Turn attention into action with Social Media Ads that perform.
People might scroll past hundreds of brands every day, but they’ll stop for one they trust. Our social media ad strategies help your business stay front-of-mind and feel familiar to the right people, long before they’re ready to book.
Why should you care about your Social Media Ads?
- Build trust before the quote stage and stay front-of-mind.
- Warm and retarget audiences so interest turns into action.
- Prove performance with clear, month-on-month reporting.
Here’s where you’ll find out how Social Media Ads can help your brand build recognition, strengthen relationships and turn trust into qualified leads.
Our approach:
Targeting that finds your people.
We layer behaviour, location and buyer signals to reach decision-makers (not just scrollers).
Custom creative that stops the scroll.
Premium visuals and copy that look and sound like your brand and make taking action feel easy for your leads.
Funnels that do the heavy-lifting.
We warm your audience, retarget and lead the journey from first impression to making the sale.
Straight- forward reporting.
We report on what we ran, what it returned back to your business and what we can do better next month (every month).
From strategy to execution, we’ve helped these brands grow where it counts.
We helped this renovation brand cut their cost per lead by 57% and grow their revenue by 22%
What we did
Built a Google Ads strategy targeting high-intent searches for kitchen renovations
Introduced qualifying forms to week out time-waters and improve conversion
Optimised key service and decision-making pages to boost organic visibility
What changed because of it
- Their website leads went up: we helped get a 4.4x increase in online qualified leads
- Their cost per lead halved: they saw a 57% drop in the cost per lead (from $68.25 to $33.60 in the first 3 months)
- Their annual revenue increased: a 22% rise in annual revenue, going from 132 annual kitchen renovation projects to 155
We helped this Brisbane-based electrical business increase their revenue by 23% and rank #1 for ‘Electrician Brisbane’ on Google.
What we did
- Targeted high-intent keywords through Google Ads and SEO.
- Optimised their ad strategy to attract ready-to-book customers.
- Built a long-term lead generation plan that scaled with their goals.
What changed because of it
- Their revenue went up: we increased their annual revenue by 23%
- They were the top ranked: we got them to #1 ranking on Google for “Electrician Brisbane”
- Their leads increased: up to a 22% increase in online leads from service areas they wanted to target.
And we helped this luxury custom builder grow their project volume by 28% and increase their average build value by $300K.
What we did
- Overhauled their Google and Meta ad strategy to target $1M+ custom build enquiries.
- Implemented location-specific targeting to filter out low-quality leads.
- Built SEO authority through strategic content, local optimisation and technical site fixes.
What changed because of it
- Their revenue went up: with a 31% annual increase
- Their projects increased: with 28% more annual new build projects (from 68 to 94 in the first year)
- And so did their project value: they saw a 69% jump in average project value, from $450K to $750K.
With us, you’ll get:
- A local, experienced team of social media advertising specialists.
- Tailored strategies across Facebook, Instagram, LinkedIn and Pinterest.
- Audience-first creative that commands attention and drives high-quality enquiries.
- Intelligent targeting and segmentation to maximise your spend.
- Transparent reporting with clear performance indicators, not vanity metrics.
- Strategic optimisation to reduce cost per lead and improve ROI over time.
- Fast response times, direct communication and results you can measure.
What our clients are saying:
The proof is in our performance:
We don’t chase vanity metrics. We build marketing systems that consistently drive measurable revenue growth year after year.
From local trades to national builders, we’ve helped hundreds of Australian brands scale with strategies tailored to their goals.
A decade of proven experience helping brands grow predictably through honesty, strategy, and specialist execution.
We build long-term partnerships, not short-term campaigns. Our clients have been with us for years because our results compound over time.
We turn scrollers into quality leads with:
Facebook Ads Lead-focused campaigns for businesses who want measurable results
- High-converting lead and retargeting campaigns that filter for intent, not just clicks.
- Custom audiences built from behavioural data, location, and buyer signals.
- Strategic creative direction aligned with your brand’s positioning.
LinkedIn Ads Want to reach architects, developers or high-value commercial clients? We know how.
- No cold-message spam, we build warm, trust-led B2B campaigns.
- Laser targeting by job title, industry, decision-maker role and more.
- Sponsored content and lead-gen forms tailored to premium, high-consideration services.
Instagram Ads The place where visual content thrives and is easier now more than ever to drive customers to take action.
- Eye-catching content that looks premium and performs.
- Strategic CTAs and link usage that move people from feed to enquiry form.
- Retargeting ads that nurture interest and prompt action.
Pinterest Ads Ideal for renovation brands and custom builders wanting to tap into early-stage dreamers.
- Discovery-led ad creative that inspires, informs and builds preference early.
- Behavioural targeting that captures future buyers while they’re still planning.
- Low-competition platform = higher visibility and stronger brand recall.
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Book your free strategy call.
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We’ll build your Social Media Ad game plan.
03
We get to work and you start bringing in leads.
Our Social Media Ads FAQs
Why should I trust Gordon Digital with my Social Media Ads?
Because we don’t chase likes, we chase leads. We turn casual scrollers into qualified leads by running social media ads that drive action.
Is social media advertising right for my construction business?
We’ve delivered results for:
- Residential and custom builders
- Renovation and granny flat builders
- Trades (sparky, plumber, concreter – you name it)
- Commercial and office fitouts
- Civil and earthworks brands
- Mining and industrial
- Property developers
- Architects, engineers and drafting pros
- Suppliers and manufacturers
- Certifiers and WHS
Which social media platform is the most popular?
We measure popularity by monthly active users. But it’s not about who’s the biggest, it’s about where your customers are.
What social media platform is best for construction businesses?
That depends on who you’re targeting. Facebook and Instagram are great for homeowners and renovators. LinkedIn works best for B2B clients or commercial jobs. Pinterest is an underrated platform that can be used to target those looking at multiple industries under construction (think reno, building and design inspiration).
We’ll recommend the best mix based on your goals and budget.
Will I get to approve the ads before they go live?
Absolutely. Every ad campaign goes through an approval process, including creative, ad copy and strategy. We’re here to advise based on our experience and your reporting, but you always get the final word.
How soon will I see results from my social ads?
Most of our clients see early results in the first one to two months, with stronger ROI kicking in by month three. We constantly monitor and optimise your campaigns to improve performance.