- Case Study
- Rod’s Kitchens
We helped this renovation brand cut their cost per lead by 57% and grow their revenue by 22%
Results Overview
- 4.4x increase in online leads
- Cost per lead halved
- 22% increase in annual revenue
The Client
Rod’s Kitchens has been transforming kitchens since 1979. They needed a marketing strategy that would consistently bring in high-quality leads and position them as the go-to for kitchen renovations in South East Queensland.
The Strategy
The starting point was building a new Google Ads strategy to target high-intent searches for kitchen renovations.
Having more leads is all well and good, but we wanted them to convert, and not everyone searching for kitchen renovations is in the market for one. That’s why we introduced qualifying forms to weed out time-wasters and make sure the leads that were coming through were high quality.
Organic visibility was another path to more quality leads, so we focused on improving key service and decision-making pages. We optimised their pages to get more eyes in the right spot.
“We’ve just started working with Gordon Digital as a customer and have been very impressed with their service and level of detail. Many thanks to the Gordon Digital team!”
The Results
4.4x increase
Cost per lead
22% increase
Our targeted campaigns paid off by getting them 4.4x as many online leads. Now that they were being seen by the right people in the right places, they were getting the right kind of work. The cost per lead more than halved, going from $68.25 to $33.60 in the first three months. That’s a 57% drop.
All those extra high-quality leads led to a nice boost to annual revenue. They went from 132 projects to 155, increasing revenue by 22%.
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