SEO is an industry that is not just growing, it’s thriving. Don’t just take it from us – research has found that 53% of all trackable website traffic is from organic search. The SEO industry always evolving with every algorithm update, technology trend and new search behaviour.So, how do you enter this field that’s going …
Career Spotlight: How to Become an SEO Strategist – a Day in the Life of Tyla Read More »
In May 2020, a new Google algorithm update was announced: the page experience update. Any time a Google algorithm update is announced, it shakes up the SEO world – as ranking metrics shift, so do hard-earned website rankings.Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and …
What Is the Page Experience Google Algorithm Update? Read More »
“Voice search will change digital marketing.” This is a claim you’ve probably heard multiple times! And no wonder – a 2018 study found that 57% of Australians have adopted voice search, and the number is only bound to have grown since. This means brands across the board must make sure they have all their bases …
Keyword research is one of the most important steps when laying the foundations of your SEO campaign. In fact, keywords can make or break your campaign, because they influence the type of traffic you’ll get from SEO. The end goal of SEO is to bring your business more leads or sales, which is why you …
If you’ve dabbled in SEO at all, you’ve probably heard the term long-tail keyword. Now you might be thinking, hold on – don’t I just want to rank for the main keywords in my industry and location? Let us stop you right there! Did you know that 92.3% of keywords get less than ten searches …
The average person spends 6 hours and 42 minutes online each day. That speaks volumes on how important it is for businesses to show up online through digital marketing. But what is digital marketing? Arguably the most important form of marketing of our time.What is meant by digital marketing?Digital marketing stands for all marketing activities …
Ranking on search engines is a great way to drive traffic to your website, resulting in more leads and sales. So, you’re probably here because you’re wondering how to check the rankings of a website? Good question, you! It’s fundamental to know where you’re starting at to be able to measure success. In this article, …
What is the one thing every business has in common? Easy: the never-ending struggle to generate business leads. We can throw around all that marketing lingo about impressions and brand awareness, but at the end of the day, the goal of your marketing is probably to generate more quality leads. And we know this because …
SEOs around the world hold their breaths each time Google rolls out an algorithm update. Yet, the May 2020 Core Update was particularly ground-shaking. And not in the least because it got rolled out right in the middle of the Covid-19 pandemic! Now that Google has officially finished rolling it out around the world, the …
Google May 2020 Core Update – What You Need to Know Read More »
Link building has to be one of the most confusing and highly debated areas of SEO. Even many SEO professionals find it to be the most challenging part of their job. However, don’t worry – it’s actually not as complicated as it may first seem. The focus of link building has changed over the years, …
