar 10, 2018 | Google AdWords, SEO
Are you among the many small business owners still not leveraging Google AdWords to boost your SEO efforts? If you are, read on to see why Google AdWords should be a crucial element in your SEO strategy.Google, the most popular search engine in the world, shows...
by Jane Schon | Feb 8, 2018 | Conversion, Ecommerce, SEO
The slow season is the perfect time to start preparing for the rest of the year. Keep up the momentum you’ve been building in the Christmas period with these tactics: Database Growth While you’re not pushing specific products or offers, now is the ideal time to...
by Jane Schon | Jan 17, 2018 | Conversion, Facebook, Google AdWords, Landing Pages, SEO
Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled,...
by Jane Schon | Dec 5, 2017 | Conversion, Ecommerce, SEO
Now you have your short-term goals sorted (thanks to part one of our example marketing goals series) it’s time to look at the long-term picture. Here are a few suggestions for what you should be keeping an active focus on, well into the future of your business....
by Jane Schon | Nov 28, 2017 | Conversion, Ecommerce, Google AdWords, Google Analytics, Landing Pages, SEO
If you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised first so that your marketing efforts are not made in vain. Having clear goals, a refined focus, will make...
