In school, Sarah dreamed of being an Art Curator, but halfway through her degree she decided to make the shift to marketing. She was drawn in by how versatile the skills were, and she could see the opportunity to apply them to any business or industry.
Out of uni Sarah quickly jumped into the marketing industry. She started out as a jack-of-all-trades, learning every new skill you could toss at her. Sarah has a way with people too, so she was naturally drawn into client management. That came with plenty of new experiences, and it gave Sarah a chance to learn more about marketing strategy, project management and bridging the gap between marketers and clients.
In recent times Sarah landed on a specialisation that suits her particular skill set: SEO. As a marketing strategy pro, Sarah was looking for the chance to get involved in the execution of work, and moving into SEO was the perfect next step.