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SEO Link Building

Our SEO link building strategies are the best way to reach new audiences and boost your website’s search rankings.

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SEMRUSH Partners

Certified since 2016
60+ 5 Star Reviews
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It’s SEO link building delivered differently

Existing Backlink Audits

We audit your existing backlink profile to see how you’re performing. Checking existing backlinks helps us identify any unwanted links and build relationships within your industry.

Competitor Backlink Analysis

Analysing your competitor’s backlinks tells us how your website measures up. Competitor backlinks are also a great way to find opportunities for your SEO link building strategy.

Diverse Link Building Strategies

We build a diverse range of links to boost your website’s authority and help you reach that #1 spot. Our team can connect with a variety of sources and grow your digital footprint.

It’s Quality Over Quantity

High quality backlinks are one of the most effective ways to build your business. We use white hat tactics to secure quality backlinks from trusted sources and industry leaders.

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Case Studies

Our Clients See Real Results

Gordon designs SEO link building strategies with impact. The right links can grow your business and boost your search rankings, and we’ll get you there.

Our Approach to SEO Link Building • Our Approach to SEO Link Building

SEO link building is one of the most effective ways to grow your presence and connect with new customers. As a leading Brisbane SEO agency, we have developed a process to ensure we maximise the value from your backlink campaign.

1.
We review your current link profile.

Our team will review your current backlink profile. We identify low quality sources and look for ways we can increase the value of existing links.

2.
We’ll search for link building opportunities.

By analysing competitors and learning more about your industry, we can find new opportunities for building links and raising your digital profile.

3.
Our team optimises your backlinks.

We optimise links, disavow low quality sites and reach out to publishers. Our writers will even provide the content needed for a quality backlink

Our clients love us!
You will too.

Photoelectric Smoke Alarms
Highly recommend Gordon Digital. They helped our small business grow significantly in the SEO and online marketing space.
George Painting
Very well organised Since day one the team is very clear on there strategies and happy to explain all the ins and outs, i believe that also depends on the clients understanding to how SEO technically works.
I highly recommend them to every business that is ready to invest in SEO and build a great online visibility.
Jennifer Constable
Very knowledgeable and helpful team. Our website is in great hands. Thanks Sarah and Shanu!
Quicksand Flooring
Since Gordon Digital took over our SEO, we've seen a massive increase in website traffic and, more importantly, a huge surge in bookings. We've never been this booked up with jobs, and we can't thank Gordon Digital enough!

Special mention to Sarah, who has been an absolute rockstar! She's always available to answer our questions and provide guidance. We feel like we're in safe hands with Gordon Digital.

If you're looking for an SEO company that truly delivers, look no further than Gordon Digital. We can't recommend them highly enough!
Madelein
Gordon Digital has been a game-changer for our online timber flooring supplies shop! Since they took over our SEO and Google Ads campaigns, we've seen a significant increase in website traffic and sales. Their expertise and attention to detail have helped us outrank our competitors and reach new customers. We can't recommend Gordon Digital enough - 5 stars isn't enough, we'd give them 10 stars if we could!
Daniel Parker
Gordon Digital has delivered outstanding results for our business with their tailored marketing strategies and our monthly strategy meetings. Their data-driven approach and creative solutions have significantly improved our engagement and conversion rates. The team's responsiveness and collaborative spirit have made the partnership exceptional, and their commitment to continuous improvement is evident. I would highly recommend Gordon Digital for anyone looking to elevate their marketing efforts.
Roland Marshall
We've just started working with Gordon Digital as a customer and have been very impressed with their service and level of detail. Many thanks to the Gordon Digital team!
Churchill Education RTO 31430
Gordon Digital has managed our Meta advertising for the past 3 years. We have worked with a range of great ad managers over that time including Kristie, Roxy and Tynan. Thank you to all for their continual enthusiasm, creativity and proactive approach. It's a pleasure working with you.
Andrew Martel
Thank you to Gordon Digital for taking care of my online presence for my electrical trade business.

They have looked after everything from Google ads and SEO strategy campaigns through to completely designing and creating my website.

Without the help of Sarah, my phone wouldn’t be ringing nearly as much as it does.

