SEO

How to close a lead from Google

Small Biz Banter: How to Close a Lead from Google, with Dawson Electric’s Kristine Dawson

So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …

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2018 Marketing Plan Ideas

2018 Checklist Part Two: 5 Ideas for Your 2018 Marketing Plan

Part two of our 2018 Checklist focuses on planning. When you’re hunting for your 2018 Digital Marketing Plan ideas, seriously consider these five elements: 1. Google AdWords Campaigns Measurable, accountable, price conscious, immediate, precisely targeted, controlled, personalised, flexible… Google AdWords is a fast, highly trackable and cost-effective way to reach the audiences you want at the …

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How to set marketing goals guide

How to Set Marketing Goals: a Complete Guide

How to Set Marketing Goals?At the beginning of a new financial year, it is the perfect time to set or revise your marketing goals. The truth is, if you’re in business, you need a marketing plan. A marketing plan acts as an extension of your business plan; it’s important to have your business plan finalised …

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Digital Marketing Strategies

Digital Marketing Strategies: What To Do Before Paid Traffic

Organic traffic or paid traffic…. that is the question. These days you shouldn’t expect to survive on any one form of traffic. It’s important to have a multilayered approach to marketing your business, and it’s even more important to have solid strategies in place before paying for traffic. When you’re sitting down to create winning …

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How important is google my business

How Important is Google My Business?

Have you claimed your Google My Business listing? Did you know having a comprehensive, regularly updated listing can improve your SEO score? Not only that, your Google My Business listing can also help create authority and trust with your customers, so it’s important you’re in control of content. Google My Business is a FREE listing …

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SEO agency how to choose

How to Choose an SEO company – Warning Signs for Bad SEO

So, you’ve heard about SEO and understand why you should hire an expert to begin optimising your website. Now you’re probably wondering how to choose the right company, which can feel scary and intimidating. After all, there’s time and money on the line, both of which are scarce for the small business owner. We’re well …

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