The trusted name in construction marketing
We don’t just know great marketing,we know construction.
Our team partners with premium builders, trades and suppliers across Queensland and beyond, using search-first marketing strategies to deliver quality leads, reliable results, and real business growth.
We don’t work with just any construction brand. We partner with brands that hold themselves to the same standard we do.
For over 10 years, we’ve been helping builders, trades and suppliers grow with strategy-led marketing that gets results. Based in Brisbane and working with clients nation-wide, our team is made up of senior, construction-focused marketing experts. We understand your industry, your margins and your market because we’ve been in it with you.
We’re looking for construction brands who care about craft, back themselves and want marketing that pulls its weight. If that sounds like you, you’ll fit right in here.
You focus on creating exceptional service. We’ll make sure the right people see it.
Marketing isn’t luck, you’ve got to have a strong foundation. Ours is:
Partnership:
we’re your partners in marketing.
Consider us part of your crew for the long-run, not a one-and-done job.
We use clear communication, understand your goals and give honest advice. We work side-by-side with our clients like we’re part of the team.
Because when you grow, we do too.
Tenacity:
we show up ready to work.
You tell us you need help, we’re already there with a plan. We tackle your marketing challenges head-on, pivot when the market does and don’t stop until you reach your goals.
Tenacity is our trade. And we bring it with us to every job.
Excellence:
we don’t cut corners on our work.
From the strategy to the reporting, we hold the line on quality. We give a damn about the details and we’ve built our reputation on getting results that actually move brands in the construction industry forward.
A premium marketing team helping you build your brand’s success.
Jess Gordon
15+ years helping businesses grow.
Jess built Gordon Digital from the ground up to give tradies and builders the marketing crew they actually need. No faffing about or guesswork. Just serious results.
Elly Smyth
16+ years branding partnerships.
The site foreman of our office. Elly keeps timelines tight, workflows smooth, and chaos under control, all while balancing more moving parts than your average reno.
Matt Bassos
13+ years in SEO and digital marketing.
Matt’s the guy you want when visibility matters. He finds the cracks in your competitors’ strategy and uses the right search tactics to put your brand at the top, in front of the right people.
Danny Wales
5+ years helping brands rank highly online.
Danny knows that great SEO is like good scaffolding: solid, structured, and built to last. He turns messy rankings into sharp, scalable search strategies.
Shey Lin Lek
8+ years of being a specialist in paid ads.
From platform set up to conversion tracking, Shey ensures small, strategic tweaks add up to meaningful growth for construction brands.
Ed Acosta
8+ years of paid ad precision.
Ed is the architect behind every successful ad account. He doesn’t just build campaigns, the engineers lead systems that bring in serious ROI.
Luca Mason
2+ years experience in the SEO game.
Luca keeps the digital gears turning, including refining content, sharpening keywords, and backing the team with research that stacks up like bricks and mortar.
Joshua Shephard
6+ years experience in writing ad copy.
With a background in both copywriting and legal transcription (yes, he can type faster than all of us), he’s got the rare combo of speed, technical accuracy, and creative s out torytelling.
Have you met Jess?
I was tired of seeing good construction businesses lose money on bad marketing. So I started Gordon Digital after years of working in construction. Since 2015, we’ve become the go-to for marketing strategies that work in the real world for construction brands.
I’ve spent over a decade helping builders, tradies and suppliers get in front of the right people, in the right areas, with the right message. No guesswork. No leaving it to chance. Just clear strategy, smart decisions and solid outcomes.
My team and I get results because we take the time to understand your business, including your margins, your market, and your goals. Then we build a marketing engine that runs even when you’ve knocked off for the day.
We’re a strategy-led marketing agency behind Queensland’s premium construction brands.
Our client list includes:
- Custom home builders
- Fitout and renovation specialists
- Civil and mining contractors
- Property developers
- Architects, engineers and drafting firms
- Suppliers, manufacturers and safety providers
- Trades and subcontractors
From website optimisation to content and local SEO, we focus on making your brand visible to the people you want.
We create engaging campaigns that speak to your audience, qualify your leads, and fill your pipeline, all while making your reach work for your budget.
We use precision targeting and conversion copy so your Google Ads show up at the right time, in the right place, targeting the people you want to hear from.
BUILD YOUR MARKETING CAREER AT GORDON DIGITAL
Where sharp minds, good humans and real impact meet.
Are you looking to join a high-performing team of experts who back themselves, bring fresh ideas to the table and give a damn about the work we deliver for our clients?
You could be working with a close-knit team of digital marketing experts who are driven by four core values:
We’re industrious
We think critically, work strategically and always come with a solution in hand. We move fast, adapt quickly and always aim to make things easier for our clients.
We’re nurturing
When you work with us, you’ll get clear communication, mutual respect and a commitment to learning and upskilling. We listen to understand and always explain the why behind the what.
We’re tenacious
We take ownership, show up with integrity and like to go the extra mile for each other and for our clients. When we commit to something, we follow through with it.
We’re proud
We care about doing things the right way. We lead with integrity and act with transparency. We set realistic expectations and hold ourselves and our work to a high standard.
If our values resonate with you and you’re looking to grow your digital marketing career, send us a message. We’re a small yet mighty team and we’re growing, so talk to us about the positions we have available.
WE’VE MADE IT EASY TO CALCULATE YOUR SPEND
Figure out your marketing spend in minutes with our simple lead generation calculator.