I look forward to growing my business further with the help of Gordon Digital.
Tamara Nicholson
I am definitely glad I made the phone call to Gordon Digital. Our business relies on phone calls and web traffic to gain new customers. Since moving over early march our new customer base has grown on average 2 to 5 customers per day. Beth was very detailed in her research into our industry and ensured the campaign for Super Skips had a competitive edge. Our return on investment has been substantial. I highly recommend Gordon Digital for Google Ads Campaigns. Local business is key.
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Search Engine Optimisation Services • Search Engine Optimisation Services

Technical SEO

We handle technical SEO, from site speed all the way through to schema and site architecture.

Local SEO

We’re local SEO experts that can make sure your brand shows up when people are searching.

SEO Copywriting

Our in-house SEO copywriters can create anything for websites, link building and beyond.

Generative AI

Gordon uses generative AI to streamline our work and deliver more value than ever before.

Grow Your Audience With SEO Link Building

Reach new customers and build relationships within your industry using SEO link building. Contact Gordon to book a strategy session, or get in touch to find out more.

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Why Choose Gordon Digital?

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    Human Focused Partnership

    We bring our people and clients together into one united, harmonious, and expansive culture. It’s this environment that is a true side-by-side, sleeves-rolled-up, partnership.

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    Transparency & Radical Honesty

    A trusted space where we can share, support, and learn from each other to keep our sights laser focused on raising the bar. An open environment full of highs, lows and frank conversations.

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    Relentless Approach to Growth

    This baseline enables us to deliver real and impactful outcomes for our clients. To grow, scale and push the boundaries of what they ever thought was possible for their businesses.

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    Communication Delivered Different

    Gordon Digital is about helping businesses navigate the foreign land of digital marketing with the confidence that someones always got their six. We are always a phone call or email away and will get back to you, always.

Frequently Asked Questions

Can’t find the answer you’re looking for? Reach out to our seo specialist team.

Is it against Google’s Terms of Service to build links?

It’s against Google’s Terms of Service to build “unnatural” links. A natural link is anything you’ve earned organically, e.g. through digital PR or being featured on a news website. Unnatural links are considered a form of spam or an attempt to manipulate Google’s search rankings. If Google suspects that a link is unnatural, spammy or especially low-quality, it’s likely to ignore the link. The best way to earn natural links is to publish high quality content and build relationships with customers, competitors, news sites, industry bodies and more.

What’s more important – quality or quantity of links?

The quality of your backlinks is more important than the quantity. You can consider backlinks as a vote of confidence. If a high quality website gives you a backlink, that has significant value. If a low quality website gives you a backlink, that might look like spam, or Google won’t place much value on the link. The best way to increase your search rankings is to build as many high quality links as possible. The more quality links you have, the better.

What is Domain Rating and Domain Authority?

Domain Rating (DR) is a metric that was developed by Ahrefs to measure the depth and value of your backlink profile. Domain Authority (DA) is a metric developed by Moz that measures how likely your website is to rank in search engine results. While DR and DA are both proprietary metrics, they give us an indication of your website and backlink authority. The higher your authority, the more likely you are to reach the #1 spot on Google.

What is a PBN?

A Private Blog Network (PBN) is a network of websites that’s created solely for link building. Websites within the network publish content specifically to pass backlinks and authority back to a main website. Using a PBN is against Google’s terms of service. The links that originate from PBNs often appear as “unnatural” and may be ignored by Google. In the worst case, Google could issue a manual penalty for attempting to manipulate rankings.

What is external anchor text and why is it important in link building?

Anchor text is the clickable text used in a link and is important because it tells the user what they’re clicking on and where they’re going, helps users find relevant information, and allows Google to understand the value of the linked page. Search engines read anchor text to determine the topic and context of your website. When building links, using the right anchor text can enhance the value of the backlink and improve your domain authority.

What is link diversity and why is it important?

Link diversity is the variety of link sources that point to your website. Having a diverse range of link sources can increase the value of your backlink profile. Backlinks can come from sources like other websites, social media platforms, citations, directories, forums and more. Natural backlinks tend to come from a broad variety of sources. Google sees greater link diversity as an indicator of the value of your backlink profile.

What is a disavow file and is it still important?

A disavow file is a .txt document that allows you to deactivate certain backlinks that point from another domain to your own website. Disavow files tell search engines which links or domains to remove your from backlink profile. This is useful if your website has attracted links from spammy or low quality sources. Disavow files are still important. However, Google is now very good at detecting and ignoring spammy websites. As spam detection gets better, Google may sunset disavow files.

Let’s Work Together

It’s digital marketing done different. Book a tailored strategy session to see how we can help you kick your business goals.

Telephone
07 3124 0257
Email
hello@gordondigital.com.au

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