Industry
- Trade
Article Tags
- SEO
Surging this auto electrician into position 1 on Google
Acces Auto Electrics & Air Conditioning (AAEAC) is an auto electrician that specialises in auto electrics including air conditioning and accessories for cars, caravans and 4WDs.
They take pride in developing solutions that suit their customers’ lifestyles. AAEAC is based in North Brisbane and works with customers from all over the city, offering quality workmanship and fast response times.
RESULTS OVERVIEW
29%
increase in organic enquiries
19
position #1 keywords
948%
increase in organic traffic
The Details • The Details • The Details • The Details
The Client’s Goals
- Increase visibility and awareness
- Increase the number of enquiries
- Promote their car security and electric brake installation services
Our Challenges
- Vehicle security is a competitive space, with many companies dedicating themselves to security systems, which makes it tough to break into the search results
- Ranking for electric brake controllers is difficult when the results are dominated by equipment manufacturers with high-authority websites
The Strategy • The Strategy • The Strategy • The Strategy
AAEAC has grown steadily, and they now want to focus on big-ticket services, like installing car security, electric brakes, and electrical accessories for off-roading.
Project Overview
Campaign Reporting Period
We’ve been providing SEO for AAEAC since 2020. We have a strong foundation for their core services, but we needed to expand our campaign to target new business areas.
This was done by optimising existing service pages with new conversion-focused content and layouts. New and refreshed content was supported by high quality blogs, and it was all tied together with internal linking.
These things helped to position AAEAC as an expert provider of electric brake installation and car security installation.
But we weren’t done yet. With the business growing, it was time to expand AAEAC’s presence across Brisbane. Their past SEO campaigns have focused on their local Ashgrove area, so we repositioned the site as a Brisbane-wide service.
We made great progress throughout 2023, and our efforts saw new #1 keywords, better visibility and an overall increase in organic conversions.
Services Used
SEO
A tailored Search Engine Optimisation strategy is the key to outranking your competitors on Google and providing a clear journey to your engaging with your business. Whether its leads or sales you are after, our SEO strategy is aimed to help you achieve your business goals.
The Outcome • The Outcome • The Outcome • The Outcome
We're thrilled with our progress so far. Here's a small sample of the results we've been able to achieve through this campaign.
Results Overview
29%
increase in organic enquiries
The improved user experience and additional website traffic helped AAEAC earn a 29.21% increase in organic conversions. This included customers who were booking service appointments, which directly translates to bottom line revenue.
19
position #1 keywords
Optimising the content on the AAEAC website helped us push 11 keywords to the #1 position on Google. Importantly, one of our new #1 keywords was “electric brake controller installation” which has given us a major boost in traffic. We had great success in targeting customers across Brisbane, rather than just in Ashgrove. That was a major factor in a 178.2% increase in keyword visibility. It also played a core role in attracting the conversions that AAEAC needs to continue growing their business!
948%
increase in organic traffic