Keep up to date with the latest Gordon Digital news and a selection of articles we think you’ll find helpful for building your business.
SEO
How AI is changing the way Search Engine Optimisation works SEO is a pretty big deal these days. If you want people to be able to find your business when they’re searching online, SEO is the tool you need. But SEO has always been a bit of a challenge. It’s a time-consuming, long-term strategy, and …
April 27, 2023
SEO
Local search is one of the fastest growing (and most important!) Google trends! Google now handles about 63,000 searches per second, and almost half of them contain local intent. That means millions of people are searching for nearby results, and local SEO is the best way to get your foot in the door! The right …
December 6, 2022
SEO
Website authority is one of the most important things Google measures when it’s ranking your website. Authority is Google’s way of judging how helpful the content on your site is. The higher your authority, the higher your ranking. In most cases, high authority scores are earned by having strong hyperlinks between your website and other …
April 25, 2022
Digital Marketing, Small Business
Running a small business is one of life’s great challenges. You’ve got the ideas and the drive to build the business, but you won’t always have the time or budget to match. Even still, loads of businesses make it happen, and they do a fantastic job of getting into digital marketing any way they can! …
April 11, 2022
Small Business, Website Design
Let’s get it out of the way: most businesses now need a website. Australia is a nation of internet addicts. More than 90% of the population regularly uses the internet, and 81% of people now do research online before they make a big purchase. Truth is, the internet is hard to avoid! You’re carrying around …
March 30, 2022
SEO
Everything you do in the digital marketing space needs to be married to an overarching strategy. Building a website, writing blogs, posting on social media – those things are all great, but the effort isn’t worth anything if you can’t get them to work together. That’s where Google Trends can help out. One of the …
March 18, 2022
SEO
It’s no secret that we all want to show up in the top spot on Google’s Search Engine Results Page (SERP). That #1 organic position captures 39.6% of all clicks that happen on Google. Even the #2 spot only manages to pick up half as many clicks, and the percentages drop off sharply after that. …
March 16, 2022
Small Business
Is your phone not ringing? Are you dealing with a lot of tire kickers and jobs that aren’t even worth the drive-out? Joe Blow down the road has business coming out his ears and you don’t know how he does it? We understand marketing for tradies is a tough gig. That’s why we tailored our …
February 10, 2022
Website Design
Did you know that it only takes seven seconds to make a first impression of another person? Now, think of your website like the face of your small business. Do you want your customers’ first encounter with your company to be with a welcoming, professional and easy-to-use website or a series of clunky, slow and …
October 19, 2021
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