Build credibility from the first click with Google Ads that convert.
When people search for services like yours, they’re not just looking for the cheapest option, they’re looking for a business they can trust to get the job done. Our Google Ads strategies put your brand in front of ready-to-book clients with messaging that builds confidence.
Why should you care about your Google Ads?
- Reach high-intent clients who are actively searching for a trusted provider.
- Position your brand as the trusted choice for high-value projects.
- Turn clicks into conversations with clients who already value your expertise.
Here’s where you’ll find out if Google Ads align with your goals, how long it takes to see ROI and how our process builds trust while driving measurable growth.
Our approach:
Set goals and a clear strategy.
We align your budget, desired locations and lead targets upfront so every decision ladders to revenue.
Building your campaign well.
We keep a tight account structure, intent-led keywords, on-brand copy and conversion-ready landing pages.
We test and fix as we go.
Always-on bid, audience and creative testing to lower your cost-per-lead (CPL) and increase qualified enquiries.
Report, refine, repeat.
We believe in clear reporting that shows leads, not just vanity metrics.
From strategy to execution, we’ve helped these brands grow where it counts.
We helped this Brisbane-based electrical business increase their revenue by 23% and rank #1 for ‘Electrician Brisbane’ on Google.
What we did
- Targeted high-intent keywords through Google Ads and SEO.
- Optimised their ad strategy to attract ready-to-book customers.
- Built a long-term lead generation plan that scaled with their goals.
What changed because of it
- Their revenue went up: we increased their annual revenue by 23%
- They were the top ranked: we got them to #1 ranking on Google for “Electrician Brisbane”
- Their leads increased: up to a 22% increase in online leads from service areas they wanted to target.
134% revenue growth for an Aussie timber floor care eCommerce brand.
What we did
- Introduced Shopping and Search campaigns to drive customers to the website.
- Targeted users who were searching for general advice about cleaning, maintaining and repairing timber flooring.
- Wrote SEO-optimised content that delivered real results.
What changed because of it
- Revenue increased 134% over 12 months
- Increased their order value by an average of 24%
And we helped this luxury custom builder grow their project volume by 28% and increase their average build value by $300K.
What we did
- Overhauled their Google and Meta ad strategy to target $1M+ custom build enquiries.
- Implemented location-specific targeting to filter out low-quality leads.
- Built SEO authority through strategic content, local optimisation and technical site fixes.
What changed because of it
- Their revenue went up: with a 31% annual increase
- Their projects increased: with 28% more annual new build projects (from 68 to 94 in the first year)
- And so did their project value: they saw a 69% jump in average project value, from $450K to $750K.
What our clients are saying:
With us, you’ll get:
- A dedicated Google Ads specialist who knows your industry and understands your growth goals.
- A tailored campaign strategy aligned with your business model, margins and ideal customer.
- Confidence that your budget is being invested strategically and driving qualified results.
- End-to-end support, from first click through to high-converting landing pages.
- Proactive optimisation and fast, responsive communication.
The proof is in our performance:
We don’t chase vanity metrics. We build marketing systems that consistently drive measurable revenue growth year after year.
From local trades to national builders, we’ve helped hundreds of Australian brands scale with strategies tailored to their goals.
A decade of proven experience helping brands grow predictably through honesty, strategy, and specialist execution.
We build long-term partnerships, not short-term campaigns. Our clients have been with us for years because our results compound over time.
A high-end brand needs premium clients. We help put your brand in front of them.
Strategic keywords & competitor analysis Data-driven targeting that puts your offer in front of the right people.
- We uncover the exact keywords your ideal clients are using, then we outbid the competition.
- Competitive audits ensure your campaigns outperform others vying for the same space.
- We continuously refine based on real market shifts and performance data.
Compelling ad creative Your ads should speak like your business: premium, polished and purposeful.
- We’ll write in a way that relates and makes sense to your audience.
- Everything will sound like your brand, not a generic template.
- We’ll test different versions of your ads to see which one works best and run with the clear winners.
- You’ll always have final approval over your ads before they go live.
End-to-end campaign management Your campaigns are actively managed and constantly improving.
- Hyper-targeted audience segmentation by intent, location, and time.
- Ongoing bid adjustments and campaign refinements.
- You stay focused on your projects while we handle the performance.
Conversion landing pages We send your high-paying clients to a sales page designed to convert..
- Strategic design with one purpose: drive high-intent leads to take action.
- Mobile-first performance, fast load times and persuasive messaging.
- Seamless branding from ad to page for a cohesive, professional impression.
Clear reporting You’ll know what’s working, why it’s working, and where to scale.
- You’ll get clear performance reports.
- You’ll know how many leads you got from your campaigns, not just clicks.
- We’ll give you clear breakdowns on what we did, why we did it and the results.
- You’ll see exactly where your marketing spend is going.
Remarketing Ads We make sure you stay on the radar until your people are ready to make a move.
- Reconnect with people who’ve visited your site but didn’t convert.
- Subtle, high-end remarketing without spammy pop-ups or pushy ads.
- Especially effective for high-value services with longer sales cycles.
01
Book your free strategy call.
02
We’ll build your Google Ad game plan.
03
We get to work and you start bringing in leads.
Our Google Ads FAQs
Why choose Gordon Digital to run your Google Ads?
Because we don’t just run ads, we run campaigns that get you results. Whether you need phone calls, site bookings, or sales leads, we tailor your Google Ads strategy to get your brand in front of the right people at the exact moment they’re ready to take action.
Is Google Ads right for my business?
We’ve helped run successful Google Ads for:
- Residential and custom builders
- Renovation and granny flat builders
- Trades (sparky, plumber, concreter – you name it)
- Commercial and office fitouts
- Civil and earthworks brands
- Mining and industrial
- Property developers
- Architects, engineers and drafting pros
- Suppliers and manufacturers
- Certifiers and WHS
How much should I spend on Google Ads?
Your ideal budget depends on your goals, market and competition. We’ll help you figure out what makes sense based on your margins, lead value and the local demand in your area. We’ve developed a handy calculator to get an idea of your marketing spend.
How long does it take to see results?
You can start seeing clicks and enquiries as soon as your campaign goes live. But the really good results come from ongoing optimisation. The checking and refining to make sure we’re always putting your brand ahead. Most of our clients start seeing noticeable results in their leads and cost per click within 4-6 weeks.
What’s included in your Google Ads service?
We take care of everything, but you’ll of course have the final approval on your campaigns before we publish them. We cover the keyword research, competitor analysis, ad copywriting, the landing page to match, campaign set-up, daily monitoring and the monthly reporting.
Can you target specific suburbs or areas?
We sure can. We can set your ads to appear in specific postcodes, regions or even radius-based targeting around job sites. You’ll only pay for clicks from people searching in the right areas.
What’s the difference between Google Ads and SEO?
Google Ads is like turning on a tap for leads, you’ll pay to appear at the top of search results instantly. SEO is a longer-term strategy that earns you that top spot over time. Most of our clients do both to maximise visibility.
Will I have access to the account?
Yes, it’s your account. You’ll always have full access to your campaign data and performance and you’ll be looped in with regular updates and transparent reports.
What’s the difference between a regular website and a landing page?
You’ll still have your website running separately, but your landing page will be a hard and fast sales tool to drive conversions from people who click on your Google Ad and are ready to take action.