Woman in office researching how important is social media in marketing

How Important Is Social Media in Marketing

When starting out, many small businesses turn towards social media for their marketing. How important is social media in marketing your business, though? Depending on what you do, there’s a chance it shouldn’t be the focus of your marketing efforts. Controversial, we know!So, how important is social media in marketing, really?In an increasingly competitive business …

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How to close a lead from Google

Small Biz Banter: How to Close a Lead from Google, with Dawson Electric’s Kristine Dawson

So you’ve set up your digital marketing campaigns on Google, researched your keywords carefully, targeted to the right audience and maybe even got a killer landing page built… so now you sit back and wait for the business to start rolling in, right? Not quite. Here’s the deal: while a quality Google Ads campaign will get …

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What Are Google Ads

Google Ads Fundamentals: What Are Google Ads and How Do They Work?

With Google now processing over 63,000 searches per second, it’s more important than ever to ‘click’ with your customers – see what we did there? Jokes aside, what this means for small businesses is it’s essential that potential customers can find you on Google. Search engines are the main method customers use to look for products …

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