- Case Study
- OJ Pippin Homes
We got this home builder 10x more leads without increasing their ad spend!
Results Overview
- 10x more leads
- 90% lower cost per lead
- 10% lead to project conversion rate
The Client
OJ Pippin Homes is a family-owned builder bringing Queenslanders the homes they’ve always dreamed of. They fill an important niche between high-end and project builders. Their goal was to increase brand awareness and boost their lead generation without sacrificing quality.
The Strategy
The custom home market is full of competitors who all promote similar values, striving to appear as the go-to builder. By conducting in-depth research, our team found the right mix of high-volume, commercially driven keywords with strong conversion potential.
Once we had our list, we segmented them to align with OJ Pippin’s audience, as well as their most profitable services. We also built partnerships with relevant home design and lifestyle websites, creating content around trending topics in the Australian home design space that would funnel audiences back to OJ Pippin Homes.
Finally, we refreshed and redesigned their website content to boost authority and trust, not just with Google, but with the users actually interacting with the site.
"The best agency we have partnered with."
“I would be more than happy to recommend Jessica and her team at Gordon Digital. They are all amazing to deal with, delivered on their promises and are the best agency we have partnered with.
Our main focus is lead generation; in the short time Gordon have managed our digital marketing accounts our leads have tripled and the quality of the leads has also improved.
You know you have made the right move when your sales team are asking you to stop sending them leads, compared to 5 months ago when they were fighting over leads!”
The Results
10x
90%
10%
Before partnering with Gordon Digital, OJ Pippins’ seven person sales team was struggling with just 2–3 leads per week, creating internal competition and making their ambitious goal of 100 builds per year seem out of reach.
Within 3 months, we completely transformed their pipeline:
- 10x increase in lead volume: From 2–3 leads per week to 20–30 qualified leads every week
- 90% reduction in cost per lead: Dropped from $1,400 to just $127
- 10% conversion rate: The team now converts 8–12 leads into signed contracts with deposits each month
- On track for 100+ builds: With consistent, quality lead flow, OJ Pippins is confidently hitting their annual target
Today, instead of fighting over scraps, the sales team is thriving. Consistently hitting KPIs and focusing on what they do best: building dream homes for Brisbane families.