Running a small business is one of life’s great challenges. You’ve got the ideas and the drive to build the business, but you won’t always have the time or budget to match. Even still, loads of businesses make it happen, and they do a fantastic job of getting into digital marketing any way they can! […]
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Keep up to date with the latest Gordon Digital news and a selection of articles we think you’ll find helpful for building your business.
Let’s get it out of the way: most businesses now need a website. Australia is a nation of internet addicts. More than 90% of the population regularly uses the internet, and 81% of people now do research online before they make a big purchase. Truth is, the internet is hard to avoid! You’re carrying around […]
Everything you do in the digital marketing space needs to be married to an overarching strategy. Building a website, writing blogs, posting on social media – those things are all great, but the effort isn’t worth anything if you can’t get them to work together. That’s where Google Trends can help out. One of the […]
It’s no secret that we all want to show up in the top spot on Google’s Search Engine Results Page (SERP). That #1 organic position captures 39.6% of all clicks that happen on Google. Even the #2 spot only manages to pick up half as many clicks, and the percentages drop off sharply after that. […]
Is your phone not ringing? Are you dealing with a lot of tire kickers and jobs that aren’t even worth the drive-out? Joe Blow down the road has business coming out his ears and you don’t know how he does it? We understand marketing for tradies is a tough gig. That’s why we tailored our […]
Did you know that it only takes seven seconds to make a first impression of another person? Now, think of your website like the face of your small business. Do you want your customers’ first encounter with your company to be with a welcoming, professional and easy-to-use website or a series of clunky, slow and […]